Fifteen Commonly Untapped Strategies that Quickly Generate Exponential Impact and Profit A Revolutionary Approach to Thriving in Business for High Achieving Thought Leaders, Creative, Fast-Paced Entrepreneurs and Transformational Mentors By Melanie Benson Strick America’s Leading Authority on Optimum Performance www.beyondoptimumperformance.com/manifesto www.successconnections.com
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Fifteen Commonly Untapped
Strategies that Quickly
Generate Exponential
Impact and Profit
A Revolutionary Approach to Thriving in Business for
High Achieving Thought Leaders, Creative, Fast-Paced Entrepreneurs
and Transformational Mentors
By Melanie Benson Strick
America’s Leading Authority on Optimum Performance
1. Is your mind clouded with problems and challenges that make you feel stressed out? 2. Do you know what actually generates profit? 3. Do you know which of your marketing strategies generates your best paying clients? 4. When you think of systems do you get overwhelmed (meaning you don’t tend to set
them up?) 5. Do you wing it when it comes to what’s next for sales? 6. When you think of expanding your business do you get overwhelmed? 7. Is the idea of building a bigger team de-energizing to you? 8. Do you tend to work long hours for weeks at a time to pull off your next big thing then fall
apart or take a lot of time off to recharge? 9. Are you plagued by a lot of interruptions during your day that keep you from
accomplishing your greater goals? 10. Do you have a way to evaluate ideas and opportunities before you jump in?
So let’s dig into the solutions. After mentoring thousands of talented entrepreneurs to leave behind
mediocre success for significant impact and profits, I think you’ll find a few of these strategies, if not all
of these strategies, essential!
1. Optimization
Instead of always being in creation mode with new programs, products or content, focus on the key
offerings that perform decently and make them work 10 times better. By replacing the frenetic energy
and huge cost of creation you are able to better penetrate your market, increase your profits and finally
be able to spend more time doing what you love most. Optimization requires some self-discipline. As
entrepreneurs we are wired to be creative and it’s often the fun part of being in business for ourselves.
This strategy may require some re-patterning of your mindset or learning how to channel you creative
genius into strategy instead of new products. Optimization may also feel confronting as you develop a
new muscle. It’s worth it though – you’ll be ten times more financially successful without as much stress
and overwhelm.
2. Values-Based Velocity
“Money loves speed” is a common catch phrase. But speed without
a foundation is a recipe for a stress, you’ll need the values based
velocity approach. By being absolutely clear about what is most
important, you are able to move forward at a speedy trajectory
without losing sight of your truth. Staying fully present and
grounded, you leap faster and farther without losing your energy or
“When I met Melanie I was completely stuck in my business. I was a one-man show, my income had plateaued, and my frustration had risen. Since working together in 2007 my six figure income has more than doubled, in no small part, because of Melanie’s coaching.” Evan Marc Katz, Author of “Why He Disappeared”, Dating Coach For Smart, Strong, Successful Women
"I finally learned how to stop the freelancer trap of up and down cash flow cycles and consistently break six figures – while spending more time doing what I love. The key was learning to delegate profitably and scale my offerings more effectively!"
Michele Pariza Wacek, Your Ka-Ching! Marketing Strategist and Direct Response Copywriter
“Melanie has an uncanny ability to unearth seemingly simple solutions that produce huge financial results! But more importantly, her ‘spot on’ personal coaching has helped refuel my passion and purpose for my business, as well as significantly increase my enjoyment.” Jim Palmer – The Newsletter Guru www.GetJimPalmer.com
“My business partner and I hired Melanie at a time when we could no longer use the strategy that helped us make our first six figures – it was literally killing me. By implanting her optimum performance strategies I was finally able to work less, take real vacations AND grow into a seven figure business! Melanie is the mentor that saved my life!"
Callan Rush, CEO of Leaders to Luminaries, www.magnetizeyouraudience.com
"After just one day with Melanie I had a restructured game plan and tools to achieve a 500% increase in my business. I implemented just one strategy from our private one day session and experienced a huge breakthrough in my sales process. I covered my coaching fees within 24 hours of our first session!”
Peter Cutforth, President & CEO Business Clicks, Australia
"Thanks to Melanie’s coaching program I stopped being the bottleneck in my business growth. After one year of working together and implementing the simple game-change strategies I freed up more time and finally made it to 7 figures.” Kendall Summerhawk, Million Dollar Marketing Coach
"Melanie helps me figure out what opportunities to focus on. With just one conversation she helped me escalate the trajectory of our now high six figure marketing business…When I give her money to mentor and guide me I always make a heck of a lot more money in return!"
Brian Kaskavalciyan, President, G4 Marketing www.turn1customerinto5.com
“When I joined Melanie’s coaching program, I was working over 80 hours a week -- and trying to do everything myself. What I got out of the one year program was way more than the investment I made. Melanie taught me how to hire a profit-generating team and to free up more time for myself so I was happier and healthier. From our coaching, my business grew from $400k to $1.7 M with a staff that really has my back!” Michelle DeKinder-Smith CEO, TeamWomen, Founder Jane Out of the Box
“Selecting Melanie as my business coach has been without a doubt, one of the best moves I have made for my business, focus and sanity. I have been working with Melanie for a while now, and I’ve come to rely on her advice and accountability as a valuable part of my business. My “Shiny Object Syndrome” tends to run away on me and I had created a monster of a business. I was creating in so many directions, but wasn’t finding any major success in any of them. Melanie immediately helped me create a new business structure and focus. Now I’m proud to say that I’m going “deep” with my products instead of constantly creating something new. This has made a significant impact on my bottom line. I wouldn’t hesitate to recommend Melanie as a business coach for online business owners, and in fact have, on many occasions.” Pam Ivey, founder, Online Marketing Manager Certification Online Marketing Expert: Trainer, Speaker, Author, Mentor & Co
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