Tourism Marketing & Technology Social Networking & Marketing Technology >2010 © Temasek Polytechnic 2010 ☺ By Dillon Lee
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Tourism Marketing & Technology
Social Networking & MarketingTechnology
>2010>2010
© Temasek Polytechnic 2010☺
By Dillon Lee
Tourism Marketing & Technology
Social Networking & Marketing>2010>2010
© Temasek Polytechnic 2010
By Dillon Lee
Social Networking & Marketing
© Temasek Polytechnic 2010
© Temasek Polytechnic 2010
Social Networking & Marketing
© Temasek Polytechnic 2010
Experimentation
Campaign Specific
Low Cost / Free
Fans / Followers
Standalone“Not necessary”
>2010 : Social Media
© Temasek Polytechnic 2010
Targeted
Brand & Company
Resource Intensive
Advocates Influencers
Integrated“Very necessary”
2010 : Social Media
© Temasek Polytechnic 2010
SOCIAL IS EVERYWHERE…
© Temasek Polytechnic 2010
Grammy Awards 2010
© Temasek Polytechnic 2010
http://mydayat.moma.org/http://mydayat.moma.org/
© Temasek Polytechnic 2010
NO Superbowl Ads for the first time in 23 years• Last decade $142m
USD$20m social media campaignIdea: Making the world a better place
Pepsi Refresh Project
© Temasek Polytechnic 2010
Coke’s Live positively application on FB
© Temasek Polytechnic 2010
Coke’s Live positively application on FB
© Temasek Polytechnic 2010
Share a great SM campaignWhat made it great?
© Temasek Polytechnic 2010
© Temasek Polytechnic 2010
© Temasek Polytechnic 2010
© Temasek Polytechnic 2010
© Temasek Polytechnic 2010
© Temasek Polytechnic 2010
What’s next?• Integration & cohesive experience across platforms, products and devices
-- Web, mobile, TV, and video -- will become nearly-inseparable• Data crunching – making sense of all the collected data
– Friendship analysis
© Temasek Polytechnic 2010
>2010 : Social Media>2010 : Social Media
What’s next?• Enterprise Social Media
– Share, discuss at work• Online - Offline Integration will continue
© Temasek Polytechnic 2010
>2010 : Social Media>2010 : Social Media
In the future…In the future…
© Dillon Lee – Temasek Polytechnic 2009
MYFACEYOUTWIT.com
Who REALLY invented the mobile device / Ipad?
© Temasek Polytechnic 2010
Tourism Marketing & Technology
Technology
>2010>2010
© Temasek Polytechnic 2010
1. Cloud Computing2. Virtualization for availability3. IT for green4. Client computing5. Mobile applications6. Advanced analytics7. Social software & social computing8. Flash memory9. User activity monitoring (security)10. Reshaping data centers
© Temasek Polytechnic 2010
Strategic Technology Strategic Technology >2010>2010
Source: Gartner Research
Rise of the Mobile PlatformRise of the Mobile Platform
Cell-phones will overtake PCs as the most common web browsing device by 2013
Gartner Research
© Temasek Polytechnic 2010
Rise of the Mobile PlatformRise of the Mobile Platform
© Temasek Polytechnic 2010
Rise of the Mobile PlatformRise of the Mobile Platform
© Temasek Polytechnic 2010
Rise of the Mobile PlatformRise of the Mobile Platform
• Variety of Iphone and Android apps.• Example….
© Temasek Polytechnic 2010
Location based application
© Temasek Polytechnic 2010
Source : Mashable.com
© Temasek Polytechnic 2010
Combines the community features of a good location based social network, with the competitive features of a scavenger hunt on steroids.
Users compete for points in their city, user badges, and vie for the prestigious spot of "mayor" for different locations.
Smart Mobile SearchSmart Mobile Search
Location Based (Current & Last )
© Temasek Polytechnic 2010
Augmented RealityAugmented Reality
© Temasek Polytechnic 2010
A term used to describe a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. -Wikipedia
Augmented RealityAugmented Reality
© Temasek Polytechnic 2010
Augmented RealityAugmented Reality
© Temasek Polytechnic 2010
AUGMENTED REALITY - DEMOAUGMENTED REALITY - DEMO
© Temasek Polytechnic 2010
Google Streetview
© Temasek Polytechnic 2010
Google Streetview
© Temasek Polytechnic 2010
Google Streetview
© Temasek Polytechnic 2010
Google Goggles
© Temasek Polytechnic 2010
WHAT'S THE FUTURE?
© Dillon Lee – Temasek Polytechnic 2009
GenerousGenerousCollaborativeCollaborativeExperimentalExperimentalPlayfulPlayfulHelpfulHelpfulPersonalPersonalHonestHonestParticipatory**Participatory**
** Source: Paul Isakson
Conclusion…
© Temasek Polytechnic 2010
Contact DetailsContact Details
[email protected]/leest29Facebook.com/leest29
© Temasek Polytechnic 2010
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