Final Nano Projet PDF

OM SAI MOTORS PVT LTD

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A project report on topic

Nano SALES ACCELERATION

UNDER THE GUIDANCE OF MR. NITIN SAWANTSALES MANAGER OM SAI MOTORS PVT LTD KANDIVLI (W) MUMBAI 400067

SUBMITTED TOMr. MANOJ ARORAPRODUCT MANAGER(WEST 1) NANO GROUP

SUBMITTED BYSANTOSH CHAURASIA SALES EXECUTIVE(MBA IN MARKETING) OM SAI MOTORS PVT LTD

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ACKNOWLEDGEMENTI convey my sincere thanks to Mr. Nitin Sawant General Manager Om Sai Motors Pvt Ltd; of our company for their advice , endless encouragement & co-operation in helping me to complete this project report. I convey my sincere thanks and deep gratitude to respected Territory Manager TATA PCBU Mr. Chetan Sarvaiya & Accenture Team Leader Mr. Kapil Rajora whose response regarding a complain on higher level of management on TATA Motors Ltd induces me to prepare this project . I take this opportunity to thank my project guide Mr. Prasant Mishra for his kind co-operation and valuable suggestions for conducting the study successfully and enabling me to do my project Report. Finally I extended my warm thanks to all employee of Om Sai motors Pvt Ltd for his kind coordination valuable feedback during my project.

Santosh Chaurasia MBA (Marketing)

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INDEX1.

INTRODUCTION TO THE COMPANY HISTORY VARIOUS PRODUCTS OF TATA MOTORS

2. Introduction to the TATANANOHistory And Convention Thought Concept & Development Variant & Featurs

3. Fifteen most important reason why Nano is not being Sale as MUCH it should be 4. Why too much false telephonic & walking enquires regarding Tata Nano 5. How false enquiry can be reduce & warm & hot enquires can be increased 6. How the sale of Tata Nano can be increased 7. Research methodology Objective Data collection Method of contact Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4 Conclusion Recommendation

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EXECUTIVE SUMMARY

Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1.5 lakh i.e. approximately USD 3000. It is manufactured by Tata Motor Limited, the largest automobile company in India. Its Chairman, Mr. Ratan Tata envisions that Tata Nano become a Peoples car which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of launching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better mileage than Toyota Prius and same gas emission as a scooter Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e. in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centers in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centers only. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here.

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1. INTRODUCTION TO THE COMPANY

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The Company's 24,000 employees are guided by the vision to be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The Company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The Company is establishing a new plant at Sanand (Gujarat). The Company's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while

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OM SAI MOTORS PVT LTDalso exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in bodybuilding for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the Company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March 2009. A development, which signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation cost). Designed with a family in mind, it has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Its monovolume design will set a new benchmark among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The lean design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint. In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in keeping with its pioneering tradition, by unveiling its new range of world standard trucks called Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost

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1. HISTORY

Tata Motors launches its first truck in collaboration with Mercedes-Benz. Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji Tata and J Baker. The company was established in 1945 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany.

VARIOUS PRODUCTS OF TATA MOTORS[1] Passenger Cars And Utility Vehicles

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Tata Indigo SW Tata Sierra Tata Estate Tata Sumo/ Spacio Tata Safari Tata Indica Tata Indigo Tata Indigo Marina Tata Winger Tata Nano (3RD March 2009) Tata Xenon XT Tata Xover (2009) [2] Concept vehicles

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[3] Commercial vehicles

TATA 1616 STARBUS

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TATA MARCOPOLO BUSES IN THE DELHI BRT .

Tata Star Bus in Nagpur, Maharashtra. Tata Low Floor Buses are also used by administrations in Delhi, Mumbai, Pune, Udaipur and Indore Tata Ace Tata TL/ Telcoline /207 DI Pickup Truck Tata 407 Ex and Ex2 Tata 709 Ex Tata 809 Ex and Ex2 Tata 909 Ex and Ex2 Tata 1109 (Intermediate truck) Tata 1510/1512 (Medium bus) Tata 1610/1616 (Heavy bus) Tata 1613/1615 (Medium truck) Tata 2515/2516 (Medium truck) Tata Starbus (Medium Bus) Tata Globus (Low Floor Bus) Tata Marcopolo Bus(Low Floor Bus) Tata 3015 (Heavy truck)

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OM SAI MOTORS PVT LTDTata 3118 (Heavy truck) (8X2) Tata 3516 (Heavy truck) Tata 4923 (UltraHeavy truck) (6X4) [4] Tata Novus (Heavy truck designed by Tata Daewoo) [4] Military vehicles Tata LSV (Light Specialist Vehicle) Tata 2 Stretcher Ambulance Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions Tata LPTA 713 TC (4x4) Tata LPT 709 E Tata SD 1015 TC (4x4) Tata LPTA 1615 TC (4x4) Tata LPTA 1621 TC (6x6) Tata LPTA 1615 T

2. Introduction to the TATANANOThe Tata Nano is a proposed city car debuted by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008 at Pragati Maidan in New Delhi, India. Called the peoples car in Tata's promotional material, it was projected to be the least expensive production car in the world. The standard version of the Nano is projected to sell for Rs. 100,000 (approximately US $2500, GBP 1277, or 1700) , not including fees or delivery. Newsweek identifies the Nano as a part of a "new breed of 21stcentury cars" that embody "a contrarian philosophy of smaller, lighter, cheaper" and portend a new era in inexpensive personal transportation and potentially, "global gridlock". The Wall Street Journal confirms a global trend toward small cars, led by the Nano.The prefix "Nano" derives from the Greek root 'nanos', meaning dwarf as with nanometer. "Nano"

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OM SAI MOTORS PVT LTDalso means "small" in Gujarati,the native language of the Tata family, founders of the Tata Group.

3. Thought concept and development 1. PeoPles carAn Automobile that offers the opportunity of affordable motoring to larger section of population. Over the year there have been some iconic people car that have been changed the face of automobile industry. (i)Ford Model T 1) Launched 1908 2) Put USA on wheels 3) More than 15 million car built 4) Became a best seller across the world (ii)Volkswagen Beetle 1) Launched in 1938 2) Germany first people car 3) More 21.5 Million car Built 4) Became a best seller across the world

(iii) NANO 1)Nano the people car of twenty first centuary 2)Nano has opened a new market segment alltogather 3)It has potential to be best seller the world over 4)Attracted 10 lakh visitors at the auto expo 5) Lakh walking enquiries when booking opened 6)Generated more than 2 lakh booking since the launch 7) More than three core hits on the websites

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2. the NaNo drives..The Nano was brain child of Mr. Ratan Tata. This revolutionary idea came from very common sight in India. A family of four even five on a scooter or Motorcycle Inconvenient and dangerous, it triggered in him a resolve to build an extra low cost transportation solution.

The brief of his team was simple to develop a transportation solution that would fulfill the following 1) Carry 4 adults 2) Weather proof 3) Safe The above can true for any Car but the greatest challenge was to package. These attribute at an affordable price the target Rs. 1 Lakh.

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The Nano was unveiled at the 2008 New Delhi Auto expo

On January 2008 promise was kept when Mr. Ratan Tata stunned the world by unveiling the Nano at the Auto expo at an ex-factory price of Rs 1 lakh. The design Team had two options two meet the target options to meet the target, compromise or innovative. They choose the later and the result 1) 38 patented technologies 2) unique manufacturing technique 3)An innovative business model

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OM SAI MOTORS PVT LTDThe Nano has received rave reviews from whos who of the automotive industry worldwide.. The Nano won every major car of the year award in India including prestigious Indian car of the year 2010. The time magazine included the Nano in its list of dozen most important car of all times More than 46 countries shown interest on Tata Nano. On March 2009 legend was born, The Nano was made available to Indian people. Thus fulling the dreams of thousand of car lovers.

4. History and conceptionThe project to create a 1 lakh (1 lakh = 100000 rupees) car began in 2003, under the Chairman of Tata Motors, Ratan Tata. The strategy behind the project was the awareness of the number of Indian families who had two wheeled transport, but couldn't afford a four wheel car, and was based on the company's success in producing the low cost 4 wheeled Ace truck in May 2005. Industry convention was that a reliable car couldn't be made at such a low price, so initial media speculation was that the car would be a simple four-wheeled auto rickshaw. However, The Times of India reported that the vehicle is "a properly designed and built car". The Chairman is reported to have said, "It is not a car with plastic curtains or no roof it's a real car." During development the company reinvented and minimized the manufacturing process, brought in innovative product design, and asked component manufacturers to look at current work and design approaches in a different perspective to produce logical and simple solutions. The car was designed at Italy's Institute of Development in Automotive Engineering, with Ratan Tata ordering certain changes during the process, such as reducing the number of windscreen wipers from two to one.

NANO VARIENTS & AVAILABLE COLOUR Colour/Variant Racing Red Ivory White NANO NANO CX NANO LX

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OM SAI MOTORS PVT LTDSummer Blue Sunshine yellow Lunar Silver Campaign gold

OVERALL DIMENSION Overall Length Overall Width Overall Height Wheelbase Ground Clearance Seating Capacity Fuel Tank Capacity Kerb Weight Front tyre Size Rear Tyre Size

3099mm 1495mm 1652mm 2230mm 180mm 4 To 5 15 600(Std), 615(Cx), 635 (Lx) 135/70 R 12 155/65 R 12

ENGINE & TRANSMISSION:Engine type Maximum Engine Output Maximum Torque Maximum Speed Gradability Transmission 624cc, 2 cylinder 35PS@5250 48NM@(2500-3500) 105 30 Synchromesh on all four gears, sliding mesh on reverse gears with overdrive on 4th gear. 4 Forward +1 Reverse

No. of Gears MAJOR FEATURES: NANO Black colour

Body Colour Bumper HVAC

NANO CX Black colour

NANO LX

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OM SAI MOTORS PVT LTDCentral Locking Front Power Window Fog Lamp Tinted Glass Steering Wheel 2 spoke Provision for Mobile Charger 2 spoke

2 spoke

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5. Fifteen most important reason why Nano is not being Sale as MUCH it should be

1. Executive are not able to handle queries

of Customer:Kind attention here no doubt company is doing endless effort to trained the executive but how much its reach to executive no one ensure it. Example: Company is given very good content sales kit, Compact disc having every information regarding Nano even sales process, but in almost every dealership only a few executive seen it, apply to his job for from away. Below are the FAQ regarding TATA Nano, as it is asked by the customer. Answer of colored sentence determines quality and knowledge of executive. Go through all, It is a practical experience of sales executive. 1. Car gets catch fire what about that? 2. Where is one lakh car? 3. 624 cc engine how is the pickup of car? 4. Can car go on highway? 5. Is it easily go on slop? 6. How much its load caring capacity really? 7. Can it will go on slope with four people? 8. Is there any vibration in car? 9. Why not power steering in car? 10.What are new up gradation in car? 11.Can you show me new up gradation in car? 12.Why so much noise in the car? 13.Is Nano is being sold? 14.Is car having rickshaw engine?

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OM SAI MOTORS PVT LTD15.Is car safe from front side? 16.Is it having fiber body? 17.Why not break is smooth? 18.How is the performance of car? 19.What is sale in Mumbai? 20.Will you give replacement after burning? 21.Where is spare wheel? 22.Where is coolant of the Car? 23.Where is fuel lid? 24.Why not power window in back side? 25.Why is jerking in breaking? 26.Can four people sit on this car? 27.How is resale value of the car? 28.How is the maintenance cost of the car? 29.What are patents of the Tata Nano? 30.Is it complete euro IV norm? 31.What is waiting period in Tata Nano? 32.Why does it not see on road too much? 33.Can we go on long drive from this car? 34.Is it good for rough tough area? 35.Can we fit a carrier on roof? 36.Why it is not allowed for T-permit? 37.Why engine in back side? 38.How much luggage space? 39.Which break this have? 40.Which type of suspension in this car? 41.What is fuel tank capacity? 42.What is actual average of car in city with AC? 43.Is it coming with power steering? 44.Can you give me some contact recently purchased? 45.Why left side mirror is not given? 46.Can we fit left side mirror? 47.Can we fit music system from outside? 48.What is the maximum speed of the car? 49.Can we fit spare wheel, in rear in case of puncture?20

OM SAI MOTORS PVT LTD50.Why front & rear tyre has different size? 51.What comes under warranty? 52.What not cover under warranty? 53.Why a rod is given beside the front seat like rickshaw? 54.Why not glove box in the car? 55.Is the seat of Nano is bucket shape? 56.Why there is black net in back door? 57.Is Maruti is launching some competition car? 58.Can we fit CNG in this car? 59.Why my car is giving less average? 60.What is service schedule? 61.How much service charge comes?

Recommendation:Company should Provide extensive training to Panther and panther will ensure in his concerned dealership, Team leader & executive are well trained with Nano Quires. Note- Kind attention here, till now panther are less knowledgeable regarding product even sales process. They only sit on dealership sometimes says to executive 1) Do follow up 2) Do retail. They have forget about his job profile. See Detail about Panther later.

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2. Misconception regarding Tata Nano among

people:Word of mouth advertising regarding Tata Nano is very bad, this is due to various misconception regarding Nano. Brand image of Tata Nano is also not Very Good. 1. It has a fiber body. 2. Four people cannot sit inside the car. 3. It is not meant for highway. 4. It has rickshaw engine. 5. Nano is not being sale. 6. It is flop car. 7. Its AC and pickup is not good. 8. It is burnt by fire. 9. It is middle class people car. 10.It is not meant for long drive. 11.It has 624cc 2 cylinder engine so its pickup will not be good. 12.It vibrates when go on highway. 13.Its meant for city only. Recommendation:- How to reduce1. To reduce the misconception (Ques. 1, 2,7, 11) Dealer should ensure maximum test drive. 2. If prospect have query regarding (ques. 3, 12,13) go on nearest highway give test drive. 3. Executive must ensure to tell type of engine with fuel efficiency in each enquiry(Ques.4) 4. Regarding (Ques 5) give example of increment in sale from January to March not only in dealership but also other medium of advertising. 5. Regarding (Ques.10) Give him/her example of Nano Super drive. 6. Regarding (Ques.9) Every Dealership should ensure, blog of HNI people that have purchase Tata Nano in his Dealership.

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OM SAI MOTORS PVT LTD7. Regarding (Ques.6&8) company should focus on increment on sale from December to March in Advertising content so that belief of people could be increase. 8. Organize 2-3 fair near to each dealership whose objective should be see the Nano get a prize to increase customer belief.

3. Nano is being sold by almost fresher & Back

office employee1. In almost dealership Nano is sold by fresher or back office executive. Dealership pay very less salary varies from 4000-6500 mostly for Nano executive due that good guy is not working for Nano selling. Dealer Recruit Nano executive to very less salary because of very less margin in Tata Nano. Executive feel inferiority complex in selling of Tata Nano. Fresher & back office executive start their career from Nano selling so that most of enquires going false due to not proper handling. Note : Example:- In a om sai motors pvt ltd in the month of march a executive handle total telephonic& Walking enquires less than 20 and retail 8 Tata Nano. In the same showroom another executive handle 40 enquires retail only 4. Compare with first to other two you will find how many enquires going false due to fresher guy. Recommendation: 1. There should be a salary standard for Nano executive not less than 10,000. Either it is beard by Partial TATA Company or solely by Dealership. If Tata company can bear 8000 exchange bonus on two wheeler then why not a part of salary to Nano executive. So that experienced guy can sell the Tata Nano. 2. Each enquiry should be handled by experienced guy. If a fresher guy enter in Nano selling then first panther will give intensive training on product knowledge & sales process and ensure he is now ready to handle enquiry.

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4. Promotional

vouchers by company

& not

Incentive reach to

announced

executive &hacked by me diariesKind attention here Company understand he is announcing good amount of incentive & vouchers, so Nano executive will be very happy but real picture is that, it is only seen by executive on each month scheme but received by whom I m not sure about that. Here any one can say Nano executive incentive is sent by company to his name then how it is possible. But due to not proper controlling on claim done by territory manager and dealership, Right person not getting worth amount. Below are some of the examples that clear you above point. Only a partial amount of promotional voucher for Nano executive is reach to them, rest is utilize where I am not sure about that. To be clear regarding above point please read below example.Example:-

1. Incentive of month of October & November of executives is not given till

April in om sai motors Pvt Ltd by company. A no of time executives informed sales manager, territory manager, Accenture team but due to not getting proper response one of them leave a complain to product Manager Manor Arora. what was the result of that complain.. a) Territory Manager and accenture team totally against that executive. In response he uses loose word in front of sales manager tum ye mat samjho ki tumne mere khilap complain dalkar bahut bara tir mar liya hai, usse mujhe kuchh bhi phark nahi padta, aur tumne prove kiya hai ki tum bahut bade bevkuf ho, ye Tata company hai yahan ayse hi hota hai. b) He remove his cell phone no. from newspaper in promotional advertisement. c) Stop communicating most performing executive. d) He appointed a team leader who had nil experience in tata nano but experience in other car. Team leader according to instruction start working

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OM SAI MOTORS PVT LTDas a dictator with that executive finally he leave the organization on 11th April. e) That executive perform very well in NPL march, done five retail out of seven. Other two retail done by DSA. Due to his overreaching performance om sai motors got 1st rank in challenger list. But due to that complain only two thousand voucher is given to them. f) In march month scheme it were clearly mentioned minitum two retail done by executive in each week will be eligible for a lucky draw contest. But Kind attention here not a single lucky draw conducted by Accenture team and territory manager till month end. g) Go green contest vouchers 5000 thousand not given any executive of om sai till 11th April even it clearly mentioned it will reach to executive latest by 12th of March. Due to that, Executive disappointed I leave the organization on 11th April. h) It said by territory manager that minimum 5 retail done by executive in January month will be eligible for 10,000 Big Bazaar Voucher. But not given any executive of om sai till 11th April.

Kind attention this can be possible in any dealership, this down the moral of executive and demotivate them. Thus instead of working as motivational tool, incentive and vouchers worked as a demotivational tool. Recommendation:1) Higher authority should ensure from Panther that in each dealership incentive & voucher is getting right person and right time. This will increase employee satisfaction and retention in dealership. 2) There should be a feedback policy for Nano executive & dealership regarding his grievances by Tata motors. That should be totally confidential and submitted to Tata Motors.

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5. PaNther is Not like PaNther they haveNt

any knowledge & ideas about NanoI am totally surprised seeing panther of Tata motors. What is objective of appointing a panther it is not clear yet to me. But kind attention here panther solely can change face of Nano selling Seeing the panther I have doubt on recruitment policy of Tata Motors. They havent any knowledge regarding product, sales process, neither able to motivate executive nor able solve the problem of executive as well as dealership. Under my analysis what they do, they go dealership say to executive do retail, follow-up, inform upper level about booking, retail and yellow form simple nothing more than that.

Recommendation:How should be Panther 1 He Should have Core knowledge of Tata Nano & clear cut answer to each query regarding Tata Nano. He should always updated with Scheme, finance scheme, able to coordinate financer with dealer and able to energies the executive of Tata Nano. 2 He Should be good motivator as well innovative ideas to enquiry creation, leadership qualities, Initiative & Responsible as he has to also handle dealership Team leader.

6. Every initiative of tata is not as much

effective as it should beKind attention here, no doubt Nano is small car, less margin to dealer as well Tata company, but now company is totally concentrated on Tata Nano. Below are the example that make you clear Example: 1) Huge frequency of advertising in print media, electronic media, outdoor advertising 2) High rate of incentive to sales executive, sales Manager, Dealer, Territory

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OM SAI MOTORS PVT LTDManager 3) Cheap rate of finance & maximum amount of financing (90%@5%, 100%@14%) 4) Sect oral scheme to target a particular group of prospect (SBI employee, Dealer Employee, HDFC employee, Future group employee, Tata employee, CSD . 5) Different type of campaign (Test drive campaign, Sale & tell competition, Nano premier league, Go green contest, Retail Dhamaka,) 6) 8000 bonus on two wheeler means even in scrap condition 8000+ value of two wheeler 7) Given project to very reputed company in training & development company Accenture 8) Different type of Training & Development scheme to improve Nano Executive 9) Bumper customer Offer 4 year manufacturer warranty, 1&2 gold Coin, Free AMC or 99@per month AMC, Free Insurance, Bumper Dealer Discount, High worth accessories) 10) Different type of customer retention, Loyalty Program (3000 for referral & 5000 for Loyal Customer) Mind blowing, have you ever listen such a effort for selling big car, Absolutely not. Why? Because this is dream Car of Chairman of Tata, and success story of Mr. Ratan Tata is somewhere hidden behind this. Kind attention here, give me answer of a question suppose you are sitting in Mercedes Benz, high net worth car, but your driver is not expert one, Will you be sure to reach your destination properly because of Mercedes Benz? Absolutely not. Same situation in Tata Nano. Every Scheme of company is no doubt very good but due to, not successful implementation everyone is not as much as effective as should be. See one by one. 1. Finance Scheme:

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OM SAI MOTORS PVT LTDDue to not very good coordination between financer and dealer finance scheme of SBI & HDFC is useless while SBI is sole financer for up to 7 year tenure & on Road price finance even customer demand for low down payment and low installment. The reason is that, due to a little bit complicated executive do not pitch for SBI financing. So customer interested in, low down payment and low installment does not purchase TATA Nano. Recommendation: 1) Team Leader & Panther should give full assurance to executive you take the file I ll make done everything. In this case panther only induce executive & Team Leader. Same condition with other financer also except Tata Financing. 2. Accenture Project: Exactly I do not know what is the objective of giving project to a good company Accenture by Tata motors. But it seems to me some way this project is concerned with increase in sale of Tata Nano. Lets see what Accenture team doing in dealership. Accenture employee go in each dealership at month starting ,shows some power point presentation, set the target, give some last month promotional vouchers and afterword call to team leader during month, says do retail, do retail ..if not possible do fake Retail.open fake yellow form. He never emphasize on the ways to book Tata Nano so that retail can be done. Like how to handle the customer, how to create customer attention, how create desire and how convert them. Every dealership organize event but how it should be organize to make it effective he never told. They says do regular follow-up, update green form, but how it should be update never told. Take example of one accenture employee, always disappointed

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OM SAI MOTORS PVT LTDexecutive, one the of biggest example, writer of this project resign from selling of Tata Nano due to them. He is Spot on Accenture team. Now what Accenture team doing outside the dealership, it is not clear to me but someway concerned will be enquiry generation like tie-up from motor training school, advertising, etc. Now according to my analysis not single initiative taken by one of the Accenture employee tip-up with motor training school or any other way of enquiry creation.

Recommendation: Company should send list of activities perform by Accenture team in dealership. Sales manager analyze it & send report to company. 3. Test drive campaign given to brand connect Nano is such a product if sales executive not able to convince at time of test drive customer will never purchase the car but test drive campaign executive was not experienced and expert. They never understand his responsibility to convert customer for purchase. Even they demand some donation money from executive in due of giving hot lead. Always they save petrol money by taking fake bill from petrol pump and showing his company. According to my experience he were not giving test drive on time to customer. There were no time to come and go, some time executive comes some time driver comes. Recommendation: There should have been a control of dealership on the driver& executive of Brand connect. But there were no such type of control. 4. Incentive: No doubt Tata is announcing a huge amount of incentive but is it reach to executive no one ensure it. Also ways to distribution is also not good29

OM SAI MOTORS PVT LTDEx- till 5 retail- 500, 5-10=750, >10 = 1000 RecommendationIt should be some extent based on conversion ratio. This will motivate executive to emphasize on conversion. In this way conversion ratio will be increase. Also there should get together reward to most performing executive in different type of contest. 5. Exchange Bonus 8000 exchange bonus declare by company not reach to customer. Also some fake exchange used by dealer. Example: Suppose a dealer close the deal on 8600 for a bike. Is he given fair price of bike with exchange bonus as purchase value is 600.But this is real picture happening inside the dealership. Recommendation:There should be a control of Panther as well as territory manager. Deal that close its ok but that seems, not to close without fair price, should offer. 6. Sodexo Vouchers Sodexo voucher for referral only on paper. Even territory Manager & Accenture Team not able to give any commitment to executive when it will be received by customer. Executive always face a pressure of customer. And also word of mouth communication communicated to other decreases Brand image. It goes bad to worse when Accenture employee does not know, What is the process to claim for Referral voucher. Recommendation:At the time of launching any such type scheme always give a minimum time duration with maximum assumption. So that executive can give a commitment to customer. 7. Group Scheme

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OM SAI MOTORS PVT LTDSBI employee Scheme, HDFC employee Scheme, Future Group employee scheme, Dealer employee scheme, Tata employee scheme Very good initiative by Tata motors to Segmentation & Target a particular group of people. But end point where is to focus, positioning is very bad. After launching no serious initiative taken by company nor Dealer, due to that conversion do not take place as much it should be. Recommendation: After Targeting ,Take ex. of SBI employee scheme How to approach to make conversion 1) Each nearest branch visited individually by executive. 2) Take permission from Branch Manager to meet individually for one minute 3) In this one minute executive will give price list , brochure & collect his cellph. No., Email ID 4) if not interested to give cellph. No. try to collect his email id only 5) Send on each email ID detail of finance, what will be offered, price list and write down attractive note for them. 6) If response received he is real prospect now apply all the ways to convert them.

7.

In media time to time bad news about Nano.

8. Dealers indirectly not give priority to Nano selling mostly they give priority to car and UV. 9. BDM of Tata motor finance is less interested in Nano financing even TMF head indirectly said to one of the dealer you are not giving me passenger car finance case so Nano 10. So much work load and mentally pressure on sales executive due to every work like document collection, agreement sign, down payment collection etc by

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OM SAI MOTORS PVT LTDexecutive. TMF BDM directly said I ll not collect any document and paper work for Nano cases. 11. Approval & RO done by TMF in fifteen days approx even after giving full document, due to that sales executive not able to give car on time and always busy in handling customer queries in limited cases, that why not able to give attention on large No. of booking. 12. Monopoly of TMF Because of less documentation and easily accessible to dealer. 13. Due to commitment that its one lack car but it is really not one lack car. 14. Due to 4to5 burning cases and so much media attention customer is too much afraid about purchase of Tata Nano and also executive are not able to clarify on this question. 15. Territory managers not taking Nano selling seriously because of so much other work load. Due to not having time they pay a little bit attention to survive in their job and pressure from higher level of management.

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7. Why too much false telephonic & walking

enquires regarding Tata Nano

FIVE BASIC REASONS1. Too much media hype that its one lack car but when come to showroom and see its price varies from 1.7 to 2.3 on road get irritate and ask where is one lack car said by Ratan Tata. It s totally a type of making fool to customer. Recommendation: Ratio of selling among Nano, Nano Cx, Nano Lx

1:3:6As it is clear from above figure that selling of Nano base model is too much low So company Should reduces the price of base model till 1.17 with octrai on road and described by executive that it is one lack car on road. Because in this case customer will not be able to say where is one lack car and due to less selling of base model it will not affect too much company. HOW IT IS NOT A TOUGH WORK FOR COMPANY Reduce dealer margin a little in Nano base model, no dealer discount in base model strictly applied to all dealer so that each dealer can earn sufficient money . As each dealer gives maximum five thousand discount that he will

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OM SAI MOTORS PVT LTDsave. Remaining part is bear by company. It will not affect too much company due to less selling of base model.

CONSEQUENCES : Selling of base model can be increase less in metropolitan city but more in suburban areas. Dealer can oppose this strategy. He will not order Nano base model in sufficient amount and said to executive to convert in CX and LX. competitor can use it his tool in sales that Nano were not being sale so company reduces the price. 2. People understand it has a power steering while they enquired found that it doesnt have power steering. 3. Its mind setup of people that backside is open able but when came to know realty disappointed. 4. Miscommunication by print media Show Top model in advertisement with feature but EMI of base model given when come to showroom find its EMI of base model. 5. Due to too much media attention and advertisement ,some people enquire only for his knowledge. He come for some big car but also enquire about Nano.

8.How false enquiry can be reduce & warm & hot enquires can be increased T:1. As people are not too much aware about Nano pricing & type of steering. (Look questionnaire No. 5&6) so Apart of advertisement should focus on Nano pricing awareness. So that already person comes with according to his paying capacity. 2. Due to less false enquiry sales executive efficiency will increase as he will be able to give more attention on warm customer. In this way hot list will be increased.34

OM SAI MOTORS PVT LTD3. Sales executive should well trained by panther and Team leader so that he is able to convince to each query regarding Tata Nano(look query regarding Tata Nano) 4. A single page brochure which contains all three models feature and on top exshowroom price ,with or without octrai as applicable, of each model. Each Dealer will determine to distribute this maximum in his access with his stamp but this should not distribute by Nano executive that will down his moral. This distribution may be on traffic signal, parking zone area near railway station, bus stop, banking institution, shops, bus stands, cooperative housing societies Etc.

9. How the sale of Tata Nano can be increased:1. Each telephonic and walking enquiries should be handle carefully inside the showroom. 2. There should be proper record of each telephonic and walking even on Sunday if showroom is open on reception. Now attention here in executive diary proper record of telephonic either it is on cellph. No. of executive, landline of company or walking 3. There should be a team leader in each dealership who can train the executive regarding product, sales process, demo, sales pitch. Qualities of Nano team leader: The ability to persuade Nano executive to work toward meeting sales target and organizational goals enthusiastically. He should have ability to bind Nano team together. He should have ability to exert influence over Nano executive. A Nano Leader should be a person who establishes vision, sets targets, motivates executive and obtains their commitment to achieve the target and realize the vision. 1. PHYSICAL QUALITIES Sound health b) Vitality 2. PSYCHOLOGICAL QUALITIES35

OM SAI MOTORS PVT LTD a) Co-operation b) Tact. etc 3. INTELLECTUAL TRAIT An open mind Ability to teach 4. QUALITY OF CHARACTER Integrity b) self discipline c) accept responsibility etc.

4. Hierarchy of team to solve Nano queries at very faster rate( process flow)

General manager

sales executive

territory Product manager Manager

(dealership)

team leader of tata nanno

sales executive

panther sales executive

5. Faster delivery process to decreases work load on executive how this can be done: Sales executive will book the Nano, fill complete order form and at the same time get signature on form 20, will collect all the necessary document, fill the application form in case of finance get necessary signature on the form, and give ECS form if customer want to do ECS36

OM SAI MOTORS PVT LTDif not inform his about PDC cherub. If anything pending ensure to collect it within 48 hour and submit complete application form to financer. After giving complete document financer will ensure to give approval within 48 hour and next 48 hour signature on agreement and RO. In third 48 hour executive will ensure for balance payment & if any registration document is pending he will collect it. And next 72 hour RTO department will ensure to give registration and vehicle. Total Delivery time- 48+48+48+72=9days All these are reasonable figure but this will be possible if each level ensure his duty. This can be possible by proper monitoring of Team leader, Sales manager, panther etc. If at any level delay happen he will give proper reason. Sales executive will take sign of RTO department at the time of giving consent in the same way he will take signature at the time of giving complete document. 6.

Every customer commitment should have reasonable figure.e.g. Referral scheme sodexo brochure, then after how many days it will reach to customer e.g. pendant offer then after how many days it will reach to customer e.g. Gold coin when it is given to him.

7. Attire of NANO executive should be well clean and his identity card is wearied by him 8. Nano sales kit always has following list of document in same order 1.EMI Chart 2.price list 3. Brochure 4. Quotation that should be computer generated 5. Form 19 6.Test drive feedback form

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OM SAI MOTORS PVT LTD7. Order form 8. Form 20 9. ECS form 10. Service schedule 11. Blank paper Other than above team leader ensure separate test drive register for Nano so that easily entered on system each day. Also Team leader ensure that calculator, quotation book, finance application form easily available to executive so that he will not search here and there at the time of necessities. . 9. How to interact Walking Nano Customer

Receptionist will do warm welcome fill necessary data required for white form (Name, Cellph. No., Address, Exchange if applicable, vehicle, type of buyer) & give it to executive. Always ensure filling of white form & giving it to executive always done by receptionist. This ensure respect of customer. Now executive will never ask his Name & cell ph. He will see the white form otherwise customer will be irritated.

Now again Executive will warm welcome, see the white form & start applying AIDA Formula ATTENTION-------------------------------------In attention part tell him/her feature of all the variant (NANO Std, Cx, Lx) with colour available. Then told price of each model individually. Always first tell Major features but if customer ask, tell him detail feature also. Now Tell Him/her Pricing. Now give a chance to speak customer.here customer will told you which variant he is looking for Need assessmentIn each state of conversation keep on analyzing customer Need, this will come with experience..here ask certain question 1. Have you already any car. If said, yes which one.38

OM SAI MOTORS PVT LTD2. 3. 4. 5. Who will drive the car in your Family Have you any exchange vehicle.. When you would like to book the Car You are looking in finance or full payment

What have you to analyze here? 1. His paying Capacity 2. His category (Hot- till 7 days, Warm-Within 1 month. Cold.uncertain) 3. Type of customer ( First Time Buyer, Women Buyer, Repeat purchase, Exchange Customer) 4. His degree of smartness 5. His competition Car Now depending upon Hot or warm ask him/her for tea or coffee. If already he ask then its okNow talk ,out of subject, something to feel him comfortable. Afterword. Interest.. In interest part you should use major sales pitch Sir, Tata is so confident about Nano due to that increases warranty of car from 2-4 year. Here customer can ask what comes under warranty. Sir, Most fuel efficient car of the India. No where you will find such fuel efficiency in petrol. Maneuverability Spacious ( Sir it is six percent shorter than Maruti 800 but 21% more spacious than 800. Sir. In 230 thousand you are getting top model with body colour bumper, Power Window, central looking system, Aluminum Engine Etc Note- Alto top model in 335 not come with body colour bumper & aluminum engine Sir, Really Value for Money in TATA NANO Always be humble with customer, Try to make good customer relationship for referral in future and best customer satisfaction. After creating his interest tell him finance scheme if he want in finance. If said I want in full paymentthen its ok39

OM SAI MOTORS PVT LTDAlways take care give full bifurcation and necessary document required in written neatly. Now here take care if customer interested for low down payment and low installment accordingly financer and tenure should pitch. But also ensure he have all the document required to that financer.

Desire.Now ask the customer for test drive if say yes, take his license & make entry on register. If customer says no I have already taken or dont know driving ..Give him/her demo only Now first give demo, then go for test drive . Note- This is the heart part of your sales process, and its effectiveness depends on communication skill, knowledge regarding product, way of expression, personality etc. Alter.. Follow-up Necessary point. 1. Always green form of each & every customer either it is very cold or very hot doesnt matter. 2. Must be used separator initially it will seems boring, but when come in habit clearly it will be seen beneficial. 3. Always follow-up customer right time, 4. Always ask in expectation of positive answer & it should not be close ended. 5. Some time customer give you only commitment to come but never come. If it seems ask him for appointment then according to his/her answer it will be clear to you either he is really interested or not. 6. Dont forget to give your cell phone No. to customer, if not given visiting card. 7. Executive must be try such a way, customer save his cellph. No..in this way when he will be interested sure get back to him first.

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NOTE- Always remember a good sales person never loses his patience till 11 hour. Customer & god may meet any time. Thus always go continuouslymeet the Target.

Research Methodology:OBJECTIVES: To know the consumer perception regarding TATA NANO To know the reason why Nano sale not as much as it should be To find a solution to increase the sale of Tata Nano To know the efficiency of every Scheme & plan of company Regarding NANO

Data collection: There are two types data collection method used in my project Report 1. Primary Data 2. Secondary Data For primary DATA Collection i observe directly or indirectly following type of person I observe the dealer as well company employee and their strategy regarding Tata Nano I also observe consumer that enquired about Tata Nano but does not purchase I also observe customer that are using Tata Nano I also observe people who never enquire about Tata Nano neither on phone nor walk-in showroom During observation I also take views of people in each category in draw some conclusion

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OM SAI MOTORS PVT LTDNote: Kind attention here all , during my project I m also doing my job as Nano executive so direct attachment with customer as well as almost who directly or indirectly have an effect on Tata Nano.

Second is survey approach in which I prepared four type of questionnaire to filled by four type of people 1. Customer who is using Tata Nano 2. Who enquired about Tata Nano either on phone or walking in showroom but did not purchase the Tata Nano. 3. Dealer and Tata employee 4. Fourth who never enquire about Tata Nano means general people

Secondary Data collection:For secondary data I use Tata Nano as well as Tata motors websites, CD given to executive by company regarding Tata Nano named as self learning kit, I also use magazine auto car India on Tata Nano, sales kit given to Tata Nano executive etc. other than the aforesaid I also use everything from everywhere access to me which was beneficial to my project report.

Sample size: 300(Total) Dealer & Tata employee: 50 Customer using Tata Nano: 50 False enquiries : 100 Random people: 100

Method of contact: To fill all fore above described questionnaire a part is filled by direct contact method, by email, Showroom walk-in customer, telephonic calling etc. I also take help of some dealer employee working in different dealership. Kind attention here

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OM SAI MOTORS PVT LTDwriter of this project is executive of Nano too so always in touch of every type of customer and employee regarding Nano. The entire questionnaire fills by him based on his conversation.

Location: Mumbai

Major dealer ship chosen to fill the questionnaire by dealer employee as well as Tata Nano customer is following 1. 2. 3. 4. 5. 6. 7. Wasan motors Borivali (helped by Smita) Wasan motors chembur ( helped by shwati & nurjahan) Concord motors Malad ( contacted via email and phone) Bharti automobile(( contacted via email and phone) Galaxy automobile ( contacted via email and phone) Om Sai motors pvt ltd ( on sites) Pandit automobile pune ( contacted via email and phone)

Random customer are chosen from kanivli area as well as by email across the India.

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QUESTIONNAIRE Dear respondents, I am Santosh Chaurasia employed in Om Sai motors Pvt ltd as Nano executive. As a part of my social work I am conducting study on TATA NANO. It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis Name .. DOB.. Annual income.occupation Qualification residential address Marital Status . Random customer: 1. How many variants comes in Tata Nano color doesnt matter? 4 ii)2 iii)3 iv)None of these 2. Which fuel used in Tata Nano? i)CNG ii)Diesel iii)petrol iv)LPG 3. What is approx ex showroom price of lowest model of Tata Nano in Mumbai? i) 1lac ii)1.2lac iii)none of these iv) 1.4 4. Does Tata NANO lx comes with power Steering? i) YES ii) NO 5. What is fuel efficiency in Tata Nano? i) 12/L ii)17/L iii)24/L iv)20/L 6. Do you like Tata Nano i) YES ii)NO 7. If NO why i)Middle class people car ii)Impression goes down with44

OM SAI MOTORS PVT LTDTata Nano iii)its gets catch fire iv) Not value for money in Tata Nano v)624 cc engine 8. If Yes why.. i) Fuel Efficient ii)spacious iii)Stylish look iv) City manuarbility 9. What comes in your mind when you listen about TATA NANO? i) Cheap ii)gets fire iii)Affordable iv)I lack car v)Economical 10.Do you like to purchase TATA NANO? i)YES ii) NO 11.IF NO WHY i) Its small car ii)down the prestige iii)Gets fire iv)Middle class car

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Conclusion: 1. People are less aware about Nano Feature & Pricing 2. People like Tata Nano very much 3. A segment of people do not like purchase because he understand it down the prestige & meant for only middle class car. 4. Most of the people also afraid about fire cases in Nano. 5. Most people like the Look of Nano who never enquired about Nano. 6. It is affordable upper lower income level people also.

Recommendation:1) Advertising content should be in such a way it also create awareness about its feature and pricing. 2) There should be regular advertising with blog of high net worth people that have purchased Tata Nano to create interest of upper class people. 3) Also company should insert some article in newspaper & TV campaign that it is totally Safe to increase customer belief. 4) 5)

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OM SAI MOTORS PVT LTDDealer and Tata employee 1. Why people purchase Nano? i) Gift ii)Learning iii)fond to have a car iv) up gradation of bike to car 2. In your dealership who is the seller of Tata Nano i) Fresher ii)Back office employee iii)Experienced iv) 3. According to you what should TATA to increase the sale of Tata Nano in Your Dealership? i)Extensive executive Training ii) Spot incentive iii)Increased Dealer margin iv)price reduction 4. Whose preference is more in your dealership? i)UV ii) Tata cars iii) NANO iv) Fiat cars 5. According to you What is the average Conversion ratio in Your Dealership? i) 1/3 ii)1/5 iii)1/6 iv)1/4 v) 1/7 vi)1/8 6. What is the first question asked by customer during enquiry? i) where is one lack car ii) what about gets fire iii) Is it go on highway and slope iv)IS it being sold v) how is the performance of car a. What company should do out of dealership to increase the sale of Tata Nano? i) increase frequency of advertising ii) Major event and Rallies iii) Executive training & development iv) Different awareness programme for safety & price 7. According to you what is most economical way to increase sale of Tata Nano? i) Power steering ii) increased power iii) noise reduction iv) all of them 8. Is proper support for Nano executive in your dealership? i)yes ii) NO

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OM SAI MOTORS PVT LTDConclusion:1) 2) 3) 4) 5) 6) More than 60% customer is first time Car Buyer. In almost Dealership mostly Nano is sell by fresher or back office guy. Dealer indirectly give less priority to Nano selling over other car. Conversion ratio in dealerships very low in Nano. Nano executive are not expert in selling & product knowledge Major problem due to power steering, Noise, capacity

Recommendation: 1) Company should give different beneficial scheme to dealership in other Tata car, according to their performance in Nano. 2) Company Should Strictly said to dealership that Nano will be sold by only experienced guy. 3) Company should ensure in each dealership for a Nano team leader who is expert from all aspect. (Necessary criteria) 4) Company should launch upgraded Tata Nano in future with power steering and increased power. 5) To create enquiry & interest of people major initiative near to bike parking zone. Major rallies and event. 6) Company Should raise some effective way to organize event & rallies to create major attraction of people.

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OM SAI MOTORS PVT LTDExisting customer 1. Did your family member like the car? i)Yes ii)NO if NO why . 2. What you like most in Nano? i) Fuel Efficient ii)spacious iii)Stylish look iv) City measurability 3. How is pick-up of the car? i) good ii)Average iii)poor V) Very good 4. Which factor induces you to purchase Tata Nano? i) Advertisement ii)Affordable iii)Existing customer iv)stylish look 5. Have you ever gone on long journey with Tata Nano? If yes how was the performance i)Good ii) poor iii) Average iv) very good 6. Have you ever gone on slope with Tata Nano? If yes how was the performance i)Good ii) poor iii) Average iv) very good 7. Did you suggest someone to purchase Tata Nano? If yes mention the number in bracket. i) Yes (. .) ii) if no why 8. Are you afraid about fire in Tata Nano? i) yes ii) NO 9. In following entry level car in which you feel best value for money? i) Alto II)Nano iii)beat iv)800

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OM SAI MOTORS PVT LTD10.What improvement would you like to suggest in Tata Nano? i)Power steering ii) CNG variant iii)increment in engine capacity iv) reduced price Please give your personal feedback with honesty and integrity?

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OM SAI MOTORS PVT LTDConclusion:1) 2) 3) 4) 5) 6) 7) Nano customer are very happy with Tata Nano. They are not afraid about fire. They feel best value for money in Tata Nano. Word of mouth advertising by Nano Customer is very good Also good for long journey & slope. They are also referring other to Nano purchase. People is needy of power steering

Recommendation: Company should have referral scheme but it should in proper way not on only advertising In future if up gradation take place it must be with power steering and reduced noise. Company should cash happiness of Nano customer. He should organize customer meet in which Assured gift for giving three person Name and caliph. No. that can purchase Tata Nano. After conversion big gift for them.

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OM SAI MOTORS PVT LTDFalse Enquiry 1. What induces you to enquire about TATA Nano? i)To improve the knowledge ii)Fuel efficient &spacious iii) 1 lakh car iv)affordable 2. What improvement would you like to suggest in Tata Nano? i)Power steering ii) CNG variant iii)increment in engine capacity iv) reduced price iii) Diesel Variant 3. In following entry level car in which you feel best value for money? i) Alto II)Nano iii)beat iv)800 4. Why you did not purchase Tata Nano? i) power Steering ii) its not 1lac car iii) gets fire iv) Not best offer if other Please mention. 5. When you purchase Tata Nano? i ) Good scheme ii) Reduction in price iii) Easy rate of interest iv) Updated model 6. Was executive able to answer your queries properly? i) Yes ii)no 7. What you like in Tata Nano? i) Fuel Efficient ii)spacious iii)Stylish look iv) City measurability 8. Would you suggest someone to purchase Tata Nano? i) Yes ii)NO iii) cant say 9. Had you taken test drive of Tata Nano? i) yes ii) No 10.IF yes how was the performance of the car? i) Average ii) poor iii) good iv) Very good 11.If no why i) not asked ii) dont know driving iii) Already taken iv) no need

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OM SAI MOTORS PVT LTDConclusion:1) 2) 3) 4) 5) 6) 7) 8) Mostly people go for enquiry because he understand its 1 lakh & Affordable. Some enquiry goes false because of power steering. Best value for money Space & look most liked by the customer Executive are not able to handle quires of customer Mostly executive never pitch for test drive A segment of people looking for up gradation in Tata Nano Performance of car is good according to cost.

Recommendation:1) Must be extensive Training inside the Dealership 2) Updated model must be launch in future 3) There should be a minimum criteria for each executive in dealership for Test Drive. 4) In upgraded version must be power steering 5) If it comply government norms must come in T-permit

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