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COMFY DORM 6740 Taylo St., Pio del Pilar, Makati City Liezl Taroza Shiela Musngi Rose Montales March 15, 2014
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Page 1: Final Marketing Presentation

COMFY DORM6740 Taylo St., Pio del Pilar, Makati City

Liezl TarozaShiela MusngiRose Montales

March 15, 2014

Page 2: Final Marketing Presentation

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The Facade

Page 3: Final Marketing Presentation

MALE

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Page 4: Final Marketing Presentation

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FEMALE

Page 5: Final Marketing Presentation

Canteen / Kitchen

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Ground Floor

Page 6: Final Marketing Presentation

Lounge

Laundry

Guest Counter & CCTV

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Page 7: Final Marketing Presentation

Sky Deck

Page 8: Final Marketing Presentation

Location

o Few blocks away from Makati Medical Centero 5 minutes away from Makati Central Business Districto One ride to LRT, MRT, and shopping malls

o Walking distance to Buendia and South Super Hi-way

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Page 9: Final Marketing Presentation

Target Market

Ages: 16 to 30 years old

Gender: Male and Female

Status: Single/Married

oRegular Employees

oCollege Students (in CEU, MAPUA and FEU)

oCorporate Account( Call Center, Shipping Lines & Pharmaceutical Companies)

Young Professionals & College Students

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Page 10: Final Marketing Presentation

Maslow’s Hierarchy Need

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Safety safety and convenience for our customer is our number one priority.

Physiological we want to provide the best and comfortable place that will meet the satisfaction of our customers .

Page 11: Final Marketing Presentation

Comparison Product Comfy DormNew, clean and well

ventilatedOpen 24/7 with

Security GuardCCTV for security

purposesWIFI Zone areaCanteen and Laundry

Services Free Drinking Water

from cold water dispenser

Boarding House

* An ordinary boarding house does not have a security personnel and tenants observe curfew time.

* Wifi and CCTV are not available.

* Tenants take their meals outside and have their laundry done in laundry shops.

* Tenants have to clean their own rooms and have to secure their belongings.

Page 12: Final Marketing Presentation

Promotion

Page 13: Final Marketing Presentation

Print Ads

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The Newest DormitoryPHILIPPINE

INQUIRER

Page 14: Final Marketing Presentation

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1000

2000

3000

4000

BoardingHouse

Comfy Dorm Comfy Dorm Comfy Dorm

Price

Boarding House

Non-aircon Room

Aircon Room common CR

Aircon Room with CR

Comfy Dorm Rate

Page 15: Final Marketing Presentation

ExpansionTAGAYTAY

Page 16: Final Marketing Presentation

COMFY DORM6740 Taylo St., Pio del Pilar, Makati City

Liezl TarozaShiela MusngiRose Montales

March 15, 2014