Final presentation

Introduction

Vodafone introduced its current speech mark logo The O's in the Vodafone logotype are opening and closing

quotation marks, suggesting conversation

Agenda

• History• Vodafone Vision• Vodafone Products portfolio• Vodafone Fact Sheet• Vodafone key milestone• Strategies of CEO’s • Benefits of International Scope of Business• SWOT Analysis• Conclusion

History

• Vodafone started as Racal Vodafone in 1982

• It was renamed Racal Telecom in September 1988

• In September 1991 demerged from Racal Electronics PLC.

• On 29th june 1999,vodafone complete acquisition of Airtouch communication.

• On 28th july ,2000 it reverted it to its former name, Vodafone Group PLC

Vodafone Vision

Vodafone: To become a global mobile leader in terms of profit, customers and value, making mobile networks the "nervous system" of the networked economy spanning three major developed markets (Europe, US and Japan).

Products and Services

• Voice Mobile telecommunication Services• Mobile text centre ( Messaging Service )• Data Service, internet Service., Roaming

Services.• Devices (Handset accessories and Vodafone

mobile connect)

Vodafone Fact Sheet• Description: Vodafone Group PLC is the world's leading mobile

telecommunications group

• Mr.Vittorio Calao of Italy is the CEO of Vodafone after Mr.Arun Sarin retirement in july,2008

• Revenue:£21,761 million (half-year ended 30 September 2009)

• Listings: London and NASDAQ

• Market capitalisation: Approximately £71.2 billion at 12 November 2009

• Employees: Approximately 79,000 during year ended 31 March 2009

• Customer base: Group has Approximately 333 million customers.

Global NetworkIt is currently operating in 31 countries across 5 continents. And has partner markets in a further 40 countries

Vodafone Key Milestone• 2005, Vodafone announces completion of acquisition of 10% economic interest in Bharti Tele-

ventures in India.

• 2006, Vodafone launches first Vodafone-only branded 3G consumer handset

• 2007, Vodafone announces completion of the acquisition of Hutch Essar from Hutchison Telecommunications for 11 billion USD.

• 2008, Completion of the acquisition of a 70 percent stake in Ghana Telecom.

• 2009, Completion of merger between Vodafone Australia Limited and Hutchinson 3G Australia Pty Limited.

International Strategy of Chris Gent

• No deployment of any standard template in integrating its international acquisitions.

• Economies of Scale by entering new markets and spreading fixed costs.

• Gain market share by differentiation through value-adding content, network quality and customer care.

Challenges faced by Chris Gent

• Overpaid for license of 3G wireless communication.

• Bursting of “TMT”(technology , media, telecommunications) stock market boom.

Arun sarin

• One Vodafone Project• Redrawing organization chart• Establishing two management committees Challenges faced by Arun sarin

• CDMA and GSM wireless Technology.• Loosing market share In US and Japan.• Disinvestment in other parts of EU and Africa , India.

Vittorio Colao

• Customer value enhancement and cost reduction

• Vodafone slowed expansion in emerging markets

• Strengthen capital discipline

Benefits of International Scope

• Gain Market Share • Economies of Scale• Product Differentiation • Acquire Technology• Utilization of surplus funds

SWOT Analysis

Strengths• Experience and knowledge in the mobile

phone business.• Strong ability to manage change and

acquisition. Weaknesses• Vodafone slow in responding to the trend

towards bundling

SWOT Analysis

Opportunities• Vodafone launched its own software

application store-The Joint Innovation Lab in may 2009.

Threats

• Increasing Competition• Difficult to raise funds because of recession

Conclusion

Advice Vodafone on its International strategy How can Vodafone derive increased value from International portfolio of Business?• Vodafone should make a deal with Google

nexus to compete with rivals in market.• Vodafone should provide laptops on contract

with minimal charges with data card in developing countries.

Are there any business where Vodafone can divest

• Vodafone should enter the entertainment market.

• Invest in joint venture with local service provider internationally.

Any Questions?

Thank you for your attention