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- 1. Presented to: Ms. A. Shanthi Presented by: Ashok Kumar Prateek Nigam BFTech VI 05/05/2014 Entrepreneurship Management Business Plan of Suveedha
- 2. Suveedha- House for the Underprivilidged Mission To give basic living conditions to children who otherwise cannot afford it and making them self-sustaining. 05/05/20142 Ashok and Prateek, BFTech VI
- 3. Research A major fund-raising programme on the cards - The Hindu.htm Apathy is Boring - Articles - Funding of NGOs.htm Greeting cards from NGOs still a hit,corporates chip in with bulk orders The Indian Express.htm ITC ties up with NGO to push card sales - Rediff.com Business.htm The Hindu Karnataka Bangalore News Cards for those who care.htm 05/05/20143 Ashok and Prateek, BFTech VI
- 4. Project Details Description An NGO for children In Lucknow, Uttar Pradesh Land area of 2000 sq. ft. Banking on the CSR needs of the corporate Products by children Money generated will be used for the children 05/05/20144 Ashok and Prateek, BFTech VI
- 5. Customers Children 3-8 years who are orphans People buying the products Customers who will want us to advertise them as our associates under CSR Products Greeting cards 05/05/20145 Ashok and Prateek, BFTech VI
- 6. Services for Advertising customers Advertisement in our pamphlets and website Services for Children Basic Education Hygienic food Teaching them skills for products Medical and psychological counseling 05/05/20146 Ashok and Prateek, BFTech VI
- 7. Associates and their Roles The prime partners will be teaching the students also Children will be partners and share profits Any company advertising with us NGOs- Pahal which will provide loan as well as some services and assist us 05/05/20147 Ashok and Prateek, BFTech VI
- 8. Channels of Advertisement Pamphlets distribution Word of mouth Social networking sites and blogs NGO Pahal will provide visibility Channels of selling Stalls in malls, banking their CSR requirements Sold at all major retail stores 05/05/20148 Ashok and Prateek, BFTech VI
- 9. Resources Trade mark Government certification Initial setting up cost and land Man power for orphanage Basic utilities Stationary 05/05/20149 Ashok and Prateek, BFTech VI
- 10. Fund Raising Activities Cultural Activities Exhibitions Schemes for volunteering Above activities will also be assisted by Pahal 05/05/201410 Ashok and Prateek, BFTech VI
- 11. Customer Relationship Children- basic utilities, counseling and medical attention, education, interaction, etc Advertising customers- personal interaction, names in pamphlets, etc Purchasing customers- personal interaction, social networking sites and blogs, seminars, etc 05/05/201411 Ashok and Prateek, BFTech VI
- 12. Laws and Regulations The Orphanages and other Charitable Homes (Supervision and Control) Act, 1960 Societies Registration Act Foreign Contributions Regulation Act Law of Adoption, Minority, Guardianship and Custody The Minimum Wages Act The Charitable and Religious Trusts Act Basic Education Act Right to Information Act 05/05/201412 Ashok and Prateek, BFTech VI
- 13. Plan of Action Land Getting Letters of Support Get the help of parent NGO- Pahal Register the NGO Acquire the children Advertising Teaching them Selling the products 05/05/201413 Ashok and Prateek, BFTech VI
- 14. Acquiring the Children We need 15-20 children in the age of 5- 8 years for which we need the help of the following: Local Police, MLAs, Government Offices, etc Human Rights Association Parent NGO- Pahal Local press/journalists 05/05/201414 Ashok and Prateek, BFTech VI
- 15. Repaying the Loan Repay in a time of 4 years We will plan a part of sales each month to repay the loan We shall also put a share of donations to repay the loan As it is an NGO loan will be on 0% interest 05/05/201415 Ashok and Prateek, BFTech VI
- 16. Financial Plan We will be making 12000 cards and selling 8000 cards at Rs. 10 each per month in the first year Financial.xlsx 05/05/201416 Ashok and Prateek, BFTech VI
- 17. Financial Analysis Liquidity ratio= Assets/Liabilities =2304050/2192800=1.050 It is the most comfortable quick ratio Other ratios will not be applicable as it is service based self-sustaining NGO 05/05/201417 Ashok and Prateek, BFTech VI
- 18. Strengths It is an NGO The product type- greeting cards The financial input is comparatively less The customer base and value proposition We are banking on CSR which is the need of the hour Our channels of distribution Services offered are basic and needed Customer relationship is strong and philanthropic Key partners are capable in their duties 05/05/201418 Ashok and Prateek, BFTech VI
- 19. Exit Strategy If the venture fails we shall transfer the guardianship of children to Parent NGO The building comes back to the partner We shall sell off the commodities to the parent NGO or locally 05/05/201419 Ashok and Prateek, BFTech VI
- 20. Benefits of the Project Better future of children Source of contribution towards society Increasing self-sustenance and literacy CSR needs shall be satisfied Providing genuine and cost effective products All round development as it will be a combined effort of NGOs, co-operatives, etc 05/05/201420 Ashok and Prateek, BFTech VI
- 21. Expansion Strategy We shall start expanding after 2 years The number of children shall increase to 25-30 Bookmarks, soft toys and decoration articles shall be added to the products list We shall own a website 05/05/201421 Ashok and Prateek, BFTech VI
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