EVERYTHING FFA ... LEARNING TO DO, DOING TO LEARN, EARNING TO LIVE, LIVING TO SERVE. FFA EXISTS TO MAKE A POSITIVE DIFFERENCE IN THE LIVES OF STUDENTS BY DEVELOPING THEIR POTENTIAL FOR PREMIER LEADERSHIP, PERSONAL GROWTH AND CAREER SUCCESS THROUGH AGRICULTURAL EDUCATION. NEW HORIZONS FFA ® THE MAGAZINE OF THE NATIONAL FFA ORGANIZATION
FFA New Horizons is the official member publication for the more than 500,000 members, parents, advisors, alumni and supporters of the National FFA Organization. Learn about advertising opportunities available with this highly targeted publication
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EVERYTHING FFA ...Learning To Do, Doing To Learn, earning To Live, Living To Serve.
FFa exiSTS To make a poSiTive DiFFerence in The LiveS oF STuDenTS by DeveLoping Their poTenTiaL For premier LeaDerShip, perSonaL growTh anD career SucceSS Through agricuLTuraL eDucaTion.
new horizonsFFA ®
t h e m a g a z i n e o f t h e n a t i o n a l f f a o r g a n i z a t i o n
FFA New HorizoNs MEdIA: MAGAzINE ANd SocI Al NETwoRkmuLTipLe pLaTFormS For The aDvancemenT oF your branD
eDucaTe, inForm, connecT anD enTerTainServing as the primary communication link to FFA members, families and teachers, FFA New Horizons provides vibrant, relevant content to teen members while engaging them with language that is easy to understand.
• mainTainS year-rounD preSence wiTh FuLL FFa memberShip
• SpeakS To FFa memberS aT home wiTh FamiLy anD onLine wiTh FrienDS
• DeLiverS your meSSage in The conTexT oF SoughT-aFTer eDiToriaL
• eSTabLiSheS your branD wiTh iDenTiFieD aFFiniTy auDience oF 12-21 year-oLDS
• oFFerS coST-eFFecTive “DirecT maiL” anD “opT-in” Link To naTionaL youTh auDience From reaDex
2009 Survey• 62% oF reSponDenTS reaD
or LookeD Through aT LeaST 3 oF The LaST 4 iSSueS oF nh.
• 65% reaD haLF or more oF each iSSue
• 66% oF reSponDenTS Save The magazine aS a reSource
• 80% oF reSponDenTS are inTereSTeD in reaDing abouT agricuLTure FacTS/FeaTureS
• 78% are inTereSTeD in reaDing abouT coLLege/ career inFormaTion
FFA New HorizoNs MEdIA: MAGAzINE ANd SocI Al NETwoRkmuLTipLe pLaTFormS For The aDvancemenT oF your branD
From reaDex 2009 Survey
• 62% oF reSponDenTS reaD or LookeD Through aT LeaST 3 oF The LaST 4 iSSueS oF nh.
• 65% reaD haLF or more oF each iSSue
• 66% oF reSponDenTS Save The magazine aS a reSource
• 80% oF reSponDenTS are inTereSTeD in reaDing abouT agricuLTure FacTS/FeaTureS
• 78% are inTereSTeD in reaDing abouT coLLege/ career inFormaTion
croSS pLaTForm capabiLiTieS
• proviDeS muLTipLe connecTion poinTS in The conTexT oF conSumer choiceS anD career DeciSionS
• inTegraTeS prinT reaDer engagemenT wiTh SociaL neTwork onLine reLaTionShipS
• SuppLieS SpeciaLizeD conTenT markeTing aS SeTTing To enDorSe your meSSage
DiSTribuTion:• maiLeD DirecTLy
To The homeS oF 550,000+ memberS, TeacherS anD SupporTerS
• paSS-aLong reaDerShip oF 1.2 miLLion
• magazine maiLeD DirecTLy To homeS QuarTerLy
REAdERSHIp pRoFIlE:
• circuLaTion: 550,000, incLuDing parenTS, TeacherS anD aLumni
• chapTerS: 7,487 LocaL chapTerS
• urban reach: chapTerS LocaTeD in 16 oF The 20 LargeST u.S. ciTieS
• reSiDence: 66% ruraL, 34% SmaLL Town or Suburban/urban
• genDer: 58% maLe, 42% FemaLe
• age: average 17 yearS. 89% oF memberS in graDeS 9-12
• eDucaTion/career inTereST: 87% career expLoraTion, 81% coLLege preparaTion, 81% TechnoLogy
• abc auDiTeD
DiSTribuTion:• maiLeD DirecTLy
To The homeS oF 550,000+ memberS, TeacherS anD SupporTerS
• paSS-aLong reaDerShip oF 1.2 miLLion
• magazine maiLeD DirecTLy To homeS QuarTerLy
FFA New Horizons highlights the programs, interests and accomplishments of the National FFA Organization and its members through exciting features and departments – all of which aggressively drive readers online to extend their FFA New Horizons brand experience.
2 bIgReseaRcH sIMulTaneous MedIa usage sTudy oR suRvey (sIMM13), deceMbeR 2008, pg. 70 of Mpa 2009 MagazIne Handbook.
IN pRINT …
magazineS Drive web Search more Than any oTher meDium – more Than DoubLe inTerneT aDverTiSing anD SociaL meDia.2
75%oF TeenS reaD magazineS.1
Strengthen your print campaign with FFA New Horizons’ companion web element. FFA’s official social network is exclusively comprised of members who subscribe because they want to be connected to other members.
FFa naTion memberS can:
• upLoaD anD Share phoToS
• waTch viDeoS
• creaTe groupS
• parTicipaTe in DiScuSSionS
• meSSage each oTher
• expLore The DigiTaL verSion oF FFA New HorizoNs
• Search For reSearch TopicS
• expLore expanDeD conTenT in DepTh
A variety of ad units and sponsorship opportunities can be customized to achieve advertiser goals.
ANd oNlINE AT ffa.org/ffanation…
Ad SpEcS/dIGITAl SubMISSIoNSuppLieD FiLeS poLicy
Journal Communications Inc. is not responsible for enhancing advertisers’ digital files or resizing to match the ad space purchased.
If any additional work is necessary or if files deviate from the size or specifications on this form, the files will be rejected and must be resubmitted. Please proof your ad carefully before submission. Resubmitted files will be subject to a $50 processing fee.
Any extra charges incurred by Journal due to problems with supplied files will be billed to the advertiser with a detailed explanation of the problem.
prooFing poLicy
We do not provide a proof for ads submitted digitally. It is understood that the files are set up as the advertiser intended, were approved prior to submission and will output as supplied.
Please supply a color proof for content reference (SWOP preferred).
Please note: The quality of materials is the responsibility of the supplier.
SubmiTTeD prinT aDS:
• Submit as a high-resolution PDF (PDF/X-1a).
SubmiTTeD onLine aDS
• Submit in one of the following formats – GIF, Animated GIF, JPEG, Flash. If submitting Flash, also supply a backup GIF to serve to users who do not have the Flash plug-in.
• Files may not exceed 30 KB.
• Linking URL must be provided.
Please note: The accuracy and quality of materials is the responsibility of the supplier. Please proofread your ad before submission.
• Submit logo as an .eps or other format that supports a transparent background
• All rich media ads must be submitted as a .SWF or .FLA file with a click through URL.
• All ad units must be coded properly for click tags and launch a new browser window when clicked on.
• If files do not contain the proper coding or deviate from the specifications on this form, the file will be rejected and must be resubmitted.
• Upload files and complete the contact information form. Once files are uploaded, a message indicating a successful transfer will be posted. Detailed FTP instructions are available from your sales rep.
• Compress your files into a single compressed, self-extracting file. We can only accept file sizes less than 10 MB.
• Include business name, magazine name and ad size in your e-mail message. E-mail to [email protected].
DiSk:
• We accept Mac-formatted CDs/DVDs. Please e-mail all PC-formatted files.
• We hold supplied disks until publication. If you would like your disk returned, submit a self-addressed stamped envelope. Allow 6-8 weeks after publication for a returned disk.
prinT aD SizeS (Only a full-page ad guarantees
exclusivity on the page.)
Two-page SpreadBleed: 15.75"w x 10.75"h Trimmed to: 15.5"w x 10.5"h Live area: 15"w x 10"h (.25" gutter on each side)
Set your document up to the bleed size, keeping all images/text in live area.
Full pageBleed: 8"w x 10.75"h Trimmed to: 7.75"w x 10.5"h Live area: 7.25"w x 10"h
Set your document up to the bleed size, keeping all images/text in live area.
back coverBleed: 8"w x 8.125"h Trimmed to: 7.75"w x 8"h Live area: 7.5"w x 7.875"h
Set your document up to the bleed size, keeping all images/text in live area. Special size to accommodate mailing address and indicia.
1/6-page vertical2.125"w x 4.5"h
1/3-page horizontal4.4375"w x 4.5"h
1/3-page vertical2.125"w x 9.5"h
1/2-page vertical4.4375"w x 6.5"h
1/2-page horizontal 6.75"w x 4.5"h
2/3-page vertical4.4375"w x 9.5"h
Leaderboard728 x 90 pixels
medium rectangle300 x 250 pixels
wide Skyscraper160 x 600 pixels
onLine aD SizeSvirtual magazine Sponsor728 x 90 pixels
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