Final 2016 save package

Business Sponsorships, Advertising and

Marketing Opportunities

2016

For more information contact Sondra Gjersoe at (585) 271-1979 ext. 510 or

[email protected].

2

Table of Contents

What we Do……………………………………………………………………………………………………. pg. 3

Key Statistics…………………………………………………………………………………………………… pg. 4

Business Sponsorship……………………………………………………………………………………… pg. 5

Events…………………………………………………………………………………………………………….. pgs. 6 & 7

Winter Conference

Sponsorship

Trade Show booth

Dairy Conference

Sponsorship

Trade Show Booth

Advertising…………………………………………………………………………………………………….. pgs. 8 - 10

Winter Conference Program

Food and Farm Guide

Field Day Brochure

3

WHAT WE DO NOFA-NY is the leading statewide organization working on behalf of farmers and consumers to promote local,

organic food and farming in New York State. We provide programs and services that assist farmers in organic

farming methods, connect them with consumers, and advocate policies that support a sustainable food and

farm system.

SPONSORSHIP AND ADVERTISING OPPORTUNITIES

Through our business sponsorships, educational events, and publications, we provide a unique opportunity for

your business to connect with thousands of farmers, gardeners, and consumers across the state who care about

local, organic food and farming.

New this year: Business Sponsorship Packages

Thanks to your feedback, we’re bringing you new business sponsorship packages that build on our high quality

events and print publications and increase your reach via social media, web, and on-line engagement. Business

Sponsorships include web based and social media exposure, event sponsorship, and advertising opportunities

throughout the year. They start at the Bronze level of $250, and go up to fully customized packages for our

Patron Business Sponsors. In addition, when you sponsor NOFA-NY at the Bronze level or above, your

sponsorship includes membership in NOFA-NY for eligible organizations. Find out more on page 5.

Continuing to Offer Event Sponsorship and Advertising

In addition to the comprehensive business sponsorship packages, NOFA-NY continues to offer the option to

sponsor specific events and participate in selected advertising opportunities. Please be aware, however, that

our social media and web opportunities are exclusive to our Business Sponsors. Find out more on pgs. 6 - 10.

THANKS FOR JOINING US!

We pride ourselves on serving an informed, engaged audience; people who care about how their food is grown,

and people who pride themselves on bringing the best possible organic food and other products to their

community. As a 501c3 nonprofit, the support provided by our business partners helps us keep costs low for the

farmers, gardeners, and consumers we work with. Thank you for helping us achieve our mission!

TO GET STARTED

Please contact Sondra Gjersoe at (585) 271-1979 ext. 510 or [email protected] to learn more.

4

KEY STATISTICS

Digital and Social Media

o More than 8,500 people follow us on social media (Facebook, Instagram, Twitter), with a weekly reach ranging from 5,000 – 7,000 and averaging 500 – 700 engagements and 20 new followers each week.

o Our web site (www.nofany.org) attracts 5,000 visits a month – and is being updated now with a new look and additional features that will attract more visits in 2016

o Our eNews reaches 9,000 people, 36 times a year o Our blog is published on a variety of topics several times a month, and is automatically linked to our

social media and web platforms o Our on-line Food and Farm Guide (www.nofany.org/directory) was launched in April 2015 and currently

reaches 500-600 people a month o Our on-line Farmer and Gardener Resource Guide is being launched this year, and stats will be available

in 2016

Educational Events

o The NOFA-NY Winter Conference is among the largest in the region, with more than 1,100 attendees over 3 days at more than 80 workshops and keynote presentations.

o The Organic Dairy and Field Crop Conference is one of the few of its kind in the nation, and has a growing attendance now reach 200, with 12 workshops and keynote speakers in a day-long conference.

o We hold 25 or more on-farm field days throughout the growing season each year, with 750-1,000 attendees annually.

Printed Publications

o Our Educational event programs and brochures (Winter Conference program, Dairy Conference program, and Field Day Brochure) reach nearly 10,000 farmers and gardeners.

o Our popular Food and Farm Guide reaches more than 5,000 households.

5

New for 2016: Business Sponsorship Our new Business Sponsorship Packages combine the event and advertising opportunities you value, with

exclusive opportunities to increase your reach via social media and the web. Find your Sponsorship Level (across

the top) and learn more about the benefits included in each package. Detailed Event or Publication benefits can

be found on pages 6-10. Packages start at just $250 for the Bronze level, and build to the fully customized

Patron level designed to meet your marketing needs and priorities. Whether you are targeting consumers,

farmers and gardeners, or both, our packages can help you effectively reach your market.

Sign up by September 30th for the greatest marketing impact. Questions? Contact Sondra at (585) 271-1979

ext. 510 or [email protected].

Benefits Business Sponsorship Levels

Bronze $250

Silver $1500

Gold $3000 Platinum $6000

Patron $10,000+

Digital and On-Line

On-line Food and Farm Guide Listing

+ +

On-line Farmer and Gardener Resource Guide Listing

+ +

NOFA-NY Web site Sponsor Page Listing

+ +

Social Media Recognition +

eNews Recognition +

Guest Blog

Events

Winter Conference Sponsorship Package

Silver Gold Platinum Patron

Organic Dairy and Field Crop Conference Sponsorship Package

Silver Gold Platinum Patron

Field Days and Other Events Custom options

Printed Publications

Food and Farm Guide Business Listing

Food And Farm Guide Advertisement

10% discount

1/8 page BW

¼ page BW ½ page BW Full page BW

Winter Conference Program Advertisement

10% discount

¼ page BW ½ page BW Full page BW Full page Color

Field Day Brochure Sponsor Listing

Field Day Brochure Advertisement

10% discount

10% discount

10% discount 10% discount

10% discount

Indicates a standard level of benefit

+ Indicates an enhanced level of benefit

6

With more than 1,100 participants

attending more than 85 workshops

and presentations at this three-day

event, sponsoring our Winter

Conference is a great way to reach

organic farmers, gardeners and

food advocates with your

marketing message while helping to promote local, organic food and farming.

Sponsorship Deadline: Wednesday, September 30, 2015

Trade Show and Program Advertising Deadlines: Tuesday, December 15, 2015

2016 Winter Conference Sponsorship & Marketing

PATRON Sponsor $5,000

Patron Sponsor listing in Conference Program and in

Promotional Brochure.

Full Page Color Ad in Conference Program

Premier Signage at Conference

Special Verbal Recognition at Conference

Trade Show Booth with Premier Location

Three Non-Transferable Registrations Plus Meals

Recognition on our event promotion via social media,

web, and eNews

PLATINUM Sponsor $2,500

Platinum Sponsor listing in Conference Program and in

Promotional Brochure.

Full Page B&W or Half Page Color Ad in Conference

Program

Signage at Conference

Trade Show Booth

Two Non-Transferable Registrations Plus Meals

Recognition on our event promotion via social media,

web and eNews

TRADE SHOW Booth only $600

Two Non-Transferable Registrations.

Listing in Conference Program

GOLD Sponsor $1,500

Gold Sponsor listing in Conference Program and

in Promotional Brochure.

Half Page B&W Ad in Conference Program

Signage at Conference

Trade Show Booth

Two Non-Transferable Registration Plus Meals

SILVER Sponsor $600

Silver Sponsor listing in Conference Program

and in Promotional Brochure.

Quarter Page B&W Ad in Conference Program

Signage at Conference

7

2016 Organic Dairy & Field Crop Conference With nearly 200 participants attending 12

workshops and presentations in this day-

long conference, sponsoring our Organic

Dairy & Field Crop Conference is a great

way to reach organic dairy and grain farmers

with your marketing message while helping

to promote local, organic food and farming.

Sponsorship Deadline: Friday, October 30, 2015

Program Advertising Due: Friday, January 29, 2016

Trade Show Deadline: Thursday, February 25, 2016

PATRON Sponsor $5,000

Patron Sponsor listing in Conference Program and in

Promotional Brochure.

Full Page Color Ad in Conference Program

Premier Signage at Conference

Special Recognition at Conference

Trade Show Booth with Premier Location

Three Non-Transferable Registrations Plus Meals

Logo on Our Website with Link to Your Website

Logo on E-News Blasts with Link to Your Website

PLATINUM Sponsor $2,500

Platinum Sponsor listing in Conference Program and in

Promotional Brochure.

Full Page B&W or Half Page Color Ad in Conference

Program

Signage at Conference

Trade Show Booth

Two Non-Transferable Registrations Plus Meals

Logo on Our Website with Link to Your Website

GOLD Sponsor $1,250

Gold Sponsor listing in Conference Program and

in Promotional Brochure.

Half Page B&W Ad in Conference Program

Signage at Conference

Trade Show Booth

One Non-Transferable Registration Plus Meals

SILVER Sponsor $500

Silver Sponsor listing in Conference Program

and in Promotional Brochure.

Quarter Page B&W Ad in Conference Program

Signage at Conference

Trade Show Booth

One Non-Transferable Registration plus Meal

TRADE SHOW Booth only $250

One Non-Transferable Registration plus Meal

Listing in Conference Program

8

2016 Winter Conference Program Advertising

With more than 1,100 participants attending this annual

three-day event, advertising in our Winter Conference is a

great way to reach organic farmers, gardeners and food

advocates with your marketing message while helping to

promote local, organic food and farming.

Program Advertising Deadline: Tuesday, December 15, 2015

½

Ad Size Ad Dimensions Rate* Business Member Discount Rate

Full pg b&w W 7½ x H 9½ $500 $450

½ pg b&w (vertical)

W 3½ x H 9½ $275 $247.50

½ pg b&w (horizontal)

W 7½ x H 4 5/8 $275 $247.50

¼ pg b&w W 3½ x H 4 5/8 $150 $135

1/8 pg b&w W 3½ x H 2¼ $100 $90

½

¼

⅛

full

Format: Ads must be submitted via e-mail in one of the following formats: jpeg, tiff, eps, or pdf. Include images and embed all fonts in PDF files. For color ads, convert colors to CMYK. For black and white ads, submit a gray- scale version. Must be a minimum of 300 dpi. Word, Excel, Publisher or paper submissions are not accepted.

Full-Bleed Ads: Finished size of full-bleed, full-page ads are 10.5"× 8.25". Submit artwork with a 0.25" edge bleed on all sides—i.e. 11"× 8.75"—to allow for trimming and binding.

*Color available on a limited basis for a 20% surcharge.

9

2016 Food & Farm Guide Advertising Our Food and Farm Guide is New York’s most comprehensive farm-to-table guide, is

made available to thousands of consumers each year, featured on our website and

promoted through social media. It complements our on-line directory and educates

readers about the value of buying local, organic food products and connects consumers

with regionally-based organic and sustainable farmers. This is a great way to reach

consumers who value buying local, organic products with your marketing message.

Food Guide Advertising Deadline: Friday, February 26, 2015

½

½

Ad Size Ad Dimensions Rate* Business Member Discount Rate

Back cover (2/3 pg color)

W 7½ x H 6¼ $1500 $1,350

Inside Cover (full pg color)

W 7½ x H 9½ $1,250 $1,125

Full pg b&w W 7½ x H 9½ $1,000 $900

½ pg b&w (vertical)

W 3½ x H 9½ $550 $495

½ pg b&w (horizontal)

W 7½ x H 4 5/8 $550 $495

¼ pg b&w W 3½ x H 4 5/8 $325 $292.50

1/8 pg b&w W 3½ x H 2¼ $175 $157.50

¼

⅛

full

*Color available on a limited basis for a 20% surcharge.

Format: Ads must be submitted via e-mail in one of the following formats: jpeg, tiff, eps, or pdf. Include images and embed all fonts in PDF files. For color ads, convert colors to CMYK. For black and white ads, submit a gray- scale version. Must be a minimum of 300 dpi. Word, Excel, Publisher or paper submissions are not accepted.

Full-Bleed Ads: Finished size of full-bleed, full-page ads are 10.5"× 8.25". Submit artwork with a 0.25" edge bleed on all sides—i.e. 11"× 8.75"—to allow for trimming and binding.

10

2016 Field Days Brochure Advertising

Our Field Days Brochure is mailed each spring to about

1800 farmers and gardeners interested in learning about

organic and sustainable farming and gardening in an “on

the farm” setting. The brochure can also be found on our

website and is promoted through the use of social media.

Advertise in our Field Days Brochure and reach your target

audience while helping to promote local, organic food and

farming.

Brochure Advertising Deadline: Friday, April 1, 2016

Ad Size Ad Dimensions Rate* Business Member

Discount Rate

Full pg b&w W 7½ × H 9½ $500 $450

½ pg b&w (vertical) W 3½ × H 9½ $275 $247.50

½ pg b&w (horizontal) W 7½ × H4⅝ $275 $247.50

¼ pg b&w W 3½ × H 4⅝ $150 $135

⅛ pg b&w W 3½ × H 2¼ $100 $90

½

½

¼

⅛

full

*Color available on all sizes for a 20% surcharge.

Format: Ads must be submitted via e-mail in one of the following formats: jpeg, tiff, eps, or pdf. Include images and embed all fonts in PDF files. For color ads, convert colors to CMYK. For black and white ads, submit a gray- scale version. Must be a minimum of 300 dpi. Word, Excel, Publisher or paper submissions are not accepted.

Full-Bleed Ads: Finished size of full-bleed, full-page ads are 10.5"× 8.25". Submit artwork with a 0.25" edge bleed on all sides—i.e. 11"× 8.75"—to allow for trimming and binding.