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HISTORY
Lipton Tea is a British teacompany, founded and named
after its original owner, Sir
Thomas Johnson Lipton.Lipton tea began in 1870 and
is currently one of the biggest
tea distributors in the world.
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CUSTOMER PROFILE
Number of people familiar withtea around the world: 95%
1649 cups of Lipton Tea areenjoyed every second
8245 cups of Lipton Tea areenjoyed every time you blink
1252 cups of Lipton Tea aredrunk every time your heart beats
52 billion cups of Lipton Tea aredrunk each year
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Popularity of Lipton teaLipton tea bags are widelyused by elite class andofficial people.
According to a survey,
which was done recently,84% of the Elite class andHigh Middle class prefer Lipton over Tapal, whereas 95% of the Middle andLower Middle class prefer Tapal over Lipton.
Lipton tea is now one of the largest tea traders inthe world. It is currentlyowned by the Unilever Company.
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Only Lipton yellow label picks the finest quality young leaf that
are naturally high in Thiamine. 3 to 4 cups of delicious Lipton
yellow label a day, stimulate brain waves, which are
associated with calm and clear mind, so that you see things
clearly.
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WAYS TO POSITIONING
Advertisement team of Lipton
consistently improving their
brand image through:Ads
Billboards
Electronic media
Print media
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CONT…
Lipton is gaining advantage with
respect to its competitor through:
Innovation of tea bagsVarity in flavors
Different sizes
Attractive packingStrong taste
Best color
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Why Should I Buy
Lipton? ~All The
Goodness Of Tea ~
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ANY QUESTION OR
ANY DOUBT
YOU WELCOME
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