Filemobile looks at Employee Generated Content

EMPLOYEE GENERATED CONTENT @filemobile


Digital Media Gannett Wall Street Journal Disney ABC Hearst TV Fox News Shaw Media CBC The Weather Network Transcontinental Seattle Post Gazette Active Network

Digital Marketing Molson / Coors Honda Ben and Jerrys Life is Good Sun Life Royal Le Page Campbell’s Garage Tim Hortons Colgate Maple Leaf Foods Fisher Price

Agencies BBDO Taxi Fluid Rain 43!Full House Interactive!Brandfire Marketing!Jet Cooper!70 Mainstreet!Draft FCB!Publicis Canada!Pixel Pusher!Y&R Inc!

About Filemobile

•  SaaS based Social Marketing Suite

•  Founded in Sept 2006

•  Launched in excess of 3,000 apps

•  Partners: Brightcove & ICUC

•  Based in Toronto

“Filemobile is best in class at user generated content ” - Gannett


Some of the company we keep…


Companies are turning to rich media to educate, inform, and engage their employees.


The creation of storytelling material that engages people to consume the content.


A company must give something valuable

to get something valuable in return.


Instead of the powerpoint deck or word document provide a video or photo to tell your story.


Your corporate audience is 78% more likely to watch and retain information in a video, than a document or email.

Consider Employee- Generated content:


Humans are visual beings who are aracted to images


Why? A picture is worth a 1,000 words


… and people give them a LOT more aention

Rich Media is expensive to produce


Your audience wants to give you their photos & videos


The cost is your time in the important role of curation


Publish it to your audience and let them consume it


Celebrate your employees!


Let your employees help you tell your story


Turn Words Into Images


YOUR INTRANET + GOOD CONTENT

Social Activities drive engagement

= Engaged Employees


!   Give users specific tasks

!   Upload photo / video / audio or text from desktop or mobile

!   Multiple display experiences including: Live Blog, Gallery, Slideshow

!   Organize content in to multiple programs, campaigns

!   Moderate content, create moderation roles

!   Publish to your CMS / Intranet

!   Login through your SSO / LDAP / or SAML

!   Social activities include: Voting, Rating, Commenting, Uploading

Key Features

A full platform for employee generated programs


!   Give users specific tasks

!   Experiential Prize

!   Commenting / Rating / Voting

!   Ask for it at the source: Mobile app

!   Seed your content

!   Promote good content on intranet

!   Give your employees the tools to create.

!   Curate & moderated your content

Tips for geing employee-generated content


The Solution: Filemobile’s Platform & Products

Gather. Curate. Publish. Amplify.


Product Suite Media Factory provides a cross-platform suite of products

Live Blogging Social Feeds User-Generated News Contests Community Widgets Mobile


Flexible: How we deliver the solution:

TIME TO DEPLOY

COMPLEX I TY

White Label: Complete turnkey web and mobile apps

Template: Create web apps fast with our component library

APIs & SDKs: Fully documented, allow for custom application for any device or integration in any system

Widgets: Web iframe drop and go


Case Studies


Case Study: Farmers Insurance

!  Type: Video Portal

!  Client: Farmers Insurance

!  The claims department uses Filemobile tools to post videos

on internal communications, training videos and live

broadcasts from product managers and the CEO.

!  Admin have control over who can upload videos, and who

can approve videos.

!  The video portal manages 100’s of video assets with one

backend and front-end tool.

!  Accessible in a secure manner via the corporate intranet.


Case Study – Lincoln Financial

!  Type: Community Contest

!  Client: Lincoln Financial

!  Lincoln engaged their employees to nominate organizations

in their community that had similar ideals to the Lincoln

Financial brand.

!  Hundreds of organizations were nominated through the

Filemobile contest engine.

!  Lincoln Financial management narrowed the awards down

to 10 organizations.

!  The Lincoln Financial employees were provided an

application that allowed them to vote for their favorite.

!  The winner gets a $50,000 prize to their not-for-profit.


Case Study – Honda

!  Type: Video Portal

!  Client: Honda

!  The ATV department uses an employee-generated

video portal to roll out training videos to their dealer

network.

!  Videos can be organized by product.

!  Videos can be provided to dealer network in a

controlled environment only accessible to specific

people.

!  The video portal can manage dozen’s of categories and

1000’s of video assets.


Case Study – Life is Good

•  API: Moderated Instagram Feeds

•  Client is ingesting Instagram feeds into Media Factory.

•  Users are able to upload by using #optimism + they can upload video or

photo from their computers.

•  API allows Life is Good to build a custom interface that resembles

Pinterest.

Case Study – World Bank •  Facebook Contest

•  World Bank is running a photo/video contest in Facebook.

•  All social activities are broadcast through the participants feed driving

most of the site discovery.


!   Deployed in : Canada, USA, Australia & Europe (Q1/2014)

!   Over 50,000,000 unique visitors per month*

!   Over 4 million user sessions per day

!   100 + million API calls per month

!   150,000 photos / videos uploaded per month

!   25,000 comments per month

!   Over 5 million registered users

!   Over 10,000,000 media items uploaded

!   20 million + media views per month

Platform Key Stats


Thanks…

@filemobile www.filemobile.com blog.filemobile.com

Filemobile looks at Employee Generated Content

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