Filthy people A cheat’s guide to personas
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Filthy people
A cheat’s guide to personas
Default to default
• Hey! It’s powerpoint!
• Rule 1 = don’t even bother with presentation.
• Do it quick. With what ever you have to hand.
Ready, steady, … Stop.
• Don’t do anything.
• THINK BEFORE YOU ACT – Why do you want a persona?– Who cares?– What difference will it make?– Where are you even going with this thinking…– When are you going to teach us something?
ACT! … NOW!
• Draw a person. • Who is she / he?• What does it want?• Why does it want it?• When is it going to need it /get it / look for it?• Where. --------- Don’t forget where.
OK. So were not done yet.
• What makes a good persona?
– Instinct– Personality– Fact– Fiction.
FACT!
• U haz statz.
– Web stats • Extrapolate behaviour
– Profile information • Extrapolate personality
– General stats• Extrapolate context
– Plagiarism• Raid academic research – extrapolate everything.
HERE’S A PUPPY . . .
Personality
• People relate to images.
– Illustrate
– Describe
– Add life
Illustrate
Describe, add life.
FICTION
• What you don’t know. Invent.
• Close your eyes. Think of someone (no, not like that) Who is using your product. Describe them.
• Who isn’t? Describe them.
• You can’t be wrong. (WHA?)
You Can’t Be Wrong.
• Design for someone. Anyone.
• Human Behaviour remarkable consistent at most levels (e.g. Fitts Law).
• Persona’s stop you being a machine or a content owner. Pick someone. Anyone.
Instinct.
• BELIEVE …
• Confidence in you design skills.
• Use your persona to answer your questions. Trust them.
Thank yoooooooo :D
@LouiseHewit
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