8/14/2019 FIAT Presentation
1/22
8/14/2019 FIAT Presentation
2/22
goGo good meal
8/14/2019 FIAT Presentation
3/22
Development FIAT conducted (3) three focus groups, 1.) Southern Connecticut 2.) Cleavland, Ohio 3.) Southern Florida The targeted price point was $3.00
FIAT model for volume projection is based on a similarproduct consumer market launched on a local ManhattanNY radio ad. The volume exceeded the initial projection.
The acquisition price for FIAT to meet business forecastprice points is .99 landed.
Retort filling will maximize a self life of 24 months andfood stability the pouch will be a tear off top.
8/14/2019 FIAT Presentation
4/22
Business Plan Outline
market data/annual volume expectations for the project
launch company
building a financial model for the project
manufacturing company
market research capabilities
research the market for the types of product
evaluate the priority
allocate resources
potential size of the project
financial payback to the company
8/14/2019 FIAT Presentation
5/22
Company Launch
Omelet 1stproduction run March 1st 2010 Web Site Sales Radio WOR direct 1-800 sales and WEB You Tube FIAT Cooking Classes Infomercials November 2010
Health Markets i.e trader joes, wholefoods Institutional sale: elderly care, community action agencies,
government health services and school lunch programs Transportation & airport venues Nation building (Africa)
Vending machines
8/14/2019 FIAT Presentation
6/22
Market Research
FIAT conducted focus groups; In each focusgroup, participants ranged in age and attendees.The medium age is 36.7 and the medium groupsize is 17 attendees.
Target of research; taste, price, need,
food type, packaging and deliverability The current FIAT Omelet is the result of FIATs research
study
8/14/2019 FIAT Presentation
7/22
Market dataper flavor
per quarter
annual volume
0
50
100
150
200
250
300
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Omlete
Rice& Beans
Fusion Soup
8/14/2019 FIAT Presentation
8/22
Annual Volume
Minimum order of 60,000 units
Order tri annually
End of the year Holiday minimum order 60,000 X 4 orders = 240,000 units
8/14/2019 FIAT Presentation
9/22
Financial Model
UBS Financial disclosure
Restricted CEO Authorization only
$50,000 dollar initial offering Investor match raised capital
$100,000 dollars in Company assets
8/14/2019 FIAT Presentation
10/22
Manufacturing Company
USA manufacturing company
Receive pouch from Packaging Co.
Receive products for cooking Mix per formula
Fill pouch
Pack and Send to Fulfillment center
8/14/2019 FIAT Presentation
11/22
Product comparison
Unique type
Novelty
Prepared Slow Food High demand Meal
Eliminates Time
No other competition delivering producttype.
8/14/2019 FIAT Presentation
12/22
8/14/2019 FIAT Presentation
13/22
Resources
FIAT is a registered Connecticut LLC, DBA asFood In A Tube
FIAT is in application for a Trademark Investors; FIAT issues company shares FIAT has currently limited shares available FIATS BOD includes; Rick Seres, Naturopathic
MD, Vincent LoRicco, Chiropractor, StevenGamberdella, Marketing Specialist, Sales
analyst, Matthew Golden, Insurer, Ed Flanagan,CPA, Kim Izzo, Attorney Fredrick Trotta,Individuals, Joseph Gloria, Matthew Cowan
8/14/2019 FIAT Presentation
14/22
Potential size
FIAT will be a Household nametransforming the slow/fast prepared foodmarket.
Age Toddler to Elder care
College and office vending machines
Limitless
8/14/2019 FIAT Presentation
15/22
Financial payback
Investors dividends are distributed by time in ofpurchased share
A 5 year projection raised capital to cover
FIATS expense through the issuance ofCompany shares
FIAT goal is to reinvest in expansion tomanufacture additional flavors
Each tri annual order will add a new menu item National Radio Coverage will expand sales by
the end of the forth quarter.
8/14/2019 FIAT Presentation
16/22
Pouch design
P t t
8/14/2019 FIAT Presentation
17/22
PrototypeInnovative Egg shape
8/14/2019 FIAT Presentation
18/22
Back nutrition & mission
8/14/2019 FIAT Presentation
19/22
Pouch design
8/14/2019 FIAT Presentation
20/22
Veggie Cheese Omelet
Brown cage free eggs, omega 6, cheddar cheese, peppers, olive oil, soy butter
Iodized Sea Salt, cream tartar Calories 146 Calories from Fat 25 Nutrition Facts serving size 8oz.(34g.)Serving per
Tube. Sat fat 0g.Trans Fat 0g.Cholest 0mg.Sodium 4mg. (0%DV) Total Carb23g. (8%DV)Dietary Fiber 2.6g. (11%DV) Sugars 1g.Protein 4g. Vitamin A 0, Vitamin C 10%, Calcium 2%, Iron 8% Percent of Daily Values (DV) are based on a 2,000 calorie diet. Veggie/Cheese Omelet 1 Whole Egg /1 Egg White
3/4 tbsp. Soy Butter 1/2tbsp Cheddar Cheese 1tsp. Bell & 1tsp. Red Pepper 1/2tsp Cream Tartar Kosher Sea Salt with Iodine and Black Pepper.
8/14/2019 FIAT Presentation
21/22
Who is FIATS Customer?
Will you join us..
o ou en g r e
8/14/2019 FIAT Presentation
22/22
Fo oI Tu eIn g r e