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BOM BAY DYEI NG AND M ANUFACTURI NG COM PANY
LIMITED
A.DIVYAII MBA A
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Logo and Tagline of Bombay Dyeing
Tagline: Inspiring Stylish Home
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Introduction Bombay Dyeing & M anufactur ing CompanyLimited is the flagship company of the WadiaGroup. It is a public limited company.
Its Head Office is in Manchester of India.(Mumbai).
Established by Nowrosjee Wadia in 1879 as asmall operation of Indian spun cotton yarn dipdyed by hand in three colours turkey red,green and orange.
Manufacturing facility: The textile processingunit at Ranjangaon in Punedistrict(Maharashtra, India).
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Introduction
White Horse Real Estate Company Pvt. Ltd.
Operates as a Real estate development company. It wasincorporated in 2008 and is based in India. DuringJanuary 12 2009, Bombay dyeing had acquired 10,000shares of Rs 10 each of White Horse Real Estate
Company at face value and consequently White HorseReal Estate Company had become a 100% subsidiary ofthe company .
2/6/2014
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Business Activities
2/6/2014
TEXTILE:
Cotton suitings, Polyster cotton suitings,Shoe lining and duck fabrics, Satinfurnishings, Yarn dyed fabrics, towels,table tops and napkins, satin bed sets.
CHEMICAL:
Dimethyl Terephthalate(DMT). Capacity to manufacture 165000 tonnes
per annum.
DMT is raw material for manufacturing polyester fibre, film, filament & yarn andengineering plastics.
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Nusli Wadia,Chairman
Nusli Wadia
Chairman
Jeh Wadia
Managing Director
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Bombay Dyeing & Manufacturing Company Limited
Vision Mission
The vision is to createan enterprise, whichcan stand the test oftime. Scale newfronti ers of excellence.And constantlyreinvent itself to suitthe changing needs of
customers
To create, maximise and sustain
long-term shareholder value Achi eve Excellence and Provide to:Customers
Quality, Value and Services.Employees
Fulfilment and Development
Shareholders Returns and Growth
Business Associates Mutually Beneficial Relationship
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Board of Directors
2/6/2014
Chairman Nusli N Wadia
Director Keshub MahindraR A ShahS S KelkarS RagothamanA K HirjeeS M PaliaVinita Bali
Ness N Wadia
Joint MD & CFO Durgesh Mehta
Director Ishaat Hussain
Managing Director Jeh N Wadia
Company Secretary J C Bham
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Production
Production
WeavingandSpinning
Winding
Unit ofProduction
Daily Basis 3,00,000
Meters ofFabrics
ProductionRange
Fabrics Readymade
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Innovation for eternity Production process with international standards. The automations are Sulzer Projectile Machines, Sulzer
Airjet Machines, Auto Corner Winding Spindles.
New Design Approach: Homemakers are also involved to select designs, through
Annual Consumer Research. Collaborated with well known designers- SabhyasachiMukherjee, Wendell Rodricks.
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Product Ranges
The Product offering ranges from :Stylish bed linensTowelsHome Furnishings
School uniformsSuiting & Shirting
Vivaldi Shirts:Price. Rs. 749.
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Product ranges in bed linensAround the world:
Inspired by iconic architectural monument and the seven wonder.
It is treated with a special Perma white with Super MetallicFinish .It helps maintain the whiteness intact after wash and the super
shine metallic finish makes the fabric soft, supple& lustrous. Price :
Rs. 2,199.OO La La:
This bed linen has been specially infused with a Health andGlow finish containing Vitamin A, C,& E. The A,C, E Vitamin
micro capsules are infused in the fabric using Nano technology.Price: Rs.1,599.
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Glow :
Have some fun when the lights go off. Presenting the glow in thedark bed linen collection, with a Unique Relax Finish.
Price:Rs. 1,439.
Citronella: Say good-bye to mosquito bites with the mosquito repellant bed
sheets. These 100% cotton bed sheets reduce the no. of mosquito
landing. Price: Rs. 1049.
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Jungle Safari :Celebrate the spirit of travel and adventure in the wild.This bed
linen has been specially treated with a special soft finish .
Price:Rs.1,899.Small Wonders:
These special 100% cotton bed sheets have been designed for thelittle once & have been treated with anti bacterial finish. This
prevents the growth and proliferation of bacteria. Price: Rs.1,125.Little Ones :
This beautiful and safe linen set specially designed for babies ismade from 100% cotton .Price: Rs.1,125.
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Products of Bombay Dyeing:
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Zodiac towels of Bombay Dyeing:
Zodiac sign Bath towels: Its price range starts fromRs. 509
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Brand Ambassador : John Abraham
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Wings of Marketing
BombayDyeing
2000+Multi-Brand
store
600+Showroom
Exports to10+
Countries
OnlineMarket
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BrandBuilding
Dual
RetailStrategy
Tap the
RuralMarket
Marketing Strategy
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Financial Position
2/6/2014
Particulars (Rs cr) Sep 2013 Sep2012
% change
Net Sales 505.98 504.27 0.34
Other Income 13.33 18.48 -27.87
Total Income 519.31 522.75 -0.66
Total Expenses 522.91 490.88 6.53
Operating Profit -3.6 31.87 -111.3
Net Profit -62.19 -27.74 -124.19
Equity Capital 41.31 41.31 -
Market Captilization(Rs Cr)
1,262
EPS(RS) 1.99
P/E Ratio(x) 30.70
Bool Value/Share(Rs) 22.57
P/B Ratio(x) 2.71
Face Value(Rs) 2
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Share Price
2/6/2014
BSE(500020) NSE(BOMDYEING)
As on Jan 24 Jan 24
Share Price 61.10 61.05
Open 63.50 63.25Previous close 63.65 63.65
Day High 63.50 63.40
Day Low 60.65 60.50
52 Week High 124.90(Jan 29, 2013) 124.90(Jan 29, 2013)
52 Week Low 37.25(Aug 07, 2013) 37.10(Aug 07, 2013)
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Monthly Share Prices
2/6/2014
Year High(Rs.) Low(Rs.) Close(Rs.) P/E High P/E Low P/E CloseMkt Cap.(Rs. inCr.)
Dec-13 79.90 64.35 75.95 22.97 17.47 20.75 1,568.37
Nov-13 75.30 64.50 71.05 21.56 16.90 19.41 1,467.18 Oct-13 71.30 49.25 68.75 20.14 13.28 18.78 1,419.69
Sep-13 55.85 43.90 49.15 15.89 11.90 13.43 1,014.95
Aug-13 51.40 37.25 45.20 14.63 9.29 12.35 933.38
Jul-13 68.75 44.45 47.10 19.67 11.46 12.87 972.62
Jun-13 74.50 52.20 59.30 21.69 13.69 16.20 1,224.55 May-13 89.70 73.30 73.95 24.92 19.85 20.20 1,527.07
Apr-13 95.80 82.40 85.90 27.39 22.16 23.47 1,773.84
Mar-13 103.30 80.55 87.50 29.04 20.26 23.91 1,806.88
Feb-13 121.50 90.75 91.85 45.01 32.08 32.87 1,896.70
Jan-13 139.85 115.00 119.50 50.71 39.06 42.76 2,467.68
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Bombay Dyeing Stock Price Chart(Rs)-1 Year
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Share Holding Pattern
2/6/2014
Description % of Share
Promoters 52.07
Individuals 17.59
Institutions 16.38
FII 9.29
Govt. 0
Others 4.67
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Awards & Recognition:The company has won the SRTEPC and TEXPROCIL Gold
Trophies for its outstanding export performance for poly cotton blended fabrics and made-ups for the year 1998-99.
Super brand 2006-2007 in recognition of its commitment toconstantly providing value to the customer.
Images Fashion Award 2006 as Best Brand in the Home FashionCategory.
Home and Lifestyle Retailer of the year 2005 award, instituted by ICICI bank Payment Solutions and KSA Technopak.
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Achieved Dr. R.J. Rathi Award for Environment pollutioncontrol for year2005 from Mahratta Chambers of Commerce,
Industries and Agriculture for the Outstanding Efforts.Bombay Dyeing has received ISO 9002-1994 certification
for Quality Management System .It has also received ISO 14001-1996, certification for
Environmental Management System .It has been honoured with BVQIs SAFETYCERT
certification for Occupational Health and SafetyManagement Safety(OHMS).
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CSR Activities
Trust / Foundation forCSR: Sir Ness Wadia Foundation(1969)
CSR Areas: 1. Community Welfare2. Education3. Employee Welfare4. Healthcare
CSR Activities of Bombay Dyeing
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COMPETITORS
Vardhman GroupAlok Industries LimitedRaymond LimitedArvind Mills Limited
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SWOT Analysis
Strength:1.Pricing Power2.Supply Chain3.Technology4.Customer Loyalty5.Brand Name
Weakness:
1.Not appealing to younger Generation2.Weak Management
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Contd..
Opportunities :1.Online Market2.Emerging Markets3.New Technology
Threats:1.Mature Markets
2.Intense Competition
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Future-Ready:
The Company plans to open up additional stores in malls andhigh streets in key metros, smaller towns and cities. It plans toincrease their showroom all over India
The company plans to enter the e-commerce space by launching
its e-tailing site to sell its bed and bath products soon. Though e-commerce sites as jabong.com, tradus.com and futurebazaar.comsell Bombay Dyeing bed and bath products, the company plannedto differentiate itself by selling current fashions in the bed and bath
section.
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Analysis of Bombay Dyeing &Manufacturing Company LimitedBombay Dyeing is running with negative financial
performance which shows the net loss of Rs. 62.19 Crore.It may be the cause of their ineffectiveness in their
marketing promotional strategies.Reason:
Even though the company brings the innovative products,it does not reach the customers due to the poor promotional
strategies.
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Suggestion to the Analysis
The company have to bring new innovative campaigns toattract the customers.
Also the cost of the product is also high. So they have toreduce the cost of the product to attract the middle class
people too.
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