Team LPG Xplorer.be
Jul 14, 2015
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype - Test
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Method
• Let the user execute tasks
• Let the user say what he/she thinks
• General impressions/remarks afterwards
Xplorer.be
Rationale
• Think-aloud: to know what the user thinks when a seeing a screen or trying to execute a task
• No real functionality → discover problems with interface
Xplorer.be
What
• Open the about-page
• Logging in
• Viewing suggestion made to you, open it & like it
• Viewing suggestion you made to someone else
• Creating a new suggestion
• Searching through suggestions about a certain location
Xplorer.be
Bare results
• Purpose of application not clear (n = 2)
• Functionality behind toggle-buttons not clear (n = 3)
• Explore-tab hard to find (n = 4)
• Colors in color-rating not clear (n = 2)
Xplorer.be
Interpretation
• Some users don’t know what the purpose of the app is
• Functionality of the toggle-buttons in the explore-screen isn’t immediately clear (only after some trial-and-error)
• Color-rating of suggestions doesn’t speak for itself
• Meaning of the explore-tab isn’t clear to first-time users
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype - Solutions
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Solutions
• Purpose of the app → logo
• Toggle-buttons in explore-screen → selection menu
• Color-rating of suggestions → icon
• Meaning of tabs → icon + text
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype - Test
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Goal
• Paper prototype-related problems solved ?
• New problems related to digitalization of prototype ?
Xplorer.be
Method
• Let the user execute tasks
• Let the user say what he/she thinks
• General impressions/remarks afterwards
Xplorer.be
Who
• 9 ‘younger’ people (20-24 year): smartphone users, students
• 1 ‘older’ person (50+): less experience with the use of apps
Xplorer.be
What
• Open the about-page
• Logging in
• Viewing suggestion made to you, open it & like it
• Viewing suggestion you made to someone else
• Creating a new suggestion
• Searching through suggestions about a certain location
Xplorer.be
Bare results
• Problems with logging in (n = 5)
• Difficulty with opening details of a suggestion (n = 4)
• Not clear that a like is saved (n = 3)
• No ‘back’-button on the ‘add image’-page (n = 2)
• Selection menu instead of tab-bar (n = 2)
Xplorer.be
Interpretation
• Not clear that first the username and password have to entered first
• No visual acknowledgement of saving a like
• Layout-problem for opening the details of a suggestion
• No possibility to return to new suggestion without adding an image
• Possibility to replace tab-bar by selection menu
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype - Solutions
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
• Logging in → social media-login
• Displaying a like → make like button pressed
• Lay-out overview/details → new lay-out
Xplorer.be
Solutions
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype - Test
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Goal
• Is the Facebook-login an issue for most users ?
• Display of likes better ?
• New lay-out of suggestions clearer ?
Xplorer.be
Method
• Give the app to the user (mostly via the internet) → no specific tasks
• As much feedback as possible via different channels
Xplorer.be
Rationale
• Users use the app as they would without us being there
• Gives an indication of how usable the app is
• If their are big issues, users will feedback those
Xplorer.be
Who
• 4 fellow students
• 2 other students (20-22 year): much experience with the use of apps
Xplorer.be
Where
• Using the app on their smartphone
• Feedback via:
• blog
• in-app feedback page
• face-to-face
• Google Analytics
Xplorer.be
Bare results
• Explore-functionality not clear (n = 5)
• Wrong color of login-button in IE (n = 1)
• App gets ‘stretched’ on larger screens (n = 1)
• Lay-out overview/details clear (n = 6)
• Display of likes clear (n = 6)
• Facebook-login clear (n = 6)
Xplorer.be
Interpretation
• Functionality on the explore-screen is not clear to most users
• App doesn’t scale well on big screens
• Problems concerning logging in, opening details and the display of likes are solved
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype - Solutions
• Analytics
• Getting more users
• Conclusion
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Goal for contest
• ~ 150 visits
• ~ 75 new recommendations
• 1 new recommendation per 2 visits
Xplorer.be
Xplorer.be
Contest (08-17 may)
Facebook: 70% = 49 visitorsTwitter: 24,3% = 18 visitorsFlyers: 5,7% = 4 visitors
Results
• 127 visitors (85% of expected 150)
• 42 new recommendations (56% of expected 75) → 1 recommendation per 3 visits
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Course
• Learned to think from the viewpoint of the user
• Users have a (very) different view on the app than the developer
• Improving is only possible when testing enough with real users
Xplorer.be
Xplorer
• Enough functionality to be really tested and used
• More functionality still possible (images, ..)
• Not relevant for more users (right now)
• Not easy to get users in the wild
Xplorer.be