Final Presentation

Garment Development Assignment

Rachel [email protected]

(858)335-5521

Wild

Heart

Final Presentation

Designer Information

Rachel [email protected]

2250 W Elizabeth St. Apt 1321

Fort Collins, CO 80521

(858)335-5521

Inspiration Board

Target Market Definition

Age: 25-35 years old

Gender: Female

Geographic Location: Southwestern states in the USA

Income: middle to upper class, making $35,000-$80,000 annual income

Target Market Inspiration

Color Chips

Adobe Grande

Blushin’ Cowgirl

Rough Around

the Edges

These Ole’

Boots

Santa Fe Sunset

Some Like It

Hot

Turquoise Nugget

Twill Weaves

Rough Around the Edges Twill

Some Like It Hot Twill

Adobe Grande

Twill

Plaids & Stripes

Desert Sky

Stripes

Desert Sky Plaid

Prickly Pear

Stripes

Prickly Pear Plaid

Sedona Red

Rocks Stripes

Sedona Red

Rocks Plaid

Scanned Fabric

Navajo Pattern

100% cotton

Tooled Leather Pattern

100% cotton

Tech Sketch-Shirt

Front Back

Tech Sketch-Shirt Colorway #1

Front Back

Tech Sketch-Shirt Colorway #2

Front Back

Tech Sketch-Shirt Colorway #3

Front Back

Tech Sketch-Jeans

Front

Back

Tech Sketch-Jeans Colorway

Front

Back

Cost Sheet A M 110 Garment Development Assignment Cost Sheet

Date 11/17/2011 Completed By Rachel Bishop Style Number #12

Line Category Item Description Color Yield Cost/Unit Cost Total Unit Cost1

Piece GoodsMain Fabric Burlington Cotton Sheeting White 2.25 1.75 3.9375

2 Interfacing Swift Interfacing White 0.34 0.5 0.17 3 Total 4.1075

Item Description Color Yield Cost/Unit Cost 4

Trim, Findings and Materials

C&C T-60 White 22 0.02 0.44 5 C&C T-40 White 100 0.01 1 6 C&C 16L-2 eye button White 8 0.025 0.2 7 US Embroider Flag Level White 1 0.1 0.1 8 US Embroider Flag Level White 1 0.5 0.5 9 Total 2.24

Activity S.A.M. Rate Total Direct Labor 10

Direct Labor

Cutting 0.45 $10.00 $4.50 11 Sewing 1.5 $8.00 $12.00 12 Pressing 0.15 $8.00 $1.20 13 Inspection 0.1 $8.00 $0.80 14 Total $18.50

Cost Center Unit Cost/Unit Cost 15 Overhead Flat Rate 1 $2.00 $2.00 16 Total $2.00

Item Description Yield Cost/Unit Cost 17

Shipping and Packing

Expenses

Box 1 $1.00 $1.00 18 Plastic Bag 1 $0.02 $0.02 19 Hangtag 1 $0.02 $0.02 20 Mailing Label 1 $0.01 $0.01 21 Tape 1 $0.03 $0.03 22 Total $1.08 23

Profit AnalysisTotal Cost $27.93

24 Net Profit (40% of Cost) $11.17 25 Selling Price $39.10

$39.00

Background for PostcardNational Wild Horse

Association“Preservation of the Born

Free” The National Wild Horse

Foundation (NWHA) is a non-profit organization that was established in 1971 after the government passed the “Wild Free Roaming Horses and Burros Act,” protecting wild horses and burros from capture, branding, harassment or death. Its mission is to ensure the welfare of wild horses and burros on the open range and that public lands are ecologically balanced enough to assure their continuance in the wild.

Promotional Postcard Front

Promotional Postcard Back

Conclusion/Personal Statement My name is Rachel Bishop. I am a Junior at Colorado State University studying apparel merchandising. I enjoy creating artwork and design that plays with peoples’ imaginations. I am inspired a lot by the beauty and purity of nature. For my clothing line Wild Heart, I was especially inspired by my love of horses and as well as by my favorite places in the Southwest: Santa Fe, NM; Sedona, AZ; and Jackson, WY. I wanted to create a line of western wear for young women that was unique, stylish and fun, yet still very sophisticated. Thank you and hope you’ve enjoyed my work!

Thank

You!

Images:Horrses 1: http://pixdaus.com/pics/1256512569SlFtUIN.jpgBarn: http://upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Barns_grand_tetons.jpg/284px-Barns_grand_tetons.jpgPinto: http://www.wildshots.com/Pinto_Stallion.jpgDoor: http://www.fodors.com/contest/new-mexico/winners/new-mexico-grandprize.jpgBuilding: http://t1.gstatic.com/images?q=tbn:ANd9GcT1D7GcSp5gTYWbR6e5ns0tWsBzebxclRkDyO2ftHYBxTXgpzmcW2a Turquoise: http://www.skj-jewelry.com/photos-big/gemstone_beads/turquoise/tq1-2.jpg Sunset: http://www.pictureninja.com/pages/united-states/arizona/sedona-sunset-colorful.jpgVintage Cowgirl: http://www.art-e-zine.co.uk/vikelly21.jpgCowgirl: http://www.designsbypat.com/designsbypat/images/items/2010cowgirlnov_F.jpgBracelets: http://www.prestoimages.net/store30/rd5921/5921_page44402.jpgBoots: http://www.spunsugarsuite.com/wp-content/uploads/2011/10/wedding-boots-undertherainbow.jpgSarape: http://www.pocascosasarts.com/Assets/nuevasphotos/nuevaslarge/nuevasphotoslarge_3-22-11/sarape2bluecenter.jpgTurquoise jewelry: http://www.vintage-turquoise-jewelry.com/Vintage-jewelry-01f.jpgGirl Pic 1: http://fashionstyleclothingblog.files.wordpress.com/2011/07/17-western-shirts2.jpg?w=350&h=531Girl Pic 2: http://3.bp.blogspot.com/-WBWfFC-MYwE/TYtVTn9fJEI/AAAAAAAADXQ/81kFvLvke1k/s400/modlrg_01.jpgGirl Pic 3: http://sapnamagazine.com/wp-content/uploads/2009/04/western-sapna-2.jpgGirl Pic 4: http://2.bp.blogspot.com/_q2h7mR462H0/S_PEn9Ztc2I/AAAAAAAAC_A/Zeh9pYhH7n0/s1600/WesternGirl Pic 5: http://1.bp.blogspot.com/-3js5mWiAeyA/Tmly9eGohOI/AAAAAAAABU0/MfJzeYTsEbg/s1600/freshgameday.jpg\Girl Pic 6: http://www.dreamstime.com/teen-girl-wearing-jeans-and-cowboy-boots-thumb15279071.jpg

Information:NWHA logo: http://www.nwha.us/images/logos/Index%20cleanlogo.JPGNWHA info: “About the NWHA.” NWHA.US. November 17,2011 http://www.nwha.us/about.htm

References