Team Members Brandon Carlson Qiongxi (Michelle) Luo Aditi Mishra Panchaya Pimprapoat Xiaochen (Ariel) Song Under Armour, Inc.
Team Members Brandon Carlson
Qiongxi (Michelle) Luo Aditi Mishra
Panchaya Pimprapoat Xiaochen (Ariel) Song
Under Armour, Inc.
Company Overview
Industry: Sports Apparel and Equipment
Founded: 1996, Baltimore, Maryland
CEO: Kevin Plank
IPO: 2005 (UA)
Market Cap: $18.4 Billion (as of Dec 3, 2015)
Major Milestones
Under Armour was founded as an athletic
apparel company
New headquarter and warehouse
in Baltimore
Entered athletic footwear market
IPO with revenue $281M
Launched women's line
$1B revenue
Consecutive Years of Revenue Growth
$10B
$20B
$30B
$40B
(Founded)
Source: UA Investor Day
Celebrity Endorsement
Company Overview
Source: 2014 10K
Revenue Exposure by Country
Source: FactSet as of October 22, 2015
Trailing Twelve Month Revenue: $3.7B%
%
%
%
Global Expansion
226 stores 11 Countries 1.1 M SQ FT
1000+ stores 40+ Countries 3M+ SQ FT
YE 2014
62% North America
38% International
YE 2018
20% North America
80% International
Major Changes
Acquisitions Change in management
- MapMyFitness [Dec 2013] - Endomondo [Jan 2015] - MyFitnessPal [Feb 2015]
- CFO/COO, Brad Dickerson to step down in Feb 2016
Automated Manufacturing
- “Project Glory” - Physical space in Baltimore - Reduce human touches by up to 30% - Improved supply chain
Connected Fitness Platform
INDUSTRY &
COMPETITIVE ANALYSIS
Global Sports and Apparel Industry
Source: Statista
$132B $135B $141B $146B$152B
$158B $165B$171B
Projected Industry in Billions
Athletic and Sporting Goods in the US
5 Year Expected Growth Revenue expected to increase at an annualized rate of 0.6% to $9.3B
Key information: ● Highly competitive and fragmented with many brands competing ● Many mergers and acquisitions over recent years ● Increasing demand for versatile wear with wider functionality ● More health-conscious and older demographics ● Women = strong consumer demographic ● More collaboration between sports and fashion industry
Major Market Segment 2015 Total volume: $9.1B
Source: IBISWorld, Statista
Competitive Landscape
Source: Yahoo Finance, FactSet
Years as Public Company0 5 10 15 20 25 30 35 40 45
Nike
Adidas
Lululemon
V.F. Corporation
Under Armour
Columbia Sportswear
$111.3B
$27.2B
$3.2B
$18.4B
$6.9B
$40.0
$35.0
$30.0
$25.0
$20.0
$15.0
$10.0
$5.0
$0.0
LTM
Rev
enue
in B
illio
ns
$19.6B
Performance Comparison (IPO Index)
Under Armour
Performance of a $100 Investment at IPO
SWOT Analysis
•Focus on innovation •Strong financial performance •Growing product portfolio •Top-profile endorsement •Highly visible marketing campaigns
•Revenue source is heavily depended on North America •Outsourced manufacturing - little control
•International expansion •Athletic footwear market •Connected fitness •Project Glory •Women’s Apparel growth •Casual activewear •E-commerce
•Low barriers of entry •Rising labor wages •Limited patent ownership •FX volatility
MANAGEMENT PERSPECTIVE &
WALL STREET COMMENTS
Recent Performance
Net Revenue by Product
Products Q3 FY15 Q3 FY14 % increase
Apparel $866M $705M +23%
Footwear $196M $122M +61%
Accessories $104M $85M +22%
License revenues $24M $22M +9%
Connected Fitness $14M $4M +221%
Total $1.2B $938M +28%
Net Revenue by Region
Regions Q3 FY15 Q3 FY14 % increase
North America $1.1B $848M +25%
International $130M $86M +52%
Connected Fitness $14M $4M 221%
Total $1.2B $938M +25%
Source: 10-Q
● First Billion dollar quarter
Analyst Feedback Before & After Earnings Call
Average = $109.59 Median = $110.00
Average = $105.83 Median = $105.00
Analyst Feedback Before & After Earnings Call
Analyst Universe
Analyst Review of Q3 Earnings Call
● Future growth of Connected Fitness (SAP platform) - targeted consumer experience
● International retail and footwear expansion ● New e-commerce site ● Apparel growth for Womens & Casual
activewear (ex. polo shirts, chinos)
● Robust revenue ● CFO search is a positive catalyst ● China retail strategy a new growth driver
○ Direct retail expansion in China: aims for 1,000-1,500 stores
○ 70% of stores to be run by distributors by 2018
● China footwear aggressive growth
UA warrants a higher valuation relative to peers
Balanced by accelerated investments in key drivers:
Key Reasons for Stock Behavior
Higher mix of footwear revenues
Higher air freight costs
Unanticipated FX Pressure
Gross Margin Impact
M&A of connected
fitness
New opportunities
Management transition
Investments
● Partnership allows creating a single user database with insights on consumer purchase habits
● Advent to targeted marketing
New Findings & Future Guidance for Investors
Expand to Casual Activewear
Connect Fitness & SAP Partnership
Adding Talent in Women’s Footwear
● Hiring ● Women’s footwear focus
● Long-term investment in apparel for outside the gym (eg. polo shirts, chinos)
● Innovations in apparel functionality
Metrics 2015 2016 % increase
Rev $3,923 $4,937 25.8%
EBIT (Operating Income)
403.8 484.0 19.9%
Operating Margin (OI/Rev)
9.7% 10.6% 9.0%
EPS $1.10 $1.30 28.4%
Analyst Conclusions via Ratio and Metrics Analysis
SHOULD WE BUY UNDER ARMOUR STOCK?
Common-Size Income Statement
● Net profit margins ( ) : Operating margins ( ) + Non-operating margins ( )
Ratio Analysis-Profitability● ROE = Net Income / Equity ● Decrease of ROE: Increase on Equity > Increase on Net Income
● 3 Main attributes to Equity increase ○ Exercise of stock options ○ Issuance of common stocks ○ Converted convertible stocks
Ratio Analysis-Assets Turnover
● Loosen credit sales policy -> Credit risk ● Increasing inventory turnover on Q3-2015 due to credit sales
Ratio Analysis-Solvency Ratio
● Steady decline from 2010 to 2013
● Strong recovery from 2013 to 2014
● Strong Liquidity
Ratio Analysis-PE Band
78.3
● The standard deviation band: ○ Measures the historical variation/volatility from
the average PE ○ 95% fall within the range
● Recent performance suggested PE ratio: ○ Unpredictable of the future pattern
61.0
Source: All data and estimates from Bloomberg, LP
Relative Valuation: Method of ComparablesAs of November 30, 2015
($ in millions, except per share data)
Source: All data and estimates from Bloomberg, LP
Relative Valuation: Method of ComparablesAs of November 30, 2015
($ in millions, except per share data)
Source: All data from Bloomberg, LP
Absolute Valuation: Discounted Cash Flow MethodAs of November 30, 2015
Source: All estimates from most recently published analyst reports
Leading Investment Bank Estimates (DCF Inputs)As of November 30, 2015
Source: All estimates from most recently published analyst reports
Leading Investment Bank Estimates (DCF Inputs)As of November 30, 2015
Discounted Cash Flow Output
Market Price as of November 30th, 2015:
Therefore: Fairly Valued!
THEORETICAL VALUE PER SHARE$85.54
$86.22
Our Criteria: If absolute value + / - 10% of its current market price, Under Armour over / under valued
SHOULD A BANK LEND TO UNDER ARMOUR?
Credit Analysis
Notes: [1] Total Debt to Assets ratio calculated as total liabilities divided by total assets, net of goodwill.
Financial Strength Debt & Commitments Capacity to Repay
Concluding Remarks
EQUITY INVESTMENT
● On comparable basis: overvalued
● Absolute value vs Market Price; fairly valued
● High risk/return potential; growth stock
Debt Covenants - Additional issuance of debt is not permitted without our approval
- The Company must maintain an Interest Coverage Ratio of at least 3.5x - The Company must not exceed a Leverage Ratio of greater than 2.5x
DEBT INVESTMENT
● Strong balance sheet
● More than enough operating strength to sustain additional debt
Is Under Armour’s growth sustainable?