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By Elizabeth Ogunsola9 Britton
Movie POS Project
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Movie Point of Sale:
Twilight: Breaking
dawn part 3
The Task
I have been asked by Summit
Entertainment company to create a poster,a standing display, a popcorn box, Smart
Cinema Tickets, a promotional t- shirt , a
Key ring and a free gift to advert their new
film. The prototypes have to attract the
attention of cinemas and twilight fans and
must have a colour them .
Size/ Shape
Materials
Target market-Who will
use me or buy me?
Who am I for.
How much will Icost to make and
to buy?
Colours
What movie? Give
information
What is the Point
Of Sale package?
The Brief
Summit entertainment company has asked
me to make prototype advertising anddisplays for the movie Breaking Dawn part
3. It will have a black, red and white colour
scheme and include a poster, press
advertisement, standing display, pop corn
box, t-shirt design, key ring and smart
ticket design. It should take me no longer
than 7 weeks to complete it.
Task Analysis See next pagefor expandedboxes
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Standing display:
Shape- characters
Colours- Black and white
Cost to make- 4
Cost to buy- 10
Movie- Twilight
Target market- Cinemas
and teenagers
Materials- cardboard
What am I making?
a poster
A standing display
A popcorn box
Smart Cinema Tickets
A promotional t- shirt
A Key ring
Free gift
Popcorn Box:
Size: small, medium and large
Colours: Black, white and red
Cost to make: small= 2.50, Medium= 3.50, Large= 4.50
Cost to buy: small= 4.25, Medium= 7.20, Large= 9.10
Movie: Twilight
Point of sale Package: Medium popcorn and any medium drink= 9.75, Large
popcorn and any large drink= 11.75
Target audience: Twilight fansMaterials :Cardboard
Key ring:
Shape: Vampire fangColours: white and red
Cost to make: 3.50
Cost to buy: 4.25
Material: acrylic plastic
Target audience: twilight fans
Page EvaluationI must research the cost of making and buying more, I need to askpeople what they are willing to spend at a cinema. I also must spend
time researching Point of sale packages, maybe create a survey onwhether people will buy my package deals or not.
Task Analysis
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Promotional t- shirt:
Size: small, medium, large
Colours: Black, white and
red
Cost to make: small= 4,
medium= 6.50, large=
8.50
Cost to buy: small = 6,
Medium= 8, Large= 10
Point of sale package: get
any shirt half price with the
medium popcorn and drink
deal
Target audience: twilight
fans
Poster:
Size- A4 sized paper
Colours- Red, white and Black
Cost to make- 50p per sheetCost to buy- 1
Target market- teenagers or for cinemas
Materials- paper
Free gift:
Twilight poster
Size: A2
Colours: Black, white and red
Cost to make: 4
Material: Paper
Target audience: twilight fans
Point of sale package: Only comes with large popcorn and drink deal.
Page EvaluationI must research the cost of making and buying more, I need to askpeople what they are willing to spend at a cinema. I also must spendtime researching Point of sale packages, maybe create a survey on
whether people will buy my package deals or not.
Task AnalysisWhat am I making?
a poster
A standing display
A popcorn box
Smart Cinema Tickets A promotional t- shirt
A Key ring
Free gift
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I chose this image
because it shows some ofthe characters
This is the posterof the film Ive
chosen
I chose this imagebecause its a
picture of the
director
This a scene
form themovie Ive
chosen
Mood Board
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Mood Board 2
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Product AnalysisAesthetics: The main colours used areyellow and blueCost: the cost of the bookmarks are 3.70eachCustomers: The movie is rated over 12, so Ithink the movie is generally for teenagers.Size: 1.5625" x 5.875"Safety: Bookmarks have rounded edgesFunction: To advertise the movieMaterials: Bookmarks are made fromcard.
Aesthetics: The main colours used are brown
and blackCost: the cost of the t- shirt is 21.76Customers: The movie is rated over 12, so Ithink the t- shirt is generally for teenagers.Size: small, medium and large
Safety: the t- shirt includes instructions on howto wash, etc.Function: To advertise the movie and to wearMaterials: t- shirt is made from cotton
Aesthetics: The main colour used is silverCost: the cost of the necklace is 5.95Customers: The movie is rated over 12, so Ithink the necklace is generally for teenagers.Safety: the necklace has no sharp edges, theshape of the heart is roundedFunction: To advertise the movie and to wear
Materials: The necklace is made from metal.
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Number Questions Your Answer
1 Favourite type of popcorn?A- sweet B- salt C- toffee
C, A,B,A,A,B,A,B,C,C
2 Favourite type of movie?A- fantasy B- adventure C- romance A,B,A,B,C,A,A,C,A,A
3 How often do go to the Cinemas?A- once a week B- 2 or 3 times a month C-
other
B,C,B,B,B,B,B,C,B,C
4 How much do you spend at the cinemas?A- 5- 10 B- 10- 20 C- other
B,B,A,C,B,A,B,C,A,B
5 Favourite type of Candy?
A- gummy bears B- Liquorice C- mouths and
teeth D- Jelly babies
A,D,D,B,D,B,D,B,D,B
6 What attracts you the most?
A- poster B- TV ad C- BillboardB,A,B,B,B,C,B,B,C,A,
7 Have you enjoyed the other Twilight movies?
A- yes B- no C- didnt watch them
A,C,A,C,A,A,A,A,A,B,
8 Who do you go to the cinema with?
A- friends B- familyB,A,A,B,A,A,A,A,B,A,
9 Have you read the twilight series?
A- yes B- noB,B,B,A,B,B,B,B,A,B,
10 Are you interested in buying merchandises
for this movie, e.g. a t- shirtA- yes B- no
A,B,A,A,A,B,B,A,A,B
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0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Sweet Salt Toffee
Series1
0 2 4 6
5- 10
10- 20
other
Series2
Series1
This bar graph shows that more
people like sweet popcorn than salt
and toffee popcorn. Therefore I think
the popcorn flavour for my movie
should be sweet.
These graphs show that most people
spend 10- 20 when they go cinemas.
Therefore, I should keep my products
in this price range.
This bar graph shows that more
people like Jelly babies than gummy
bears, liquorice and mouths and teeth.
Therefore I should base my sweets on
Jelly babies.
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Trailer Reviews
STEP UP 4 Revolution:A bit of the relationship between the two main
characters had been played and now I want toknow the full story and how they met.
They hadnt shown so much of the plot.I give this trailer a 9/10
The Boy she met online:
The trailer shows snippets of bad things thathappen after she meets the boy. This makes
me want to know how it happens.The beginning of the trailer was not very
attention grabbing.I give this trailer 8/ 10
Breaking Dawn part 2:The trailer was really interesting . It starts off byshowing Bella as a vampire. The trailer showssnippets of the fight between the Volturi and
the Cullen's, this is what actually gets mecurious about who will win and what vampires
will die.I give this trailer a 10/10
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The Impossible:The trailer starts off by showing a normal
family on holiday, which doesnt lastlong. The trailer then shows how they areseparated by the tsunami. This makes mecurious of how the film will end: will theyever reunite or will they stay separated?
I give this trailer a 9/10
People Like Us:The trailer shows the heart warming
scenes from the movieThe trailer was quite boring, so I think a
few of the most interesting scenesshouldve been shown.
I give this trailer a 6/ 10
Trailer Reviews 2
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Screen Printing
Screen printing is a printing technique that uses awoven mesh to support an ink-blocking stencil.The attached stencil forms open areas of meshthat transfer ink or other printable materials whichcan be pressed through the mesh as an imageonto a substrate. Basically, it is the process of
using a stencil to apply ink onto another material.
Batch Production
Batch production is a technique used inmanufacturing, in which the object in question iscreated stage by stage over a series of workstations.With job production and flow production it is one of thethree main production methods.Batch production is common in bakeries and in themanufacture of sports shoes, pharmaceuticalingredients, purifying water (APIs), inks, paints and
adhesives.UV VarnishingThis process involves applying an extra high-glossvarnish (a clear liquid) over the top of a printed area,either to specific areas of a design such as logos in orderto highlight them, or to the entire surface of a printeditem, resulting in an extremely glossy and luxuriousappearance. This is also available as a textured or roughfinish on selected items.
http://en.wikipedia.org/wiki/File:TeeshirtCopyleft_cadre.jpg7/28/2019 Final Movie POS Presentation
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Embossing
The process of embossing is extremely simple and cost effective. It isone of the cheapest ways to enhance the look and feel of anysurface be it paper, cloth or metal even. There are several things thatneed to be attended to in an embossing project.: the surface to beused, the creation of the artwork and the embossing details ofcourse.
Die cuttingDie cutting is a manufacturing process used to generate
large numbers of the same shape from a material such aswood, plastic, metal, or fabric. The die cut shapes aresometimes called blanks, because they are usually
finished and decorated before being sold. The process iswidely used on an assortment of materials .
Mass ProductionThe manufacturing of large quantities of products, Mass production refers to theprocess of creating large numbers of similar products efficiently. Massproduction is typically characterized by some type of mechanization, as with anassembly line, to achieve high volume. Also called flow production, repetitiveflow production, series production or serial production.
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SpecificationPoster:
Aesthetics- The display will use 3 maincolours: Red, black and white.
Market forces- My target customer group willbe teenage girls
Demand of the end user-The end user of thisproduct will be the same as my target
customer groupEnvironmental Concerns- I am going to use
recycled materials to make my product, e.g.
recycled paper and cardboard
Key ring:Aesthetics- The display will use 2 main colours:
Red and white.Market forces- My target customer group will
be teenage girlsDemand of the end user-The end user of this
product will be the same as my targetcustomer group
Environmental Concerns- I am going to userecycled materials to make my product, i.e.
recycled plastic.
T- shirt:Aesthetics- The display will use 3 main colours:
Red, black and white.Market forces- My target customer group will
be teenage girls
Demand of the end user-The end user of thisproduct will be the same as my target
customer groupEnvironmental Concerns- I am going to useorganic materials to make my product, i.e.
organic cotton.
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Daily Mail
The Sun
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FRONT BACK
T- Shirt design
http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+cullen+grown+up&source=images&cd=&cad=rja&docid=IudU4nfTt_e3IM&tbnid=wfA4P-LfJhc8BM:&ved=0CAUQjRw&url=http://www.polyvore.com/renesmee_cullen_grown_up/thing?id=15420108&ei=8HkTUfzaEOrP4QT85YCYCA&psig=AFQjCNFTn3-PCZIPyLmWA2I9Ou5HzE539Q&ust=1360317250085177http://www.google.co.uk/url?sa=i&rct=j&q=jacob+black&source=images&cd=&cad=rja&docid=RqugXMmSbztBXM&tbnid=FP97aWI4_BHwvM:&ved=0CAUQjRw&url=http://www.4tnz.com/content/are-you-true-twilight-fanatic&ei=L3gTUcnlBor74QTwxYCYAw&bvm=bv.42080656,d.d2k&psig=AFQjCNEAJCcOJ5ZzV0zkhsfsLu4Z9DLeLA&ust=13603167978444477/28/2019 Final Movie POS Presentation
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I had to click Abs toturn it to Rel. ThenI typed in 40 by 40.
Firstly, Iclicked on the
rectangle
Thirdly, I designedmy key ring.
Whatever is in red
is what I want to beengraved.
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This app was designed forteenage twilight fans whowill probably want to findout more information ontheir favourite character.The twilight fans can alsowatch blooper videos andthey can also view images.B y clicking on a character,people can read a fact file
and find out somebackground information or
interesting facts.
Alice Irina Caius Aro
Carlisle
Renesmee
Esme JasperRosalie
EdwardBella Jacob
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Cinema Ticket (Front)
Breaking DawnPart- 3
http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=3Dze0hLTHtQP6M&tbnid=50AQbnIkRzHDOM:&ved=0CAUQjRw&url=http://www.shockya.com/news/2012/07/29/two-new-breaking-dawn-part-2-promo-photos-featuring-robert-pattinson/&ei=pEQrUcb7IsOstAbe2oDgAw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=rnXPg9tyZtvdXM&tbnid=F_G18bVsKLU-2M:&ved=0CAUQjRw&url=http://collider.com/twilight-breaking-dawn-part-2-images/&ei=tkMrUZKZGITNtQaSh4HIDw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+&source=images&cd=&cad=rja&docid=0gUDctrFxAHOsM&tbnid=DIMrw-PdjoFLHM:&ved=0CAUQjRw&url=http://team-twilight.com/20110115/fan-art-feature-renesmee/&ei=_kkrUZGVGc6F0QG45oBA&bvm=bv.42768644,d.ZG4&psig=AFQjCNEaziu7uWetbtBI1orH8XyZi8Pf0g&ust=13618778704476537/28/2019 Final Movie POS Presentation
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Cinema Ticket (Back)
http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=3Dze0hLTHtQP6M&tbnid=50AQbnIkRzHDOM:&ved=0CAUQjRw&url=http://www.shockya.com/news/2012/07/29/two-new-breaking-dawn-part-2-promo-photos-featuring-robert-pattinson/&ei=pEQrUcb7IsOstAbe2oDgAw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=rnXPg9tyZtvdXM&tbnid=F_G18bVsKLU-2M:&ved=0CAUQjRw&url=http://collider.com/twilight-breaking-dawn-part-2-images/&ei=tkMrUZKZGITNtQaSh4HIDw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+&source=images&cd=&cad=rja&docid=0gUDctrFxAHOsM&tbnid=DIMrw-PdjoFLHM:&ved=0CAUQjRw&url=http://team-twilight.com/20110115/fan-art-feature-renesmee/&ei=_kkrUZGVGc6F0QG45oBA&bvm=bv.42768644,d.ZG4&psig=AFQjCNEaziu7uWetbtBI1orH8XyZi8Pf0g&ust=1361877870447653