Final Dishaz Case

8/8/2019 Final Dishaz Case

1/15

Abhishek Srivastava

Anisha BihaniGiridhar Maroo

Navin Kiradoo

Nikita Ramgarhia

Prachi Agrawal

Rohan Giri


2/15

The BackdropTHE SCENARIO SO FAR.

Ms. Disha has completed her MBA and is a fewsteps away from getting herself a great job.

She lives near Kolkata Airport, and has aninterview call at StephenHouse, Dalhousie,which is 15 kms away.

She needs to report at 10 AM for the interview,however, the challenge is that she cannot leaveher residence before 8 AM due to some socialconstraints.

She has a limited budget and there is no direct

bus connection to cover the distance.


3/15

GOAL

To get a PLUM offer in adesirable company.

To settle down professionally,socially and personally.

To live a happy and contended

life.


4/15

Objectivesa) To attend the interview on time (before 10

AM).

b) To reach the location in spic and spancondition.

c) To manage her travel expenses (to and

fro).d) To have enough time on her hands, to be

mentally ready before the interview.


5/15

S.W.O.T Analysis

Strengths

*Absolutelyconfident aboutgetting the job.

* Fresh MBAGraduate,conversant in

dealing with adversesituations, hasproblem solvingability.

Weaknesses

*She is not familiarregarding the modesof transport.

*She cannot leaveher residence before8.00 A.M.

*No direct busconnection.

Opportunities

*Fair chances ofgetting the job.

Threats

*Traffic Jam.

*Severe weatherconditions.


6/15

Constraintsy To reach the interview venue within 10 A.M. in a spic

and span condition.

y She has just two hours in her hands as she cannot leaveher residence before 8 A.M., due to her family reasons.

y She has a limited budget of Rupees 50 only.

y Cannot borrow money from anyone else.

y Lack of knowledge regarding the modes of transport.y Cannot take a lift from anyone except from her would

be in laws.


7/15

Cost Benefit Analysis (CBA)SerialNo.

Few ProbableAlternatives

Costs(-) Benefits(+) TotalTimetaken

Cost Incurred(In Rupees)

FinalDecision

1 Airport Bus Stand GirishPark Bus To DalhousieStephen House

* More time consuming.*She will not be in a spicand span condition.*Not very comfortable.

*Very cost effective 10 + 10 + 45+35 =1HOUR45 MINS

10 + 6 = 16/- Rejected

2 Airport to Ultadanga(auto) Sovabazaar (auto) BBD Bag Bus StephenHouse

* To much of a hassle.* Cleanliness cannot bemaintained.* More energy and timeconsuming.

*Cost effective 10 + 10 + 20+20 + 40 = 1HOUR 40MINS

15 + 7 + 7 = 29/- Rejected

3 Airport to Belgachia (BUS)

Belgachia To Central(METRO) Walk toStephen House

*Not very comfortable.

* More energyconsuming.*Not a feasible option

when it comes tocleanliness.

*Very cost

effective* Will reach beforetime.

10 + 10 + 30 +

15 + 15 = 1HOUR 20MINS

10 + 6 = 16/- Rejected

4 Lift from fiance * Would need to thinkabout her comfort zone

with the In-laws, in the

near future.

* Purposeachieved.

Less than anhour

FREE Rejected


8/15

5 Airport To Belgachia(BUS) Belgachia ToStephen House(B.B.D.Bag BUS)

* Changing two longroute buses isdiscouraging andcumbersome.* Too much timeconsuming.*Not very hygienic.

*Very cost effective. 10 + 10 + 30+60 = 1 HOUR50 MINUTES

6+ 10 = 16 Rejected

6 Airport To Ultadanga(BUS) Ultadanga ToBBD BAG (Tram)

* Monotonous journey.* May not reach beforetime.

*Very cost effective.* Comfortable

journey.

10 + 10 + 20+ 75 = 1HOUR 55MINUTES

6 + 6 = 12 Rejected

7 Airport Bus Stand toCentral Central ToStephen House(WALK)

*Not very comfortable,does not qualify forhygiene either.* Cleanliness is also notmaintained.

* Extremely costefficient.

10 + 10 + 60 +10 = 1 HOUR30 MINS

8 or 9 Rejected

Serial

No.



CostIncurred

(InRupees)

FinalDecision


9/15

8 Volvo To Pagiapatti Pagiapatti To StephenHouse (WALK)

*Very Expensive option.*Not very time efficient.

*Very comfortable.* Hygienemaintained.

10 + 10 + 60 +20 = 1 HOUR40 MINS

40 Rejected

9 Airport (SHUTTLE) Central Metro

Walking

* Will have to wait till theshuttle fills.* Do not have propershuttle stand.

*Not very cost effective.

*Will be in a spic andspan condition.*Will reach beforetime.

10 + 10 + 50 +10 = 1 HOUR20 MINS.

25 Rejected

SerialNo.



CostIncurred(InRupees)

FinalDecision

10 AirportAuto Stand Dumdum Metro Central Metro

Walking

* Energy consuming.* May not be in a spic andspan condition.* Hygiene can be aconcern.

* Will reach muchbefore time.* Cost Effective.

10 + 10 + 15 +20 + 10 = 1HOUR 5MINS.

10 + 6 = 16 Rejected

11 AirportAuto Stand Dumdum Metro Central Metro Stephen Court (Taxi)

*Not very cost effective. * Will reach muchbefore time.* Will be in a spicand span condition.* Hygiene conditionsmet.*Very comfortable.

10 + 10 + 15 +20 + 5 = 1HOUR.

10 + 6 + 22= 38

Accepted


10/15

0

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ALTERNATIVES

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GRAPHICAL REPRESENTATION


11/15

0

5

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1 2 3 4 5 6 7 8 9 10 11

16

29

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ALTERNATI ES

GRAPHICAL REPRESENTATION


12/15

OPTIMAL DECISION

FromAirport Auto Stand Dumdum Metro Station toCentral Metro Station Stephen House (Taxi)


13/15

OPTIMAL DECISION

Home

Airportauto stand

DumdumMetro

CentralMetro

StephenHouse

15 Mins.

Rs. 0

20 Mins.

10 Mins.

DISHAS

JOURNEY

Rs. 10

Rs. 6

Rs.22

10 Mins.


14/15

PLAN FOR IMPLEMENTATION

She will start at 8 A.M.

Reach the auto stand by 8.10 A.M.

She hops into an auto which would take about 15 minutes toreach Dum Dum Metro station.

Purchases ticket for Central Metro station.

Board the train at 8.32 AM, which will get her to Central MetroStation by 8.45 AM.

She will then take a cab towards Stephen House which will take

about 10 minutes. To cut the long story short, though in this opinion there is a

slightly higher expenditure compared to other alternatives Ms.Disha will be fully prepared (both physically and mentally) and

would reach the destination one hour before, at about 9 am.


15/15

Thank you

Final Dishaz Case

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