FHRAI June 2012 Mezban- Inverted Topography

Best consultants in the business articulate the new trends in the making

Kitchen Design & trends

June 2012

Vol 12 Issue. 6Pages 72

Rupees 50By DDP Publications

A MOnTHLY On HOSPITALITY TRADe

Innovative design ideas give a restaurant the edge

Creative Designing

MoS Tourism talks on doubling the tourism potential

Doubling Domestic Market

Comforting Sleep Unique pillow proposition as value add for customers

Vol 12 Issue. 6Pages 72

Rupees 50By DDP Publications

magazine

photo feature chef talkanalysis news updates fhrai desk

desIGnstrategyThe restaurant project is a part of a business hotel (not classified in star category), in a tier 3 city in the country, which has been redesigned by the firm as a repositioning exercise. The strategy was to create a new identity for its already popular restaurant through interior architecture, making it a new dining destination in the city to spur the business of the hotel.

The design derives its strength from - innovative architectural lighting, minimalist design and an undulating topography. A series of lights, along the exterior wall named as ‘Thousand Moons’, gives a special character to the façade.

CLIent’sBriefThe brief called for a highly flexible layout with higher efficiency on floor, though it meant cutting down the seating capacity. The brief highlighted the project to be executed on a very tight budget and should be environmentally compassionate (if not sustainable) and low on routine maintenance. The brief also called for an ambience which could seamlessly straddle between a Fine Dine and a Lounge – fine dine during lunch and dinner and Lounge space during early evening hours.

newPositioningThe restaurant enhanced the business of the hotel helping it to acquire almost 85 per cent additional clientele and paved the way for a shift in the customer profile. It also brought about an immense dialogue among the general public of the benefits of good design, and how they impact business in a positive way.

InveRted n e eVisually

‘Thousand Moons’ custom designed lights by the architects set the tone for the drama within

Waiting Lounge – The zig zag cantilevered seating is

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june 2012 I www.fhrai.com I58

travel movements events cover story

Project Project completion Project Duration No of covers Location Principal Architects Design Firm

Mezban - Inverted Topography

July 2011

4 months

92

Calicut, Kerala

Lalita Tharani and Mujib Ahmed

Collaborative Architecture, Mumbai

ProjeCt FaCt File

View of the Restaurant from the Entry Foyer

Entry to Mezban

Waiting Lounge – The zig zag cantilevered seating is

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