Geo-Social Networking Location-Based Social M Image courtesy of Piterest
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Geo-Social NetworkingLocation-Based Social Media
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A Geo or Location-Based Social Networks are social or community-based applications that use GPS or other location methods to identify the location of a user as well as other content. This is then broadcasted to either a select group which could be ‘friends’ of the user or to the networks community at large.
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All of this is done on your mobile phone or handheld device.
Most of the Geo-Social networks have iPhone, Android, and BlackBerry apps, and allow users to “check in” via mobile web browsers.
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“Checking in” notifies your friends where you are or have been whether it is a park, bar, museum, restaurant, library or anywhere.
However a drive-by or couch “check in” is frowned upon…
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“Research shows that Location-Based Social Network users are typically young, male, well-educated, and influential. In fact, LBSN users are 38% more likely than the average US online adult to say that friends and family ask their opinions before making a purchase decision.
- Cynthia Boris, Location-Based Social Network Users are Small but Mighty
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Foursquare, Gowalla, BrightKite, Loopt, Yelp and Facebook Places are the most talked about Location-based social networks. Though others exist, popularity is varied depending on geography, for example Foursquare reigns supreme in New York City.
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The software is designed for mobile devices, once can ‘check-in’ to locations by using text messages, the mobile specific website or device-specific application by running the application and selecting from a list of venues that the application locates nearby.
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Location-Based Social Network User Count
Foursquare 2.6 Million Gowalla390 Thousand
BrightKite 2.2 Million Loopt4 Million
Yelp 2 Million FaceBook Places Just Launched
- Mark Fedilman Location Based Social Networks Compared
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Game Mechanics or the Gamification of Location-Based Social Networks add an interactive incentive element to the Networks where you could beat your friends and win “stuff”. The top LBSN offer points, badges, royalty levels, rewards & achievements.
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Primary User Benefit and Perks include coupons, freebies, gifts, specials, comprehensive reviews, rating guides and hot or not tags.
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The business model is simple: Generate as big a user base as possible and sell national brands and local merchants on the possibilities of marketing to people as they congregate—ready to eat, shop, or spend.
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In Ten Words or Less…
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Foursquare Get Rewarded for Exploring Your City
- Mark Fedilman Location Based Social Networks Compared
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Gowalla Discover New Places and Earn Rewards
- Mark Fedilman Location Based Social Networks Compared
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Loopt Find Friends, Go Places, Rate Them, Get Rewarded
- Mark Fedilman Location Based Social Networks Compared
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Yelp Share Local Business Reviews and Tips with Friends
- Mark Fedilman Location Based Social Networks Compared
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BrightKite Location Based Social Recommendation Service
- Mark Fedilman Location Based Social Networks Compared
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FaceBook Places Check Into Local Businesses and Share Moments
- Mark Fedilman Location Based Social Networks Compared
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The Location-Based Social Network Throwdown Foursquare vs. Gowalla
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Small Businesses Usage of Social Media
Facebook %27LinkedIn %18
Location-Based Services %8 Blogs %8
Twitter %7 - Network Solutions
Location Based Social Networks rely on platforms such as iPhone, BlackBerry, Andriod and Palm in order to reach their users.
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However Google has now affiliated with Turn by Turn navigation for Andriod phones and Apple recently purchased mapping company called Placebase to replace Goggle Maps on iPhones and iPads.
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Beyond the “Check In”: Where Location-Based Social Networks Should Go Next?
- Yan-David Erlich, Beyond the Check In
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“Location — the “where” of a social experience — is not the most important characteristic of social media. In order to create lasting value, location-aware social networks need to look at what motivates their users to share with one another and make it central to the app’s design and user experience.”
- Yan-David Erlich, Beyond the Check In
“Ultimately, the location-based social networks that will thrive in the long-term are the ones that design their user experiences around users’ real motivations. The “check in”, as a stand-alone act, is fundamentally empty. It begs to be put into context.”
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- Yan-David Erlich, Beyond the Check In
Works Cited
Informationhttp://mashable.com/2010/07/01/location-social-media/http://mashable.com/2010/03/19/location-based-strategy/http://www.businessweek.com/magazine/content/10_20/b4178034154012
Imageshttp://pinterest.com/http://www.flickr.com/http://www.gettyimages.com
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