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Internship Review at Phase 1 By Ankit
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Final Internship Review

Mar 20, 2017

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Marketing

ankit Kumar
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Page 1: Final Internship Review

Internship Review at Phase 1

By Ankit

Page 2: Final Internship Review

Contents1. Internship2. Phase 13. Project 14. Project 25. Project 36. Project 47. Project 58. Project 69. Project 710.Project 811.Project 912.Acknowledgement

Page 3: Final Internship Review

Internship

The purpose of my doing this internship was to productively use my spare time during my college holidays.

This has given me an insight into how a corporate works, the opportunity to mingle with people, be part of a creative team, do the task assigned to me judiciously, see the kind of work done by Phase 1 on the field etc.

It will also be a good tool for me in the future when I will be aspiring to do higher education, or when I apply for a good job.

Page 4: Final Internship Review

Phase 1Phase 1 comprises of a dynamic team of people. The events are widely encompassing and provide a huge canvas for growth, learning and creativity. Even though the Company is split into teams, all the teams work together to make one good event.

Page 5: Final Internship Review

Project 1Angkor Wat

Angkor Wat is a music festival which is going to be held at Cambodia behind the Angkor Wat temple. It is one of the biggest events which is going to be held by Phase 1. It is going to be an International Music Festival where people from all around the world would come.

Page 6: Final Internship Review

The work that was assigned to me was to do research on all the Music Festival websites and get the attractions from each website such as the countdowns to the festivals, theme to the websites, etc. All the data had to be put into a power point presentation and to highlight all the attractions on all the website screenshots.

Scope of Work

Page 7: Final Internship Review

By this project I learnt how to use the Application - Powerpoint and that before doing a big event a lot of research and preparations have to be made and we must understand what the world wants and we must find all the provisions to give them.

And a lot of time, effort and patience is needed to put up a Great and Successful event.

Learning

Page 8: Final Internship Review
Page 9: Final Internship Review

Project 2Fastrack

The Fastrack Event was supposed to be held for their sales promotions. They were targetting colleges as their brand is meant for the youth. The plan was to have a dance event or a fashion show which would attract the college crowd and drive them into going into the store for registration and to promote the brand by playing the show on television. But unfortunately the Event couldn’t take place.

Page 10: Final Internship Review

For this event I was a part of a Brain Storming where I had to put in my Ideas for how to go on with the event. I had to put in all my Ideas into a word document from what I have seen at the previous college events. I also had to give picture ideas where I had to get High Resolution images to insert into the PowerPoint presentation to submit to the client.

Scope of Work

Page 11: Final Internship Review

Ideas can be thought of at a Brain storming much faster than when you think of ideas yourself, because we have more people, more thoughts and plenty of key words are brought up where ideas could be related to and we have people to tell us the possibility of the idea being brought to life.

The most important thing at client servicing is to make the power point presentation most attractive to convince the client and get the contract.

Learning

Page 12: Final Internship Review
Page 13: Final Internship Review

Project 3Axis Cades

AXISCADES is one of India’s leading technology solutions provider, catering to the futuristic needs of Aerospace, Defense, Heavy Engineering, Automotive and Industrial Production sectors.

This Event was a merger event where the two companies Axis and Cades merged to form AXISCADES.

This event was a party for all the employees of Axis and to let them know formally about the merge.

Page 14: Final Internship Review

At Axis Cades I was asked to get music for the presentation and was helping the whole Phase 1 team with their work and help Riaz Basha the Master of Ceremonies with his cue cards.

I was also asked to change the image on the screen to the new logo from the old logos of the two companies.

Scope of Work

Page 15: Final Internship Review

Learning

Since this was the first onsite event that I was apart of I learnt about the effort and the coordination that takes place at an event. The way the Master of Ceremonies was briefed was interesting.

The amount of effort in the coordination between the people at the console to the people backstage is immense.

Page 16: Final Internship Review

TO

Page 17: Final Internship Review

Project 4Karnataka Premier

LeagueKarnataka premier league is a League meant to be held in the month of August and this League is where all the Celebrities from Kannada Film Industry participate. The celebrities split into a set of teams and play against each other and create excitement for their fans. At this event everybody is invited to watch their fans.

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Scope Of WorkA Brain Storming was held where our team had to bring out ideas and I had to think of various Anthems that could be made for this event. I also had to do research of all the types of colleges and schools in and around hubli. High resolution images of various props that could be used for advertising KPL were also asked to be done by me.

Page 19: Final Internship Review

LearningAt this event plenty of Kannada Actors and Kannadigas are involved and I got to know about various Actors and how famous they are in the industry and how they got into the field of acting.

I got to know of various types of entertainment at a cricket match and got to know more about cricket.A

Page 20: Final Internship Review
Page 21: Final Internship Review

Project 5Unicel

UNICEL Technologies provides Integrated Cloud Communications Solutions across SMS, Voice, USSD, and Email.

Unicel provides a complete range of communications services through APIs that customers can directly integrate into their applications.

Page 22: Final Internship Review

Scope Of Work

The work assigned to me was to help the production team and to coordinate with the people at the console and the people backstage.I was also asked to be helpful to the master of ceremony. And to make sure that he gets all the provisions he needs for his speech and to make sure all the changes in the speech are given to him on time.I was asked to give the prize in order to the person on stage.

Page 23: Final Internship Review

LearningI learnt that a lot of coordination must be there between the mc and the people backstage and the setup must be perfect because we must preplan even the smallest of thing like if the green room is close to the stage and if we have enough mics for all the people.

Page 24: Final Internship Review
Page 25: Final Internship Review

Project 6AKKA

AKKA(Association of Kannada Kootas of America ) is a non-profit, Educational, Linguistic and Cultural Organization; incorporated under Non Profit Corporation act of the State of Florida, to integrate, coordinate, network and unite the activities of all Kannadigas and Kannada Kootas for promotion and preservation of Kannada language and culture in North America. AKKA’s constituent units include executive committee, Board of Trustees and Board of Directors from all the regions of U.S.A. and Canada.

Page 26: Final Internship Review

Scope Of Work

For the upcoming Akka event the people from the Kannada industry must be taken to attractive places in and around San Jose and to famous eat outs there. The work that was assigned to me was to research on the famous Restaurants and famous locations in San Jose and in San Francisco. I also had to get High resolution images of various celebrities and their details.

Page 27: Final Internship Review

LearningGot a lot of information about the various actors in the Kannada film industry and their various events in the past.Found out a lot of attractive restaurants and attractive places for tourists in and around San Jose.

Page 28: Final Internship Review

Winchester Mystery House

Page 29: Final Internship Review

Project 7Aloft Bookers Party

A bookers party is held before the launch of any hotel. The Aloft bookers party had invitees from the corporate sector who would be their immediate ROI (Return on Investment).

Since the party was held on the same day as the semi finals of the IPL 2014, the theme of the party was IPL where we screened the match live for the guests and concducted a quiz called Booze and Brains to engage the guests throughout. We had other little interactive elements chalked out for the event which would keep the guests engaged.

Page 30: Final Internship Review

Scope Of WorkAt the Aloft Bookers Party I was of help to the operations team and I had to make sure that the gift bags were filled with the chocolates and the shot glasses.

When the event started a game was played where each person had to vote for their favourite cricket players and the tabulation of scores of each player in the live cricket match had to be done by me.

Page 31: Final Internship Review

LearningAt this event I got to know the various types of lights and how a presentation could be done with laser lights.

I also learnt that before an event the positioning of lights have to be done and they have to be in coordination.

At the setup of the event a huge stage with an LCD screen had to be put up and separate small stages near the screen for the cheer girls who were cheering for the two different teams who were playing on that day.

Page 32: Final Internship Review
Page 33: Final Internship Review

Project 8 Angkor Wat

Angkor Wat is a music festival which is going to be held at Cambodia behind the Angkor Wat temple. It is one of the biggest events which is going to be held by Phase 1. It is going to be an International Music Festival where people from all around the world would come.

Page 34: Final Internship Review

Scope Of Work

I was a part of a meeting and we spoke about the advertising part of the project and since it is happening in 12 different countries I had to list down all the countries and its cities and various platforms of advertising and all this data was put up on an excel sheet.

I was also asked to put up website screen shots of the websites which advertise and their different types of advertising.

Page 35: Final Internship Review

LearningI became proficient in the use of excel. I also learnt about various cities and their various modes of advertising and their popular networking websites as well as newspapers. I learnt that there are various types of advertising and that before any big event takes place a lot of effort has to be made in the background research.

Page 36: Final Internship Review
Page 37: Final Internship Review

Project 9Aloft Hotel Launch

The Aloft Hotel Launch was the event held after the Aloft Bookers Party.This event was held where the guest were their potential customers and their partners.This event had plenty of entertainment for all their guests including dancers and a live music band.

Page 38: Final Internship Review

Scope Of WorkAt the Aloft hotel Launch the work assigned to me was to make sure that the dancers were there on time and to make sure that nothing goes wrong. I was also asked to make sure that valet was going on fine without any delays.I was also of help to the operations team for the setup.

Page 39: Final Internship Review

LearningWhat I learnt at this event was of the different kinds of music and the fusions of different types of music.

The different types of camera angles to make sure every part of the event was recorded from different angles and how a laser presentation could be done.

I also got to know of various bartenders as there was a flaming bartender doing various tricks at the evnt to entertain the crowd.

Page 40: Final Internship Review
Page 41: Final Internship Review

AcknowledgementI would like to thank Oum Pradutt for giving me this opportunity to gain an insight into the events world. I would also thank Rahman for all his support and care. Additionally I would like to thank Dipika and Maryam for including me and teaching me the various components of an event patiently.