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Peer to PeerOrganizing
Vote Pledges, Homes, Hangouts, andwinning elections
aka
why Transformers Changed a generation
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Why are Millennials Different?
The big three of the early 80s
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Why are Millennials Different?Most marketed to generation
=Savvier Adult
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Motivating Young People
or
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Motivating Young People
Write this down ...
Celebrity Endorsements,Concerts, TV Ads, Kick-Ass
Marketing, T-Shirts, Chum,Cool Slogans, Webpages,
MySpace ALONE...
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So What is Peer to Peer Organizing?
PEER-TO-PEERORANZING
WORKS
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What Works THE OLD NEW SCHOOL?
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The Vote Pledge
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The New: Use Psychological Tools Remind friends of their commitment to
vote: Old=go vote | new=pledge reminder
Emphasize that many are voting:Old=turnout is low! | new=join the crowd
Unpacking and visualization: Old=need aride? | new=tell me how youll vote
Remind voting records are public.
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Voting Record is Public
8.1% Increase
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The YDA Model: Homes & Hangouts
hOMES hANGOUTSDoor to door Street-Teams
EventsWorkSchoolCommutesOnline
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The ultimate goals door-to-door
Guitar HeroTournament
Bar Contacts
Trick-or-Vote
Tabling on Campus
Comedy Show
Comm ServiceProject
Initial Door Contact
Text Message
Webpage
Door to DoorIn Person Contact
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Some Keys Track your data. Follow up. Keep it simple. Keep it positive.
Keep it relevant. Keep it real. Ditch the script.Ask them to
participate.