Ad Network 2012
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Fifth iMedia Network
Ad Network 2012
Online Market in Vietnam
( ~ 30 mil people are online NOW & keep growing )Vietnam is among countries which have the largest Internet users in Southeast Asia
All Asia = 19.4%UK= 72.0%N. America = 74.2%Australia= 80.1%Brunei 55.9%Malaysia 65.7%
Singapore 72.4%Philippines 24.5%Cambodia 0.5%(Japan 75.5%)(Taiwan 65.9%)(China 26.9%)
Myanmar 0.2% Laos 1.9%Thailand 24.4% Vietnam 32.2%*Indonesia 12.5%
Source: Internet World Statistics IWS) Except Vietnam, source 3D,Officers, intellectuals, high salary,......
Not updated till Q1 yet2
Vietnam Advertising Expenditure
2009Mil USDSources : Yahoo ( Expected online ads hit 100mil by 2013, for yr 2012 can be 50-70mil ~ 3% of total ads )
Yahoo expected online ad to be 100mil by 2013. so this year we can do 50-70mil.Online ad spend is only c. 3% of total ad spend in Vietnam
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Source : Yahoo Vietnam
Online behaviorSource : Yahoo vietnam
Average CTR : 0.02 0.05 % Google Adword : 5 -8 %Facebook ads : 0.08 0.15 %Current Campaign CPD Booking
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Factors affecting CTRTargeting Technology Ad position Ad format Other
- Problem: 6
Fifth iMedia NetworkLeading Creative and interactive
Fifth iMedia was founded in 2008.
Started as an ad-network in the Vietnamese new media market.
Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email.
Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.
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Over 500QUALIFIED WEBSITES IN OUR NETWORK
10 and growingTOTAL NUMBER OF SEGMENTED INTERESTING CONTENT CHANNELS
1500,000,000+ TOTAL NUMBER OF AD IMPRESSIONS MONTHLYFIFTH ADNETWORK
18,000,000+NUMBER OF UNIQUE VISITORS EACH MONTHMore than 30 millions Internet users.
Source: Internet World StatsBrunei 55.9%Malaysia 65.7%
Singapore 72.4%Philippines 24.5%(Japan 75.5%)(China 26.9%)
Thailand 24.4% Vietnam 32.2%*Laos 1.9%Myanmar 0.2%
(Taiwan 65.9%)
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Before: One campaign requires multiple vendors using different technologies & systemsToday: One campaign - one vendor - one system -a one stop service for all your needs .
Advertisers & AgenciesPublisher BPublisher DPublisher FFifth Ad NetworkPublisher APublisher CPublisher EPublisher GTargeting, Optimization, MeasurementOne stop solution for advertisers and agencies
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Your Audience is FragmentingLets question Who are campaign Audiences? Instead of Which website banner should be on?
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RelevancyIncreasing relevancy with our Targeting technology to reach high intent audience
Channel TargetingReach high affinity audienceGeo TargetingReach by state/ by countryTime TargetingReach by time of the day / day of the weekContextual TargetingReach by relevant content / keywordsRetargetingReach those whom has shown interest in your brand
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ENHANCE - PerformanceGetting better performance with our optimization technology
Multi-CreativeUtilize better performing ad format for a better reachFrequency CapReach light internet users and prevent impressions wasteAd PlacementEnsuring the ad is within viewPublisherSelect the right publishers which can ensure better performance of the campaign
NewsBusiness & FinanceTechnologySports & RecreationEntertainmentSocial & CommunityWomenGamesEducation & CareerReal EstateAutomotiveTravelFood & DiningYouthOUR CHANNELS
1,5 B Impression/ monthRich media adsCampaign Optimization/Tracking, Analytics and Report SystemCPM, CPC, CPA
The difference Large coverage Leading Creative and interactive Increasing relevancy with our Targeting technology to reach high intent audience High CTR Optimizing performance during the campaign is processing
Increase Your Online IncomeBy Up To 150% By Placing A SimplePeel ad Network
- Big c, ANZ, NIIT, AIA, intel, Pepsi, canon, klassy, vifon, essance. CTR : 0.01 0.05 %16
Position: Background (Horizontal : Align Right, Vertical : Align Top) Size : 100 x 100 px Style : Floating Auto Expand 2- 5s
Mouse Over : Expanding (500 x 500) and Floating when scrolling mouse
Creative format : Standard : http://adnetwork.5imedia.vn/demo/peel_std/index.html Img (Jpg, gif, png), flash (Duration : 30s) i TVC: http://adnetwork.5imedia.vn/demo/PeelAd_iTVC/index.html Take over : http://adnetwork.5imedia.vn/demo/Peel_Takeover/index.html Interactive Game :
Case study
Target audience: age 18 to 30.
Marketing proposal: Peel Page takeover on Vsao.vnAchievement:
Impression : 270.000 Click : 540
2 Weeks
CTR : 0.2 %
RICH MEDIA FiM Leading Creative format
Demo: Expandables (260x230 to 500x300/480x400)Interactive Action : roll mouseSize : 260 x 230 or 500 x 300 Highly interactive , diverse information- Impressive and effective with variety of features
Form to get users information on bannerDemo : Survey BannerSize : 728 x 90 Highly interactive with ability to measure demand by Form on Banner
Demo : iTVC - Size : 370x246 with video 15s / 30sHighly attract and impress with TVC images and sounds Diverse information tabs
(Clich here to see demo)
Banner Rich Media
Popup....Game Interactive
Size : 350 x 330 popup 550 x 500Highly interactive, Game playing available on Banner Demo : Game Interactive
Banner rolling with websiteDemo : Background AdsSize :128 x 600 All formats available: .jpg, .gif, .swf, rich media, etc
Demo : Light Box AdLight Box Banner size : 300 x 250pxWhen mouse over Banner will be pop up center banner (Flash, Interactive game, TVC with size : 350 x 500)
Page Takeover : http://adnetwork.5imedia.vn/demo/PageTakeover/index.htmAnd more Cretive ....
3 Simple step to join our Ad network
For PublisherFor Ad vertiser
Register formFifth Ad network
Thank youSaigon1st Floor, Rolanno Building,128 Nguyen Phi Khanh Street, District 1,HoChiMinh City, VietnamTel: 08-6255 6761/62, Fax : 08.38207335
Hanoi6th Floor, Anh minh Building,No.36, Hoang cau, Dong da, HanoiTel: 04-3726 4253, 3782 0791Fax : 04-3726 4253
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