Final Perception Counsel Banking And Finance Social Media Case Studies

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Women, Banking & Social Media

Last Time We Spoke

Deloitte Innovation Loungeeverything you wanted to know about social media

next stepsways to engage

case studiesbanking & finance

common elementswhy some succeed

first impressionswomen in focus

“the largest increase in expressive capability in human history.”

- Clay Shirky, Author Source: Burson -Marsteller Social Media Analysis Fortune 100

banks like twitterING Direct – 7,079 followers

Trading in ol’ faithful for a newer model? With a little work, your old friend may be worth holding onto http://tinyurl.com/no4let3:30 AM Aug 24th from CoTweet

We don’t want to brag, but we did just score a mini basketball hoop for 75 cents. What’s your best garage sale find?1:30 AM Aug 23rd from CoTweet

We hear lingerie mannequins don’t qualify you for the Car Pool Lane. Anyone care to share some money & time saving transportation tips?6:01 AM Aug 22nd from web

Ever been stuck behind someone using 14 coupons for 3 products? Let us tell you, it’s annoying – but thrifty. Got any good coupon stories?1:12 AM Aug 22nd from web

Also On Twitter:Wells FargoBankofAmericaJPMorganChaseGoldman SachsFirst American Bank

banks create communitiesBankofAmerica – 1,675 fans

Westpac Employees• 1,165 fans

ING Direct• 1,536 fans

Wells Fargo• 874 fans

First American Bank• 94 fans

banks help businessesCapital One – small business advocacy

The primary goals of slingshot are to:

• Encourage customers to keep shopping at their unique local small businesses

• Help small business owners network for ideas, advice and support to grow their businesses

brokerages extend connectionsCharles Schwab Virtual Community

"Our clients and traders in general have a great need to converse with other traders, to get second opinions, to learn, to get assistance as well as to be social," says Rich Levine, VP Schwab Active Trader.

• communicate• blog• share• socialised

banks & partners blogfuture of banking with MIT

bank creates virtual worldStagecoach Island Community

Stagecoach Island is an online virtual world created by Wells Fargo. You can explore the island and its hidden secrets, connect with friends and make new ones, and at the same time learn smart money management.

insurance attracts like-mindedAllstate safe driver outreach

• blogger outreach

• twitter

banks provide servicesFiserv – 298 users

About MyMoney Manage your finances right from your Facebook profile, simply and securely! MyMoney is an online home banking application that interacts with a variety of financial institutions, so you can view your account balances, transfer money between accounts, review histories, and much more.

common elementswhy some succeed

authentic voiceirreverent & fresh

The Beanie Baby Bubble burst back in the 90’s, but we’re confident they’ll make a comeback. Just like Duran Duran. http://tinyurl.com/lpfxvfabout 6 hours ago from web

Rodney Martin (Minneapolis / St. Paul, MN) wroteat 12:55pm on August 23rd, 2009bank of america is great, everyone should bank with them! about the over draft fee's, i have had the same case with other banks as well, now i keep enough money in the account, no problems

Christopher Dockens wroteat 11:59pm on August 20th, 2009BOA sucks. I have been a banking member for 11 years, and I have never been treated so rudely. I was hit with 245.00 in nsf fees due to a "authorization", not a cleared transaction, but an authorization that a company had placed on my account, that I was actually paying ca for, and BOA says my available was low, so they suck 7 fees from me.

real conversations?we think rodney’s a banker

go to the customerbe relevant to the generation

“Our credit unions have a problem. The average age of their customer is now 47 years old and rising. If they want to attract these Generation Y consumers, they have to go where they are, and Facebook is a clear place to find them.”

Jeffery W. YabukiPresident & CEO

You can earn virtual money by visiting the Learning Lounge “a virtual Wells Fargo ATM” and answering questions about money management. With our introduction of the building functionality, you can now use what you earn to buy land and start building your dream home. Each new member will be given 5000 “shells” just enough to start a mortgage.

We've also introduced virtual jobs, credit cards, and home loans so that you can learn, earn, build and play more in-world! Some of the activities require you to spend Stagecoach Island "shells," and these can only be used while playing the game.

let me playbut help me learn

talk don’t sella podcast isn’t an ad

Woman: Michael is there any ANZ product that is specifically designed for this purpose?

Michael: Yes, ANZ has an equity manager product which provides great flexibility in borrowing against the equity in your home. It provides full transaction capability as well as providing an overall limit that you can borrow against depending on your needs.

community createdCharles Schwab Virtual Community

"Trading can be a lonely activity,” says Rich Levine, VP Schwab Active Trader.

• share best practise• common interest• closed, secure• exclusive

bring in expertsfacilitate a forum

03.13.2009, 4:05 pm Author: Jeff Carter

Mobile Payments: $860 Billion By 2013?

At the Center for Future Banking we are actively examining the mobile space and attempting to understand the technical, social and business drivers that will define the mobile payments ecosystem. The announcement a few weeks back within Informa Telecoms and Media’s recent report, Mobile Payments and Banking, caught my eye.

Since the turn of the millennium we have heard that one day the mobile phone could replace the humble leather wallet, by storing electronic cash and enabling convenient electronic transactions. Yet so far, except for a few isolated cases, there has been little evidence that the consumer has embraced this new paradigm despite the availability of mobile payment and banking services in most markets worldwide. However, according to Informa Telecoms and Media’s recent report, Mobile Payments and Banking: Worldwide Market Analysis, Strategic Outlook & Forecasts to 2013, this day is getting closer.

Informa Telecoms & Media forecasts that in 2013 almost 300 billion transactions, worth more than US$860 billion, will be conducted using a mobile phone - a twelve-fold increase in gross global transaction values in just five years.

you’re nobody until somebody hates youhate sites proliferate

• be part of the conversation

• your community will protect & defend

• “salvaged” customers more loyal

first impressionswomen in focus

likes

• on the right track• content rich• strong offering• focused, dedicated

dislikes

• brochure-ware• no engagement

– email women: clunky

• vid-cast– average quality– male presenter– no CBA linkage

women in focus

becoming a mother

“New Moms are much more likely to visit social networking sites and publish or own a blog than most other online users.

“(Women) aged 25-35 with at least one child at home....are 85% more likely to spend time with Facebook.”

Source: The Global Online Media LandscapeNielsen, April 2009

“Digital natives share a common global culture that is defined not by age, strictly, but by certain attributes and experiences in part defined by their experience growing up immersed in digital technology and the impact of this upon how they interact with information technologies, information itself, one another, and other people and institutions.”

Source: Digital Natives - collaboration of the Berkman Center for Internet & Society, Harvard University & Research Center for Information Law , University of St. Gallen.

digital natives

next stepsways to engage

continue learningongoing list of social media in financial industry

get your nametwitter.com/CommBank

let award winners speakforums and on-line chats

create a communityFacebook: CBA Women in Focus

keep your focusslingshot emphasises small business

keep engagingsocial media dashboard

study best practiceCanada’s Largest Credit Union – Vancity

• Create a list of the changes you want to make - big or small. From changing the world to changing your look

• Talk about your changes. Your personal change blog lets you keep track of your progress, ask other community members for help and share what you’ve discovered

• Learn how to change. We've invited some of the leading experts in their fields to offer advice on making change in a wide range of areas

• Help others change. Join a conversation about the changes your friends and neighbours are making.

follow trendslisten to the experts

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