Final Draw - 4 December 2009

Organogram

Scope of work covered:• MEDIA MANAGEMENT

• SUPPLIER MANAGEMENT

• LOGISTICS

• DISASTER RISK ASSESSMENT and MANAGEMENT

• ACCREDITATION ATTACHED TO VIP and VVIP PROTOCOL

• TRANSPORT PLAN

• SIGNAGE

• EFFECTIVE COMMUNICATION BETWEEN ALL ROLE PLAYERS

• AFFECTED BUSINESS LIAISON

• EVENT DAY EXECUTION AND LIAISON

• CRISIS MANAGEMENT

• SPONSOR LIAISON AND MANAGEMENT

• SUPPLIER CHAIN MANAGEMENT

• RECORD KEEPING

• BUDGET and CASHFLOW MANAGEMENT

• SECURITY

• CREATIVE PLANNING AND IMPLEMENTATION

• SEAMLESS OVERALL PRODUCTION

• POST PRODUCTION

• MANAGING CITY SERVICES

• INNOVATION

CONCEPT & challenge

• Unlike other events, Fifa had pre-confirmed a number of suppliers

• This meant that communication was crucial in securing seamless execution and a successful event

• We added to Long Str’s eccentric colourfulness, making it even more festive and carnival – in essence a trailer for 2010

• Businesses were encouraged to adopt the themes of various soccer-playing nations and decor their venues accordingly

• Revellers were handed small SA flags as they entered

• Buskers of all shapes and sizes to roamed the street

• The stage programme included stage effects, dancers,

local cultural performers; big-name national

performers, colourful sponsor contributions and

lasers

• Secured by unprecedented security

CONCEPT cont

• Participation of Miss World contestants

• Stage with massive screen at top of Long Street

• VIP hospitality area inside St Martini Church grounds

• Media hospitality area on pavement and in Orphan Lane

• “Golden Circle” for our guests

• Two smaller screens at Pepper Street

• Strict access control – Mag&Bag chutes

• Fencing patrol and management

• Integrated security – SAPS, private,

CCID, Volunteers

• Emergency/Medical response on standby

• Micro-management through-out

• Live TV production for screens

SITE MAP

STAGE AREA

STAGE

STAGE (Branding)

Towers / Screens (Branding)

STAGE Main Acts: Overview

• 12:00 – 13:20: Cultural Performers

• 13:30: Alister Isobel & Band

• 13.55: Alister Isobel sings Welcome to Cape Town, joined by Zakumi

To welcome FIFA Representative’s for Launch of Fan Fest.

• 14:00: Fan Fest Launch (with on-stage photo opportunities)

• 14:20– 16:15: Cultural performers (4 acts to perform for approximately 20 minutes each, along with MC interaction).

• 16:20: Fancy Galada

• 16:45: TBC

• 17:02: Flat Stanley

• 17:35: TKZee

• -- K’Naan

• 19:00: Live Draw

• 20:45: “Africa Unite” Segment (song produced by

Cedric Samson)

• 20:52: Freshly Ground

• 21:50: Casette

• 22:45: Jimmy Dludlu

• Approx 24:00: Wind down to END

Carnival characters to include large puppets, silt-walkers and

fire-dancers.

Second-by-second Stage & Screen Production

CONCEPT / cont…

Cont /…

Event within the event:FIFA FanFest Launch

• Presenter: Christopher Bongo

• FIFA & LOC Representation: FIFA President and LOC CEO

• Host City Representation: Mayors

• IFFF Cities representation: Mayors and High Dignitaries

• Zakumi

• 13:40- 13:55: - Guests arrive: Coffee, tea and cool drinks in VIP area.

• 13:55: - Roll call for people to walk towards the stage / Presenter to announce the beginning of the FIFA Fan Fest showcase event and usher guests

into stage.

• 13:55: - Allister Isobel performs “Welcome to Cape Town

• 14:00– 3min: - Presenter - Welcomes guests to the FIFA Fan Fest Showcase event

FIFA FANFEST LAUNCH PROGRAMME

• 14:45: - PROGRAMME ENDS

• 14:50: - Q&A Session with Sepp Blatter

Everything planned to the finest detail

• VIP Hospitality – catering, decor, AV, innovations, etc

• Backstage Hospitality – artists management, catering, trouble-shooting, etc

• Media Hospitality – accreditation, ablutions, crowd access, technology, etc

• Event-week lighting

• Security and crisis management

• Fencing

• Waste removal

• Public ablutions

• Shuttle Service

• Lost & Found facility

• Signage and volunteer deployment

• Business as usual – deliveries and participation for businesses

• A plan for outside liquor sales

• Residents – access control and information flow

• Thoroughfare/parking/public communications:

ROAD CLOSURES

Public Parking – Grand Parade

PUBLIC PARKING PLAN

The plan includes:

relocating regular parkers to alternatives

creating no-stopping zones before

intelligent fencing making garages accessible

a central deliveries zones

a shuttle service for our guests

managed public parking

BROADCAST STRUCTURE

We designed a complex web of broadcasting and crossings between Long Street and the CTICC...

Cam 1

Balcony

Cam 2

Scaffold

Cam 3

Stage

Cam 4

DCAM

Sat Uplink

CTICC

Final Draw

Sat Downlink

OB 5JFan Fest

Long Street

F-o-HBalcony

2 x video monitorsComms unit

Roving Reporter

Radio Mic / IFB

Analogue videoTransmissionSupply Monitor

Analogue videoPreviewSupply Monitor

Audio MultiwayTx out PA inComms

2 x ISDN linesComms to CTICCIFB for presenters

Hellasat

W3A

Big ScreensAnalogue video available at

1. Back of OB Unit

2. F-o-H

OR

3. SDI video at back of OB Unit

Cabling is the responsibility of the

suppliers and not SABC

So How did it go...?

• The most obvious measures of success are:

3)Public enjoyment

4)Continues stage flow

5)Incident-free (mostly)

6)Positive media coverage...

So How did it go...?

Press Article Summary

Press Article Summary

Press Article Summary

Press Article Summary

Press Article Summary

Press Article Summary

Press Article Summary

But the REAL measure:

• What did the businesses and residents of Long Str think...!?

• We conducted an extensive survey after the event to gauge the opinions of most of those affected:

• Reference Word Doc:-

But you really know you’ve done a good job when...

• at the end of the night,

your boss lets his

few, grey hairs down!

Thank you for your time…