Fighting showrooming with showrooming

Fighting showrooming

with showrooming

Diffusion of innovations

Industries are being disrupted

by technology

Stores are …

Imagine a site without …

• eWallets

• Social Login

• Reviews

• Product videos

• Detailed specs/info

• Personalised recommendations

• Wish lists

• Click & collect / Home Delivery / ByBox / Shutl

What does a typical store look like to an online shopper?

ShowroomingInevitable

offline

Shoppers are expected to go ...

In an always-on, always-connected world

45%showroomed because they

wanted to see the item before buying online (comScore)

Make it natural for shoppers to order with you, not a competitor

Fighting showrooming

with showrooming

• WiFi– Engage the Rule of Reciprocity (Mobile data

costs)– ‘Store mode’ mobile site

• Live help– Store #hashtag and @account

• Text rewards & incentives– 74% happy to receive text promo on WiFi

(OnDeviceResearch)– Showroomers are 3x more likely to respond to a

location-based mobile offer (Aimia)– 98% of all SMS messages are opened

• Make the travel to store worthwhile• Fun• Technology

– Tablets for staff– Virtual fitting rooms– Give staff autonomy to discount– Target stores to increase online orders from

within store– Augmented reality

• Scan– QR Codes– URN

• Store Mode Mobile Site– Extra content/videos only available in-store– All site features including reviews

• Pay– In-store, for online purchase– Online, for in-store purchase

• Deliver– Store– Home– Collect via ByBox

• Check-in / Check-out– Automatically– Social Media

• Word of mouth– Social Proof

Online experience in-storeIn-store experience online

Innovate

“Internet retailers will be the high street champions of the future” ~ Me

“Early adopters are suspicious of something that is too polished: if it's ready for everyone to

adopt, how much advantage can one get by being early?” Eric Ries

Innovate

Reach out

E-mail: [email protected]

Twitter: @justboughtit@glen_richardson

Web: JustBought.it