FILMWEB.NO A Collaborate Audience Related Initiative Amsterdam, June 23 – 2003 MEDIA Salles Seminar Kjell A. Orseth Managing Director Filmweb AS.

FILMWEB.NO A Collaborate Audience Related

Initiative

Amsterdam, June 23 – 2003MEDIA Salles Seminar

Kjell A. OrsethManaging Director

Filmweb AS

Background

• Filmweb AS was established 31.07.97 as the Internet company of the Norwegian film and cinema industry

• An extensive collaborate effort (industry ownership)• The company were to:

• implement a film and cinema information service• to build a service for distribution of cinema tickets• to make extranet services for distribution of press material and

for reporting purposes• earn money on selling ads on the portal

– The base for the services was the new Internet technology

Visions• Used to be very “product”

oriented:– To develop and maintain

electronic services for the Norwegian film- and cinema industry, its audience and customers

– To create exciting and trustworthy services and to stimulate to increased interest in film and cinema

• Our new vision is more “market” oriented: – We are to enhance the route

to the film experience

Technology

Market

The Filmweb portal• filmweb.no - launched the 30th of March 1998

– Film portal and film community on the internet for:

• Cinemas: Approximately 60 – all major players

• Distributors of cinema film: All thirteen that are present in Norway

• Distributors of video film: SF-Video and Sandrew Metronome

• Film festivals: Four are included

• Public bodies/organisations: Norwegian Film Distribution Companies Organisation, Film&Kino, Norwegian Exhibitors Managers Association, The Norwegian Film Institute and more

– A total of about 90 partners

• Filmweb.no is the most visited Internet portal within the Norwegian entertainment category (300.000 users pr. month)

Target group

• Target group for the portal – end consumer:– Primary target group: Film interested youth 15-25 (30)

years– Secondary target group: “With children”– Secondary target group: “The Industry”– The portal does not exclude any group

Filmweb

15-25 With children The industry

Norway – an interesting case

• Internet:• Availability - high• Use – high• Trust – high

• Most main local markets are under-screened

• 70% of the market available for ticket sale on the Internet

• Industry policy: no booking on the Internet available (according to Norwegian legislation, cinema owners are not obliged to refund non-used tickets)

02 000 0004 000 0006 000 0008 000 000

10 000 00012 000 00014 000 00016 000 00018 000 00020 000 000

Admissions

Denmark

Finland

Iceland

Norway

Sweden

0

1

2

3

4

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6

Annual frequency per capita

Denmark

Finland

Iceland

Norway

Sweden

Norway – an interesting case

• The cinema consumer:

– 90% uses Internet, 45% daily

– 75% has an own e-mail address

– 30% gather film information on the Internet

– 25% gather program information on the Internet

– 30% buys tickets on the Internet

How to develop a joint approachtowards the audience?

The industry (Exhibitors & Distributors)

The audience

Filmweb

Tickets PortalMedia server

Media

CRM

Strategy• The audience comes to the

industry instead of the industry running after the audience

• Joint efforts towards media to increase availability and coverage of film and cinema as entertainment

• Making a partnership with other Internet-based services to promote Filmweb and the cinema products

• Being the Gatekeeper between the Audience and the Industry

Ditt Distrikt(Gule sider)

Radio Tango

TrondheimPuls

StavangerPuls

TVNorge (tekst)

BergenPuls

SOL

DB: på nettet

Byguiden

FilmMagasinet

FilmGuiden

FilmListen

FILMWEB

Filmweb v/1.0 launched 30.03-1998

Filmweb v/2.0 launched 15.01-2002

Filmweb v/2.1 launched 15.05-2003

filmweb.no – page views / month

100000

600000

1100000

1600000

2100000

2600000

3100000Pages

The Filmweb Newsletter

The Filmweb Content System

• One of our key success factors

• A collaborate solution for internet and web publishing (Content Engine)

• All partners have their own website but they share most of the content in the databases (text and multimedia)

E-tickets

• Distribute tickets online for the largest cinemas in Norway

• Now more than 1.300 transactions daily

• So far distributed more than 1.600.000 tickets – value of EUR 13 million

• Currently 20% of overall ticket sales for the largest cinemas!

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20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

InternetTicketsp/m

E-ticket sales in Norway

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200000

400000

600000

800000

1000000

1200000

1400000

1600000

2000 2001 2002 Estimated2003

Tickets sold

0,00 %

2,00 %

4,00 %

6,00 %

8,00 %

10,00 %

12,00 %

2001 2002 Estimated 2003

Share of total sale

0

2000

4000

6000

8000

10000

12000

Hits permonth

• wap.filmweb.no: launched in Nov-99

• Nice increase in use of portal, but only about 350 tickets pr. month

• Filmweb is a member of a EU-sponsored consortium (Free-G) for further development of service

Filmweb Media Server• media.filmweb.no

– Service launched March 2000 for media and public relation material such as stills, ads etc.

– Established with support from the industry and has proven to become a popular service with more than 700.000 downloads per month.

– Low development cost: app. EUR 90.000,- / yearly technical cost of maintaining EUR 45.000,-

– Increased availability of press material in general– Improved service level towards cinema, media and

PR– Very cost effective – savings of EUR 1.500 pr. film

Filmweb Media Server v/2.0

Filmweb Report Server

• rapport.filmweb.no– A sales (MPA) reporting system sponsored by the

Norwegian Exhibitors association and the Film Distribution Companies Organisation

– Goal:• Make a system where reports are generated directly based

on electronic information from the cinemas ticketing systems or reporting through the web

• Increased availability of reports and statistics for the entire industry

– Service launched January 1st. 2003– Currently 96% penetration

Filmweb Report Server v/1.0

Some advantages with the Filmweb-system

• Cost effective (sharing of infrastructure)• Critical mass of know how• Strong presence in the market• Market power towards non-industry

players (i.e. the media, other portals)

The Internet

• Gives us the tool for:– Communicating with each single costumer to

sensible price– Building strong customer databases– Analyzing customer behavior– Direct marketing– Loyalty building– Instant shopping

Further information:

• Please contact:FilmwebKjell Arne OrsethE-mail: [email protected]: +47 21 50 48 02