Final Marketing Plan of Power Saver 2

8/8/2019 Final Marketing Plan of Power Saver 2

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COMPANY NAME: THE GREEN POWER Pvt. Ltd.

Product name: Power saver device 

The Green power Pvt. Ltd.

Sanand

(Ahmadabad)

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A

Marketing plan

On

Power Saver Device

(The Green Power Pvt. Ltd.)

Submitted to

Dr. Alan Dsoza

Dr. Kishor Barad

Submitted by

Vijay Korat 

Mahesh Savaliya

Aditi Mahta

Prapti Bhatt 

Dhruvin Kalavadiya

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1.Executive summery

The Green Power Pvt. Ltd. is going to produce a power saver device. It is set 

up on main bases of saving consumption of the electricity at domestic level and

protecting environment and help to government to save electricity consumption.

The company decided to focus on saving money of people by reduction in total

units of electricity consumed by the customer.

The Green Power Pvt. Ltd. is providing a product for saving of 30% to 40% on

total power consumption. This product is distribute at domestic area only at 

Gujarat by companies own retail supply chain. A Company offers this product 

under its own brand. The company is just started in India and is going to offer

their new product power saver device to its customer. This report is contain

about how to market, where to market, whom to market, when to market, and it 

also talk about objective, strategy, pricing, promotion of a power saver device.

Its contain whole information about marketing plant of product.

2.Introduction of product:

A House hold power saving device is generally used in residential homes to

save energy and to reduce electricity bills. Electricity fluctuation is a common

phenomenon in every household, and the power savers work on reducing this

current fluctuation and increasing the energy efficiency.

There are several types of power saving devices available in the market 

today. These household power saving devices have recently received a lot of 

attention from both consumers and manufacturers. The power saver is a small

device which is to be plugged in any of the AC sockets in the house. Moreover,

some of the companies claim that their power savers save up to 40% of the

energy. So how true are these claims? Lets learn more about household power

saving devices by understanding how they work.

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3.Situational analysis:

3.1Company

The Green Power Pvt. Ltd. is a partnership firm, established in

2010. Companys total investment is Rs. 20 cr. The company is going

to launch its new product power saver device. The initial plant 

capacity of production is 100,000 units in first year. The plant will

operate for whole year continually. Company will going increase

production capacity after year by year.

3.2Customer:

The Green Power Pvt. Ltd. is entering its first year in operation. It has

tied up with agencies in the all districts in Gujarat, Company

appointed only one agency in one district so distribution channel

become clear and company get right feedback from customer. Every

agency is sale a product in area which divided between agencies. All

agencies sale product to retailers and sale door to door by salesman,

so company cover more and more customers.

3.3Competitors:

The Green power Pvt. Ltd. is going to introduce its first product power saver in

Indian market, so it is necessary to know about competitors.

Some established players are much stronger in this field at domestic level or

international level.

After make detailed analysis, the company found that its major

comparative advantage is the good quality material at a reasonable cost and

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main advantage of an innovative features and very technical and attractive

product. A list of a potential competitors are as follows.

1.  Ultima imaging system Pvt. Ltd.

2.  Adroit power system India Pvt. Ltd.

3.  Om energy saver

4.  Commerce corporation

5.  Wingerpower

6.  Siscon technologist Pvt. Ltd.

7.  Impulse India

8.  Echo systems

9.  Servomax India Ltd.

10.  Electro mac solutions

11.  Sky ways infosolutions

4.Our Goal:

The Green Power Pvt. Ltd. has decide to sale 80,000 unit of its product 

throughout the year. After this year company wants to increase its

production capacity and increase sales of product by 20% in next coming year 2011-12. Company is planning to sale the product 

throughout India in next coming year. 

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5.Our Mission:

Our mission is to be the best marketing and design company on the

planet. We will provide outstanding service and create the utmost in

customer satisfaction for the lowest possible price. We guarantee our

quality of commitment and workmanship. We're not happy, until

youre happy.

6.Our Objective:

 To provide highest level of satisfaction to customers.

 To create the brand loyalty in the mind of consumers.

 To reduce at most level of power consumption.

 To help the environment by launching eco-friendly product.

 Help government increase in saving of electricity by introducing

new product.

7.Market segment:

1) Domestic users:

 Geographic: Local level (Gujarat)

 Demographic: Middle and high income level(income above

Rs. 10,000), head of family

 Consumption: Above Rs. 1500

8.Product category: 

 Power saver is a product for Home appliance, Electric. 

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9.Our product features:

Instant Cost Savings. You'll start saving electricity the minute you

connect The Zap Box.

Zero Maintenance Required. Once installed, your Zap Box can be left 

alone. 

Simple Installation. Even if you have no electrical experience you

can install The Zap Box in less than 30 minutes 

Works on All Electric Meters. 

7-Y ear Warranty on Defects 

No-Questions- Asked Satisfaction Guarantee for 12 Months. 

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Lifetime Replacement Offer. For a small charge we'll replace your

Zap Box at any time with a brand new one.  

Weatherproof . NEMA approved casing can be used indoor or

outdoors. 

Credit Cards and PayPal accepted. For your convenience and

security online. 

Reduces Effects of Electro-Magnetic Emissions 

100% Legal worldwide 

Works in homes, offices, and shops 

Increases the Life of Motors and Appliances 

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Power Surge Protection 

10.Marketing strategy:

Marketing strategy is a way to attract Customers focus mainly on the

product efficiency, its various features and least cost.

11.Marketing mix:

  Product:

House hold Power saver device supplies to the customer in a

single unit. The power saver is a small device which is to be plugged in any of 

the AC sockets in the house. Moreover, some of the companies claim that their

power savers save up to 40% of the energy.

  Price:

For domestic users, it is Rs.999 only per unit.

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How to decide price. 

Particular (per unit) Amount (in Rs.)

Cost of production 450

+ Cost of sales 75

+ Company margin 200 (+149)

+ Agencies margin / salesman

commission

125

+ Retailer margin 149

Final price per unit 999

  Place:

Initially, The Green Power Pvt. Ltd. will supply its product at local

level in Gujarat only. In future, the product will be launched at Indialevel and then after at international level.

  Promotion:

Promotion of a product will be done in following ways,

 Through advertisement,

 Where: 1) Local entertainment channel like, Etv Gujarati, tv9

Gujarat, and so on.2)  Newspaper.

  When: Around the clock but mainly between 7 p.m. to 10 p.m.

 Why: Generally people in rural and urban areas prefer to watch

news and serials during the peak time that is 7 pm to 10 pm.

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 Through direct marketing,

 Where: Direct marketing by salesman visiting home, offices andshops.

 When: Normal Hours i.e. 10 a.m. to 7 p.m.

 Why: Because it helps in introducing the product by giving live

demo.

Promotion budget:

A company will spend money on promotion of its promotion

is 10% of its total turnover annually. A company spend Rs.5 cr. In

current year. Where a company spend half of the amount on

television advertisement, and other on newspaper and direct 

marketing.

10. How to distribute:

The company distribute a product direct to the agencies

which are appointed in every districts of Gujarat.

Every agency further pass product to all retailer of cities and villages

across the Gujarat, and sale door to door by appointing a sales man.

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As per above map, 26 districts are in Gujarat. Company

cover all district in first year to sale a product.

Flow of distribution:

Company

Agencies

Retailers