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Role of Global BD Team: Contribution & Evolution
17

Fin model meeting bd contribution & evolution

Jul 17, 2015

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Johannes Ide
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Page 1: Fin model meeting   bd contribution & evolution

Role of Global BD Team: Contribution & Evolution

Page 2: Fin model meeting   bd contribution & evolution

Future Contribution

Past

Evolution

How We

Sell & Deliver

Scale

Scope

Outlook

What do

we do?

Page 3: Fin model meeting   bd contribution & evolution

What do

we do?Membership Fees, 51%

AI BD Revenue, 4

9%

, 0 , 0

Page 4: Fin model meeting   bd contribution & evolution

What do we actually do?

+400 internships

16 + 3 Global Partners

6-60 internships per

partnership

14,000 – 90,000 EUR annual

contract value

Sales network co-sales

global prospecting, follow up, closing

Account Management & Delivery Sourcing:

global promotion

targeted recruitment

shortlisting

HR consulting

Managing AIESEC network

coordinating with MCs for

delivery

supporting MCs, developing

capacity

Page 5: Fin model meeting   bd contribution & evolution

to support all that…

Page 6: Fin model meeting   bd contribution & evolution

GEPDelivery

Summit

Shared

Vision Creation w/Partners

IC

20131st

Sales

Wave

NewGlobalPartners

Partnershi

pManagement

& ContractNegotiation

In July, the AI BD team hosted for the first time

ever the “Global Exchange Partnerships Delivery

Summit” and invited GEP Global Coordinators

and MCVPs/key account managers from entities

with high-scale GEP delivery. The output resulted

in increased understanding and solutions for

GEP delivery challenges and MC/AI/GC action

plans for global partnership delivery in 1314

transition, account delivery

feedback, re-qualification of

needs assessment and

value of partnership, and

most importantly to deliver

“Clarity of the Why” for

partners and host the

conversation about a shared

mid-term vision for

partnership development

From July to September, the BD

Managers and VP BD visited all of the Global Partners for in-person

Quarter 3 Highlights

10 TN GEP

contract for 13-14

2 year Y2B and online

branding contract

UK, USA, Switzerland, S

weden, Finland, Mainlan

d

China, Taiwan, India, Bel

gium, Netherlands

Visited/currently

visiting/visit planned for the

following entities for 1st

wave of co-sales:

Prospect list can be found

in “New Sales” section

Due to situation in Egypt, most of the Global

Partners did not physically attend IC & Y2B.

Instead, the BD team worked with some of

partners to deliver Partnership Launches

virtually. An implication of this event is

product re-allocation for undelivered services

and the financial loss/opportunity cost that

the BD team will bear in 1314.

A strong focus area of the

1314 BD plan is on

increasing the quality of

partnership delivery and

servicing. To make this

happen, the BD team

increased its investment into

in-person “quarterly service

reviews” with each of the

Global Partners (virtually if

not feasible). Contract

negotiations for 2014 are in

full swing.

Page 7: Fin model meeting   bd contribution & evolution

Past

Evolutionin the last 12 years

Page 8: Fin model meeting   bd contribution & evolution

Future

Contribution ?

Page 9: Fin model meeting   bd contribution & evolution

4

7

11

5

3

1

11

32

3

5

1 1

5

2 21

5

21

14

4

2

4

2

8

GEP TN Raised – Total 123 in Q3

Top GEP EP Suppliers(Matched/Realized EP Origin)

Romania, Colombia, Poland, Brazil, Russia, Mainla

nd

China, Germany, Taiwan, Poland, Mexico, Tunisia,

Kenya

GEP Contribution to MoS in Q3

TN Background RA MA RE

IT/Engineering 48 4 3

Business-related 75 33 37

Page 10: Fin model meeting   bd contribution & evolution

Brand & PR

Powered by

Organizational Development

Page 11: Fin model meeting   bd contribution & evolution

How We

Sell &

Deliver

We need

the network!

Page 12: Fin model meeting   bd contribution & evolution

Where do we depend on the network?

First and foremost – Product delivery

– oGIP strategy

– iGIP capacity

When the network grows, we grow, and vice versa

Network Investment example: BD revenue could be

invested in oGIP or network capacity development

Page 13: Fin model meeting   bd contribution & evolution

New Sales & Upscaling

• Milestone: ER Principles Revision & Co-Sales Model

– Hard change

– Soft change (behavior)

• Examples:

– ALU large scale TN projects

– AP BD new sales strategy

• BD team will always be market driven and oriented on

external customer needs, they key is how to connect that

to network growth!

Page 14: Fin model meeting   bd contribution & evolution

Scale

Scope

Outlook

Page 15: Fin model meeting   bd contribution & evolution

Financial Overview

Total AI Budget updated at IC 2013 for 13/14 term: € 1,181,416.50

BD Contribution - 49% of AI 13/14 Budget: € 578,894.09

BD Revenue signed for the 13/14 term (to date): € 578,296.00 (99.9% of target)

BD Revenue signed for the 14/15 term (to date): € 160,722.00 (27% of target*)

*Each year, the BD team aims to cover 60% of the next term’s expected contribution to the AI Budget (49%)

Membership

Fees, 51%

AI BD Revenue

, 49%

, 0 , 0

Current State

Page 16: Fin model meeting   bd contribution & evolution

Future of BD Investments

If BD revenue were invested (flexibly and strategically) into

sustaining AI BD team and operations…

– Development of network (oGIP, sales & delivery capacity)

– Partnership management upscaling and growth

• Travel costs

• Delivery costs

• Making them feel like they are a priority so they re-sign and

upscale

Page 17: Fin model meeting   bd contribution & evolution

THANK YOU!