OUGD603/Grace Buckley Brief, Context and Target Audience 1/5 Brief 3: Jessie Leong Creative CV Context Jessie Leong is a commercial and fashion photographer who graduated from Leeds College of Art in 2014. The main focus within her work is on culture and orientalism. Brief Create a creative CV for Jessie to send to photography studios she admires, with the hope of getting a job. Samantha Walker worked on a portfolio separately so attention was given to ensure that the CV was consistent. Tom Squire created the current branding for Jessie last year so we both worked to his brand guidelines. Target Audience/Tone of Voice Professional photographers and studios that Jessie finds inspir- ing and relevant to her practice. The CV must be created to a suitable size so that it can be handed out personally or posted. The tone of voice must be professional but appealing and unique to make Jessie’s work stand out from the crowd.