Final ppt of marketing mix

Devyani ThakurHarshita Shrivastav

Himanshu MistryInam AlaM

Presentationon

Marketing MixOf

Dainik Bhaskar &

Times Of IndiaPresented By:

Product Category: Newspaper

Introduction: Started in 1956 from Bhopal.

Initially it was launched with name of “SUBAH SAVERE” in

Bhopal and “GOOD MORNING INDIA” in Gwalior.

By 1995, Dainik Bhaskar had displaced Naiduniya as the No. 1

newspaper in Madhya Pradesh.

Later it expanded outside M.P., and its target were Jaipur.

Approximately 21,00,000 copies of Dainik Bhaskar are sold daily.

4 C’sCustomer Solution:

Keep Updated

Remove Language Barrier

Provide Quality Content

E-paper

Encourage Reading Among youngster’s

Provide Space for Advertisement

Cover all Areas

Customer Cost:

Tangible Cost

Intangible Cost

Credibility

Innovation

Rewards & Appreciation

4 C’s

Convenience:

Availability

Accessibility

Adaptability

4 C’s

Communication:

Hoardings

Video Advertisement

Social Networking

Contests & Freebies

4 C’s

4 P’sProduct

Price

Promotion

place

Introduction:

Founded on 3rd November 1838 as “The Bombay Times”

In 1861, its name changed from “The Bombay Times” to “Times

of India”.

In 20th century Times of India became the largest English news

daily circulated in the World.

Approximately 31,40,000 copies of Times of India is sold daily.

4 C’sCustomer Solution:

• Associates itself with people • Keeps updated• E-paper• Available in all mediums• Increasing literacy levels• Provide supplements • Innovations• Keeps things exciting

Customer Cost:

Tangible Cost- focuses on middle and upper middle class Monday ,Tuesday ,Friday- 2 Rs.   Wednesday, Thursday, Saturday- 5 Rs.   According to life cycle of newspaper Till 12 pm- 2.5 Rs    From 12 pm to 3 pm- 2Rs From 2 pm to 6 pm- 1.5 Rs

Intangible cost- oBrand imageoBrand loyalty

4 C’s

4 C’sCustomer Convenience:

More than 1,30,000 printing press in India

E- Paper

Available at your doorstep

Circulation – 45 dailies and periodicals

Times of Money

4 C’sCustomer Communication:

• Advertisement• Internet marketing• Sales promotion• Personnel selling• Sponsorship• Public Relation• Out of home promotion

RANKING

• Product

• Price

• Place

• Promotion

4 P’s

Thank You