MEDIA KIT DIGITAL SALES
MEDIA KITDIGITAL SALES
Fundraising Institute Australia (FIA) is the nationalpeak body representing professional fundraising in
Australia.
Our members include charities of all sizes, fromthe smallest to the largest fundraising
organisations in Australia and representapproximately 80%of total fundraising revenue in
Australia.
The FIA Community of members and otherstakeholders in the sector includes fundraisers atall levels of their profession, from junior to senior,CEOs, directors, key decision makers and others.Advertising with FIA ensures your brand, product
or service is exposed to thousands of professionalsin the fundraising sector.
FIA was established more than 40 years ago as the voiceof the sector, advocating ethical practices and equipping
members to achieve fundraising excellence.
More than 1,400 membersand supporters directly
benefit from our services butour impact is felt via the
entire sector.
We set the standard for fundraisingexcellence through professionaldevelopment, ethical standards via the FIACode, networking for best practice andadvocacy to all levels of government onbehalf of our members.
74 FIA membershave achievedtheir CFRE, aninternational
accreditation forprofessionalfundraising.We have 15,186 followers
on social media.
Over 3,500 peopleattended our 85 eventsaround Australia in the
previous year.
We lobby onbehalf of
fundraisers togovernments
across Australia
2379 fundraisers, CEOs andBoard members have
registered for FIA Code ofConduct training.
Our members buildgreat relationships
with fundraisingprofessionals
across Australiaand overseas.
We lobby state and federalgovernments on behalf of
our members and thesector (we wrote almost adozen submissions in 2018
alone).
We have more than200 volunteers
across our Stateand National
committees, ourBoard, the FIA
Code Authority andConference and
Awards.
We aim to makefundraising more
diverse andinclusive in
practice.
We had 279 print and radioplacements in the last
year.
667 fundraisers haverecently taken an FIA course.
1,027 peopleattended our
2019conference.
Include a Charity works with 85charities to make gifts in Wills a
social norm.
Get all the benefits of FIA membership, PLUS an invaluablenetwork of fundraising professionals. Call 1-300 889 670.
7,000 fundraiserssubscribe to our weekly
jobs bulletin.
4,268 followers
5,307 followers
3,272 followers
1,131 followers
7,000+ recipients
*As of 05/04/2019
Promote your brand, product or service to our highly engagedaudience of FIA members and professional fundraisers, includingHeads of Fundraising, CEOs and others in the sector. Promotion can be to the entire community of fundraisingprofessionals across the country or to just one state, via an EDMbuilt solely for you. The average open rate for national EDMS is currently about 27%;well above industry standard. To maintain open rates and audience interest, only one solus EDMper month is sold to selected FIA advertisers.
Specifications
Advertisers supply all imagesand copy.Deadline is one week prior tosend.Send date is by negotiationwith FIA.FIA approval for EDM contentand copy is required.Image banners must be 200-500px H x 650px W.Copy minimum is 250 words,maximum 850 words.
Email Marketing
Price $4,000Non-member
$5,000Member
Email Marketing
Price $1,000
Member Non-member
National database Approx 7,000+
NSW database Approx 2,000+
$1,250
VIC database Approx 1,000+
Price $700Member Non-member
$840
QLD database Approx 1,400+
Price $500
Member Non-member
$450
TAS database Approx 80+
WA database Approx 400+
SA/NT database Approx 390+
Member Non-member
$200 $250Price
Banner Advertising on FIA Emails
Promote your brand, product or service via alignmentwith FIA through banner advertising on FIA emails. Opportunities include banner advertising on MembersBulletin, Jobs Bulletin and Professional DevelopmentBulletin.
Jobs BulletinMember Bulletin
Specifications
Advertisers supply all images.Deadline is one week prior to send.Send date is by negotiation with FIA.Image banners must be JPG or PNG only.
Jobs Bulletin
Members Bulletin
Database National Member only (Approx. 1100)
Price
Frequency
Open rate
Member: $200 Non-member: $250
Fortnightly
20-30%
DatabasePrice
WeeklyFrequency
Open rate
National (Approx. 7000)Member: $400 Non-member: $500
25-31%
Professional Development Bulletin
Database
Price
Frequency
Open rate
National (Approx. 7000)
Member $200 Non-member $250
Monthly
27-29%
Banner Advertising on FIA Emails
Sponsored Content
Engaging content that benefits or provides value tofundraisers and the sector and ultimately promotes yourbrand, product or service can be featured in an FIA EDM. Currently, opportunities for Sponsored Content are inMembers Bulletins and Professional Development Bulletins.
Connecting Up in ourMember Bulletin
Specifications
Advertisers supply all images and copyDeadline is one week prior to sendSend date is by negotiation with FIAFIA approval for Sponsored Content is required; previewon Bulletin with link to your website or FIA, depending onrequirements; preview copy is 250 words maximumImage banners must be 400px H x 850px W
Titan Grants in ourJobs Bulletin
Sponsored Content
Featured on Website
Price:
Frequency:
Member: $300 Non-member: $360
Remains on webiste until removal is requested
Member Bulletin
Connecting Up on the FIA website:
Jobs Bulletin
Price:
Frequency:
Database:
Member: $250 Non-member: $300
Fortnightly
National Members only (Approx. 1100)
Price:
Frequency:
Database:
Member: $700 Non-member: $1000
Weekly
Approx. 7000
Social Media Posts
5,248 followers
Individual PostsMember Non-Member
4,275 followers
3,266 followers
1,132 followers
$100
$50
$150
$40
$50 $40
$22 $30
Packaged Post on all four platforms
Member Non-Member
$150 $200
SpecificationsAdvertisers supply all images and copy.Deadline is one week prior to send.FIA approval is required.Linkedin images: 1200 px W x 628 px H.Twitter images: 1024 px W x 512 px H.Facebook and Instagram images: 2048 W px x 2048 px.Videos a minute or less.
Advertising with FIA
Get in touch with us to find out more! Email: [email protected] or
Phone: 1300 889 670.
Opportunities to advertise with FIA are correct at timeof printing and prices are subject to change. April 2019.