Final Major Project Proposal Group Tutorial

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Substantial Briefs

Alex Warren Architectural DesignFüd Gourmet DeliHannah Crowson Wedding PlannerJung Myers - Briggs: Typology Shrewsbury Flower Show 2013Laura Ashley S/S 2013 Home Interiors Collection

Additional Briefs

Ross Neil Video EditorGeek Table CollectivePaul Danks Property Development & RentalJessie Leong Photography Website

Branding & Client CollaborationConceptual & Innovative SolutionsMinimalist DesignPrint

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Alex Warren Architectural Design

Develop a range of print & digital collateral to promoteand professionalise the brand identity of Leeds Metropolitan University MA Architecture Student,Alex Warren, which reflects his conceptually- driven designpractice and portfolio.

Brand Design for Stack Architects | The ConsultImage Source | www.theconsult.com

Brand Design for O Architecture | HeydaysImage Source | www.heydays.no

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Füd Gourmet Deli

Develop a range of print and digital collateral, with a focusof packaging materials, for the hypothetical gourmet deli,‘Füd’, with a target consumer of inner- city, young, working professionals.

Brand & Packaging Design for The Kitchen | PralineImage Source | www.designbypraline.com

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Hannah Crowson Wedding Planner

Develop a range of print and digital collateral, to helppromote the independent, freelance start- up business of weddding planner, Hannah Crowson, developing and establishing a professional and contemporary brand identity.

Print Collateral for N&P Wedding Invitation | LSDKImage Source | www.behance.net/lsdk

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Jung Myers - Briggs: Typology

Develop a printed publication(s) which explores theconcepts, theories and sociology behind the Jung Myers-Briggs typology personality test, creating a guide to self- awareness of sociological behaviours throughpersonal psychoanalysis.

A Drop in the Ocean Editorial Brochure | Jonathan FinchImage Source | www.behance.net/jonathanfinch

Return to the Postcolony Editorial Publication | Roos GortworstImage Source | www.behance.net/roos_g

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Shrewsbury Flower Show 2013

Develop a range of print and digital collateral for the proposed rebrand of the 2013 Shrewsbury Flower Show, annually held in the medieval town in the county of Shropshire to expand to a more varied, and contemporarytourist and visitor audience.

Print Collateral & Beanding for Emporium Pies | Foundry CollectiveImage Source | www.foundrycollective.com

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Laura Ashley S/S 2013 Home Interiors Collection

Develop a range of printed textiles and home interiorproducts to be promoted and branded as the hypotheticalS/S 2013 Home Interiors Collection, working collaborativelywith Stephanie Lawson.

Laura Ashley Bedroom Composition | Laurey AshleyImage Source | www.messagenote.com

Laura Ashley Bedroom Composition | Laurey AshleyImage Source | www.www.designdazzle.com

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Ross Neil Video Editor

Develop a brand logo for freelance video editor,Ross Neil with a clean, minimalistic approach that reflectshis own work and existing design portfolio.

ROSS NEILVIDEO EDITOR

Ross Neil Video Editor Logo Concept | Sophie WilsonImage Source | Personal Archives

ROSS NE I LV I D E OED I T O R

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Geek Table Collective

Working collaboratively with the BA (Hons) Graphic Design Leeds College of Art ‘Geek Table’, brand and promote the Geek Table Collective through a designportfolio and an exhibition of work of both the collectiveand past alumni of the Graphic Design degree.

Passport Brand Identity | PassportImage Source | www.passport-db.com

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Paul Danks PropertyDevelopment & Rental

Develop a range of hypothetical brand stationary anddigital collateral for Shropshire- based Property Developer/Rental Landlord, Paul Danks which visuallycommunicates his personalised and friendly manner.

PAUL DANKSProperty Development & Rental

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+44 (0) 7123 456 [email protected]

Paul Danks Property Development & Rentals Logo Conept | Sophie WilsonImage Source | Personal Archives

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So-phie Wil-sonFinal Major Project | OUGD303 DP | OUGD303 DC

Jessie Leong Photography Website

Continue to, and finalise the brand development forthe Jessie Leong Photography brand deliverables withthe addition of a unique and high- impact, visual, website.

Web & Existing Print Proposals for Jessie Leong Photography | Sophie WilsonImage Source | Personal Archives