final marketing

Page 1

Instructor: Fred Modica

Student: Mei Lei Hoi

Marketing plan

By: Mei Lei Hoi

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Table of Contents

Mission Statement 3

Marketing Objectives 4-6

Consumer Analysis 7-18

Grand Chatt 19-26

Grand opening 27-32

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Mission Statement

Aritzia is going to expend a new store in November 2013 at Seattle downtown. Seattle

downtown area is a famous shopping center. We believe we can bring an entirely new energy to

Seattle Downtown. The company’s mission statement is to make its consumers feel satisfied. Aritzia

is a company that sells quality women’s apparel. We strive to supply the customers with quality

clothing. The image of the store resembles comfort, fashion and grace. In the company, consumers

are the bosses. All employees are to be trained to be polite, smile to consumers and support them

perfectly. The company also strives to supply the customers with comfortable and well fitting clothes.

The stores have spectacular interior designs that offer customers a beautiful and fashionable area for

shopping. Since shopping requires a spacious area, we have enlarged the area to fit all the customers.

We will also include a mirror in the fitting room.

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Marketing objective

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Marketing Objective

Increase Brand Awareness

Aritzia will concentrate in the advertisement after the store is opened. A new magazine will be issued

as a catalog each month. This magazine/catalog will introduce the company’s newest arrivals

available at the store and company. Each magazine will be accompanied with a gift like discount

coupon and will cost $3.00 each. We would like to post the posters on the nearby colleges and

universities.

Online shopping business is crucial in the current world, but we currently do not have online

shopping service. We will work on that and create more online service such as giving customers the

chance to add comments to the company’s website and garments.

Decrease regional operating expense

Decreasing supply chain from the warehouse and business and investing in more training for the

employees will diminish the amount of inaccuracies that are made. This will inevitably save money.

Create more lines, such as accessories and shoes and corporate with another brand

We currently do not carry any accessories and shoes lines in the store. We would like to corporate

with other fashion band like Marc, by marc Jacobs, to create a limited line. Aritzia believes that it will

increase its popularity a lot.

Extend the brand into a growing demographic.

Aritzia would like to expend more shops in the future in the U villages within the year that Seattle

Downtown shop will be opened. We will expend more shops to more countries in the future.

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Timeline to achieve the objective

Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14

advertisment

increse online service-online shopping

online service- comment section

train employees

create new lines

corparate eith other brand

extend s new store

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Consumer Analysis

With

Vals and Prizm NE

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Demographic

https://maps.google.com/

Aritzia will be located in Seattle downtown 4th Ave. Aritzia is a young women’s high-end clothing

store. We have high-quality garments and fashionable designs.

Page 9

Our location is in downtown Seattle, Washington state. Which is the place that most people want to

do their shopping, and it is the place that having a lot visitors. The total population in WA is

3,554,760 and male are 49.82% and the female is 50.18%. The average age around here is 35.3 years

old, and the average family members are 3.06. 1

The average incomes in Seattle area are as following:

Median household income $54,563 $55,377

Average household Income $69,773 $66,505

Per capita income $34,755 $26,857

Median Disposable Income $45,908 $46,476

http://www.realestate.com/WA/Seattle/real-estate.aspx

From the following we can see people who live in the Seattle have higher income than average

people in the Washington. Which means it is a really good place to start the high-end business, also

people live in Seattle area has high education level..

1 http://www.cityrating.com/citystats.asp?city=Seattle&state=WA

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B. Psychographic analysis

Lifestyle:

Aritzia’s primary consumers are mostly university students and high-income single females. Most

people who live in Seattle Downtown study in Art Institute of Seattle, Seattle University, Seattle

Pacific University and Seattle Community College or work at Downtown Seattle’s businesses such as

bank of America, Pacific Place, West Lake, Nordstrom, H&M, and Tiffany & Co. among others.

The students mostly go to school for 4 hours per day. They have a lot of free time since they wake

up at 8:00 am to go to school and finish school at 12:00pm. Some of the students have a part time

job in Nordstrom, H&M, Westlake and American apparel after school. Some of them go to 24hours

gym while some go to the coffee shop to study. Moreover, some of the students like to go to Seattle

Downtown to shop. The young students like to dress fashionably and do not care about the price.

This is because most of the students in Art institute of Seattle, Seattle University and Seattle Pacific

University are rich; their schools are private schools. They pay high tuition fees; therefore, their

families have the ability of affording the fees. The cars they drive are middle-high cost cars because

they are rich. Hence, the store is an excellent place for them to shop. On the weekend, they like to

hang out with friends, go on dates, movies or go to a party. Therefore, they dress up pretty to go out.

Therefore, Aritzia will be suitable for them to shop.

Most of the high-income single females work from 8:00am to 5:00pm and like going to Starbucks,

Tully’s after work to relax. Some of them like to go to the cheesecake factory, the steak house, and

Wasabi to have dinner. Most of the people still like to hang out in Seattle Downtown after working.

They like high quality clothing so Aritzia will be a pleasant place for them to shop.

VALS:

We have chosen to the use the VAlS to find our main target market. According from the web site

VALS is an:

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“The main significance reason to do the VALS™ segmentation framework is identifying the primary

motivation (the horizontal dimension) and resources (the vertical dimension). This segmentation

result will base on the responses of the VALS questionnaire from the U.S. adult consumer from one

of the eight segments. ”

From the Chat we can see there are many different type motivations, those motivation can help us

find right target customer for us. At first we will choice some of the motivation that fit in our

business, so the people who got those behavior or motivation will be our main target customers.2

Primary Motivation

The primary motivation is to show the consumer’s characteristic effect on the way they buy the

product and services and seek experiences that fulfill their wants. An individual's primary motivation

determines in particular about the self or the world is the meaningful core that governs his or her

activities. Consumers can be determined by one of three primary motivations as follows: ideals,

achievement, and self-expression. Consumers who base their primarily motivation on ideals are

inspired by knowledge and principles. Consumers whom are primarily motivated by achievement

look for products and services that demonstrate success to their peers. Consumers who are primarily

motivated by self-expression desire social or physical activity, variety, and risk.3

2 http://www.strategicbusinessinsights.com/vals/presurvey.shtml

3 http://www.strategicbusinessinsights.com/vals/presurvey.shtml

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1. Innovators

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have

such abundant resources, they exhibit all three primary motivations in varying degrees. They are

change leaders and are the most receptive to new ideas and technologies. Innovators are very active

consumers, and their purchases reflect cultivated tastes for upscale, niche products and services. 4

2. Experiencers

Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers,

Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They

seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet

in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on

fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on

looking good and having "cool" stuff.

According to the Vals, innovators are self-confidence. They are hard work and have high income.

They have ability to survive in the competition. These people like to shop and buy high-quality goods.

Aritzia provide good quality fashionable clothing, our garments are unique. We have out awn

designer teams, we ensure that we can fulfill our innovators desire.

As for the experiencers, they are young and like new products. They like to spend money on clothing

and they like to buy looking food stuff. we ensure that we can fulfill our experiencers desire.

Prizm NE

Prizm NE is a Segmentation System that does the research on people’s life style and behavior. From

the Prizm NE we can know what types of people are in our location. Also it can help us easily to

catch right target market, by looking what kind people are around the area. Our business will be

located in downtown Seattle, with the Zip code.5

4 http://www.sric-bi.com/VALS/innovators.shtml

5

http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&menuOption=segmentexplorer&pageName=Segment%2BExplorer

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04 - Young Digerati

Wealthy Younger Family Mix

“Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent,

highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy

apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--

from juice to coffee to microbrew.”6

This type of people is young and with high income salary. Most of them rent the apartments. The

education is University graduated or higher. They live in fashionable neighborhoods. They like to

spend money on fashionable clothing.7

09- American Dreams

Upper-Mid, Middle Age Family Mix

“American Dreams is a living example of how ethnically diverse the nation has become: just under

half the residents are Hispanic, Asian, or African-American. In these multilingual neighborhoods--

one in ten speaks a language other than English--middle-aged immigrants and their children live in

upper-middle-class comfort.”8

This type of people is around 35-54 years old. Mostly their jobs are white collar. The education is

absolute university graduated or higher. The ethnic diversity is White, Black, Asian, and Hispanic.

They usually shop at old Navy. In the free time, they will read Black Enterprise or watch

“Telefutura”. The car they are driving is Toyota Scion.

6

http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&menuOption=segmentexplorer&id1=1027&prevSegID=2000&filterstate=lifestage_group_alias~Y1&sortby=segment_code 7

http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&menuOption=segmentexplorer&pageName=Segment%2BExplorer 8

http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&menuOption=segmentexplorer&id1=1027&prevSegID=2000&filterstate=lifestage_group_alias~Y1&sortby=segment_code

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B

Secondary consumer

Our secondary consumers will be the high income parents. They are around 50s-60s, they are

successful and willing to spend much money on the children. They will be our secondary consumers.

Vals

2. Achievers

Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep

commitment to career and family. Their social lives reflect this focus and are structured around

family, their place of worship, and work. Achievers live conventional lives, are politically conservative,

and respect authority and the status quo. They value consensus, predictability, and stability over risk,

intimacy, and self-discovery. 9

As for the achievers, they have set their goal-oriented lifestyles and a deep commitment to their

career and family. Therefore, we will need to be reminded often that Aritzia provides the best

customer service to them and how we care about their family. We will send e-mail to them each

month which can make them know what we will have in an assortment. Experiencers are motivated

by self-expression so which means once they like our product they will became brand loyalty.

Prizm

07- Money and Brain

Wealthy Older Family Mix

The residents of Money & Brains seem to have it all: high incomes, advanced degrees, and

sophisticated tastes to match their credentials. Many of these city dwellers are married couples with

few children who live in fashionable homes on small, manicured lots.10

9http://www.sric-bi.com/VALS/achievers.shtml

10http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&menuOption=segmentexplorer&pageNa

me=Segment%2BExplorer

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This type of people is around 45-64 years old. Mostly their jobs are the owners or the manager level.

The car they are driving is Mercedes Benz. They usually shop in Nordstrom. They have few children

and they have the ability to spend money on their children. That will be our secondary consumer

target.

Indirect competition identification

The products we are carrying are high quality garments with mid-high prices. Some people

around here are not willing to pay that much money for apparel. They might prefer to go to H&M or

Forever 21. Some of them like to shop Accessorie, They will go to Tiffany&Co. Some of them just

like to have dinner in Downtown Seatlle. They spend money in Cheesecake Factory, The steak house.

Some people just want to go to watch movie instead of shopping. They go to AMC. Those places are

our Indirect competitors.

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Behavioral Analysis

Make up Favorite drinks Foods

nightclub music Sporting goods movies electronics games Games

In Seattle Downtown, most people like to go to watch movies on the weekend. They are young and

energetics. They like to try new things. They like to shop for clothing and accessories the most. It’s

an advantage for Aritzia to extend the new shop in Seattle. Most of them like to go to night club or

parties.

Market location and scope

4th Ave, 98121, downtown Seattle

a. Geography and Climate

“Seattle is situated on a series of hills in a lowland area on Puget Sound's eastern shore between the

Olympic Mountains to the west and the Cascade Mountains to the east. Westerly air currents from

the ocean and the shielding effects of the Cascade range produce a mild and moderately moist

climate, with warm winters and cool summers. Extremes in temperature are rare and of short

duration, and the daily fluctuation is slight. While Seattle is known for its pronounced rainy season

and frequent cloudy weather, the average annual rainfall is actually less than that of many other cities

in the United States, including New York and Atlanta.”

Area: 83.9 square miles (2000)

Elevation: Sea level to 450 feet above sea level

Average Temperatures: January, 40.8° F; August, 66.1° F; annual average, 52.4° F

Average Annual Precipitation: 36.6 inches

Location:

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Aritzia will open the first store in 4th Ave, Seattle, WA, 98121. Later we will keep opens other

branch store in other place. The location is in downtown Seattle.

Seattle is located at Elliott Bay on Puget Sound, near the mouth of the Duwamish River. The city

area encompasses a set of low hills no more than 500 feet in altitude. It is bounded on the east by

Lake Washington, a fresh water lake extending 26 miles north to south. Beyond Lake Washington to

the east there is the Cascade Range and on the west, across Puget Sound, there is the Olympics

Range.

Scope:

The location of the store is nearby Seattle downtowns, which are around a lot shopping center, such

as U village, Westlake Center, and Pacific Place. The benefit of this location is because it is the place

that most people want to shopping, and it is the place that having a lot visitors.

The zip codes around us are:

• 98101, Seattle

• 98102, Seattle

• 98103, Seattle

• 98122, Seattle

People who are living in those zip codes come to shopping in downtown area a lot, which make

Retail Park in Seattle downtown area became a most popular place for shopping. It will become our

business’s benefit just because our location.

B. Market size and growth data:

Seattle has the second largest population of cities within King County, which is Washington State’s

most populous county. King County is also the twelfth most populous county in the United States.

From a research off the internet, according to bestplace.com, in 2007 Seattle (zip 98121), the

downtown Seattle, WA, has a population of 586,200 people.

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http://www.seattlepi.com/local/321480_population28.html

From the website:

“The city grew by 1.3 percent between April 1, 2006, and April 1, 2007, putting the new total at

586,200, according to data the state Office of Financial Management released Wednesday. The

growth rate was up from 1 percent the previous year; the rate was the highest of any year in state

records since 1968. The closest year was 1992, when the rate was 1.26 percent.11

Meanwhile, in U.S. Census Bureau population numbers released Thursday for July 1, 2005, Seattle

moved past Milwaukee and Washington, D.C., to make it the nation's 23rd largest city. The Census

estimate for Seattle of 582,454 people was just 8,309 people behind Boston. ”

The population of Seattle is still growing from 1980’s until now because Seattle has a strong economy.

It keep changing or developing the new business. The city's growth rate has averaged 4.1 percent

from 2000 to 2007. At beginning of 1980 the population in Seattle was increasing very fast until now.

Before, 1980 Seattle was developing well so not many foreign people would like to immigrate.

However, after 1980 as Seattle developing as well more people are immigrating into Seattle

Washington. As more people come in the economic in Seattle will grow bigger and better.

11 http://www.seattlepi.com/local/321480_population28.html

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SWOT ANALYSIS

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Establishing a new Aritzia shop in Seattle Downtown

Aritzia is a young women clothing store. We are selling high quality fashionable clothing. We

want to expend a new store in Seattle downtown to explore our new business. We will be located on

the downtown 4th AVE. which has many people pass by. The main reason Aritzia want to expend a

new shop there because

Strengths

Competitor- free people They have been

located in the Seattle downtown area for

more than 5 years. They are stable enough.

'Free People' is a women’s fashion label

under the URBN, Inc. The retail presence

counts over 60 boutiques within the United

States. It’s a well-known clothing brand .

They come up with new styles every 3

weeks. There is a wide variety of products

including thousands of looks per season.

They organize lots of sales each season to

get rid of out-of-fashion clothing.

A well-developed website.12

Aritzia

Seattle downtown is a well-known tourist

center. There are over 2.3 millions tourists

coming to Seattle Downtown every year.

Thus it’s a wonderful opportunity to build a

business reputation on opening the Aritzia

shop in Seattle downtown. 13

Weaknesses

They are situated in the Seattle downtown's

1th Ave. while people usually shop at the 3th

Ave and 4th Ave.

Their customer target market is rather

limited since the most of their products are

designed for younger generation.

Weak promoting activity. 'Free people' does

not advertise a lot.

The garments' quality does not match with

the price.15

Aritzia

• The prices are rather high for a young

audience.

• Being a Canadian brand we are less

known than our US competitors.

• Weak promotion activity.

• Along with opening new stores we are

likely to face some financial instability.

• We have only one shop in Seattle

Bellevue area, moreover, it’s less known than

12 http://www.freepeople.com/?cm_mmc=Adlucent-Google-_-[Brand]_General_-_Exact-_-Brand_-

_Google-_-free%20people&kwid=87054e218e634db39a546b8299bd471a 13

"Visitor Statistics." Seattle: Facts And Figures. N.p., n.d. Web. 12 Sept. 2012. <http://www.visitseattle.org/About-Us/Facts-And-Figures.aspx>.

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• Good customer service and personal

style consultants. Our clients are welcome to

make an appointment with the employees in

regards of styling the clothing we offer. It really

helps to increase sales.

• High quality garments.

• Aritzia launch fashion show stands out

for a great impulse in advertising our brand.14

those of our competitors.

Opportunities

Competitor-free people

Lot of competitors in that area.

Online shopping

World economy is going down and young

people can't afford spending too much for

clothing.

Aritzia

Strong potential for the further growth on

the US and overseas clothing brands market.

Develop new products and service.

New style and unique novelties from a

variety of designers.

Threats

Competitor- free people

Lot of competitors in that area.

World economy is going down and young

people can't afford spending too much for

clothing.

Aritizia

• Pricing 'wars' with competitors.

• The unemployment rate of 7.70% within the

Seattle area along with bad economic conditions

in the world. As the result, people tend to spend

less for expensive clothing.16

• A big number of competitors offering lower

prices.

15 http://www.oppapers.com/essays/Free-People-Marketing-Plan/803043

14 "ARITZIA LOVES." JOIN US FOR OUR SPRING/SUMMER 2011 FASHION SHOW. N.p., n.d. Web. 12 Sept.

2012. <http://aritzia.com/blog/2011/01/join-us-our-spring-summer-2011-fashion-show>. 16

"Market Intelligence." Seattle Unemployment Rate. N.p., n.d. Web. 12 Sept. 2012. <http://hiring.monster.com/hr/hr-best-practices/market-intelligence/labor-statistics-trends/seattle-washington-unemployment.aspx>

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Competitors

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Anthropologie

Strengths:

- A relatively new company, which implies that it has not been able to establish a strong brand

yet. Additionally, the company attempts to satisfy the consumer needs of women in home furnishing.

- Their target market include people in their 20s-40s. As their product range is varied the

company may attract more customers.17

- They are good at window merchandising, which can be helpful for their own store image.

Each Anthropologie store enlist artist teams to create innovative displays.

Weaknesses:

- It is difficult to manage numerous product lines, a large store space and numerous staff.

- A low quality customer service as it is difficult to keep the standard in big stores.

Opportunity:

- Moving their product into a new market sector; creating more new products such as men’s

and/or kid’s wear. It can attract more customers.

- To extend the business worldwide.

Threats:

- The global economy is currently in a recession

17 http://www.businesswire.com/news/home/20110602006420/en/Research-Markets-Anthropologie-

Boutique-Retail-High-Street

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J.Crew

Strengths:

- J.Crew is venturing into new specially shops for men and women attracting a larger audience.

- J. Crew store has been located in the Seattle Downtown since November 1994.18

- It’s a well- known company. The company has around 13000 employees at 320+ stores

working to make the brand better.

- There is the US First Lady among their loyalists.19

- Each year the company issues the J.Crew catalog, which is distributed in more than 80

million copies proving their enormous international presence.

- A popular American denim label Madewell, which was introduced by the company in 2006,

is currently appreciated a lot.

Weaknesses:

- Over-expansion in Seattle can make some people shop in another area.

- They are still losing in sales in comparison to some of the competitors.

- Lack of new-style products.

Opportunities:

- J.Crew is venturing into new specialty shops for men, women and kids, which should make

their sales high.

- Global expansion into newer markets.

Threats:

18 http://askville.amazon.com/business-strategy-jcrew-utilize-

profitable/AnswerViewer.do?requestId=11127814 19

http://askville.amazon.com/business-strategy-jcrew-utilize-profitable/AnswerViewer.do?requestId=11127814

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- Rapidly changing fashion trends.

- Rising production costs can put a dent in the profits of the brand

- Heavy and increasing competition.

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Gantt Chart

&

Grand opening

Page 27

Aritiza Gantt Chart before grand opening

Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-12 Jun-13 Jul-13 Aug-13 Oct-13

Apply license

Contact vendor

Interior design

decide the drinks and food

Build out

Hire, train employees

Advertsing

Visual merchandising

Advance Promotion

build a platform

set up electronic ,systems

soft opening

Grand opening 110/20/1320/2013

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Grand opening

A.

The grand opening will significantly improve the representation of Aritzia’s store to the

customers; therefore, Aritza will be highly successful. Our company will invite the twenty six year old

American model and artist, Lindsay Lohan, as the chief guest. Lohan began her career at the age of

three, as a fashion mode.20 Our company chose her because she resembles a fashion icon for youth

and these matched youths with the ages of twenties. Lohan will put on or brand on grand opening

because our company believes that this will be influential because she is a celebrity. Aritzia will pass

the messages of invitation to the Local Arts, Seattle time and Seattle news. The media will have an

enormous impact on our fashion industry and this will make the business popular. The media will

have an opportunity to interview Lohan and the chief executive officer of Aritza. Our company will

record the video interview and post them online on social media sites like face book, you tube, the

company’s website and fashion blogs. On the day of the grand opening, we will provide free drinks

and food for all the guests.

Aritzia will also begin to advertise the occasion four months before the occasion commences.

Aritzia will post the advertisements and invitations to the companies and the residents of Seattle.

Aritzia will also post the posters on other Universities like Seattle pacific, Seattle University and the

University of Washington. This is because the target market for our brand is majorly women of

approximately twenty years and above.

Aritzia will also give a bonus to the first one hundred customers to purchase on grand

opening day. The first one hundred customers will receive fifty dollars and a one-year membership.

Other customers will also sign a free one-year member ship. Those customers with the membership

card will receive a ten percent off for annual purchase.

20"LohanLindsay ." Wikipedia. Wikimedia Foundation, 09 Oct. 2012. Web. 12 Sept.

2012. <http://en.wikipedia.org/wiki/Lindsay_Lohan>.

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B.

Nov 2012

Secure location in Seattle Downtown.

Apply for the Necessary business license at state, county and city

Dec 2012

Start to contact with vendor.

Contact with the designer of the interior.

Get the license for the store.

Jan 2013

Start to hire the salesperson.

Start the interior and exterior decoration

Start to plan the grand opening, set up for the dates.

Feb 2013

Decide what type of advertising.

Contact with Lindsay Lohan agency to make an appointment with her.

Contact with Seattle time newspaper, local art and Seattle news.

March 2013

Decide the food and drinks.

Check the order with vendor.

Print out the advertising, posters and invitation.

Start the training with salespeople.

April 2013

Continue with the training

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Advertise on Facebook, TV and blog.

May 2013

Send out and e-mail the invitation card to consumers.

Post the advertisements nearby the College and Universities.

Hire a caterer for grand opening.

Jun 2013

Decorate the store exterior with balloons and flowers for the grand opening.

Build a platform for the grand opening

July 2013

Rent the speaker, music and sound field for the grand opening.

Meet with the employees to schedule the working time.

Unpack the product from the order.

August 2013

Send out all the e-mail to the people in the community.

Clean up the store.

Sep 2013

Soft opening.

Make sure sending out all the invitations to the guests.

Final meet up with the employees.

Grand opening

The Agenda for NOV 20 2013 Grand opening day

8:30- testing and setting up the speaker, music and sound field, Preparation of drinks and food.

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9:00- Aritzia Chief executive officer, Lindsay Lohan, local media and the guests turn up for the event.

We will provide all the guests with the logo design for Aritzia for recognition.

10:00- Grand opening event begin. Event holder begins to introduce the guests and warm up for the

occasion. We will supply the guests with drinks and food.

10:30- Aritzia chief executive officer and Lindsay Lohan address the crowd.

11:00-Hanging and cutting of banners for celebrations.

11:15- The media will begin to interview the chief executive officer of Aritiza regarding the company

and Lohan.

12:00- The banners shall be cleaned. Foods and drinks shall also be put on the table.

1:00- The store will officially open. Customers will begin to enter the store.

20:00- The store will close and the clean up will begin.

21:00- There will be criticism of the event and employees of the company.

C.

Aritzia is a company that sells quality women’s apparel. We strive to supply the customers

with quality clothing. The image of our store resembles comfort, fashion and grace. Our company

also strives to supply the customers with comfortable and well fitting clothes. Our stores have

spectacular interior designs that offer the customers with a beautiful and fashionable area for

shopping. Since shopping requires a spacious area, we have enlarged the area to fit all the customers.

We will also include a mirror in the fitting room. During the grand opening, we will decorate the

store with colorful and beautiful balloons and play background music. We will restrict an entrance

number of customers to forty-five for every thirty minutes.

Page 32

Bibliography

Jenish, D'Arcy. "Canadian Retail Institute." Canadian Retail Institute. N.p., n.d. Web. 12 Sept. 2012.

<http://www.retaileducation.ca/index.php?option=com_content>

"Lindsay Lohan." Wikipedia. Wikimedia Foundation, 09 Oct. 2012. Web. 12 Sept. 2012.

<http://en.wikipedia.org/wiki/Lindsay_Lohan>.

"Visitor Statistics." Seattle: Facts And Figures. N.p., n.d. Web. 12 Sept. 2012.

<http://www.visitseattle.org/About-Us/Facts-And-Figures.aspx>.

What Business Strategy Does Jcrew Utilize to Keep Its Business Profitable?" What Business Strategy

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