Ff4 social media for festivals - introduction to twitter

S O C I A L M E D I A F O R

F E S T I V A L S I N F I F E

I N T R O D U C T I O N T O T W I T T E R F O R F E S T I V A L S

Susan McNaughton

March 2015

W H A T I S T W I T T E R ?

• Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

W H A T I S A T W E E T ?

• A Tweet is 140 characters in length—you can share a

lot with a little space.

• User Name - up to 15 characters

• Real Name - up to 20 characters

O N L Y 1 4 0 C H A R A C T E R S ?

• Connected to each Tweet is a rich details pane that

provides additional information, deeper context and

embedded media. You can tell your story within your

Tweet, or you can think of a Tweet as the headline,

and use the details pane to tell the rest with photos,

videos and other media content.

T W E E T W I T H R I C H C O N T E N T

The Tweet with

photograph

attached

Photograph

hosted on

Instagram Location

information

about the

photograph

W H A T D O W E S A Y O N T W I T T E R ?

• Users share updates about what they’re doing – which for festivals and interest groups means that there’s a huge amount of information being created about daily life, all of which can be searched

B U T W H A T D O W E G E T O U T O F

I T ?

• You don’t have to Tweet to get value from Twitter – you can use it to read and follow people, companies, events of interest and to find others with shared interests

W H A T D O E S I T A L L M E A N ?

• Following – Tweets from Twitter Users you are following will appear in your Timeline

• Followers – Users who have chosen to have your updates feature in their timeline

• @ - the special character which precedes a Twitter name to mention someone else on Twitter

• RT – retweet – a way of showing others that you’re sharing content

• MT – less used, but courtesy if you have amended

• # tag – a way of grouping Tweets about a subject

D I F F E R E N T T Y P E S O F T W E E T

• Broadcast

• Engagement

• Useful information

• RT content from someone which you’ve found useful

T Y P E S O F T W E E T - B R O A D C A S T

• Broadcast Tweet –

where you share

information about

yourself/your event

with your followers

T Y P E S O F T W E E T -

E N G A G E M E N T

• Engagement Tweet

– where you

mention other

Twitter names in

your Tweet – either

by @ and their

Twitter Name, or by

RT (retweeting

something

interesting)

T Y P E S O F T W E E T – U S E F U L

I N F O

• Useful info Tweets – where you share information about something which will be of interest to your followers, but which is not about you –maybe a link to an article you found interesting

T Y P E S O F T W E E T - R E T W E E T

V A R I E T Y I S T H E S P I C E O F L I F E

• Keep a mixture of Tweets going on to encourage people to

follow you

• Recommendations of others are really powerful • Sharing is good

• You’re helping others

• They remember you

• They tell their friends

• Mix the type of content you share too • Links

• Photographs

• Videos

• Sound

T E N T I P S F O R T W I T T E R F O R

F E S T I V A L S

• User name easy to

remember

• Follow your participants

• Follow people who live

in your area

• Don’t beg for followers

• Create compelling

content

• Mix up the types of

content

• Always be sharing

• Find good #Tags for

your event

• Build lists

• Interact with others

G E T B U S Y , G E T S O C I A L

T W I T T E R : H T T P S : / / T W I T T E R . C O M / S U S A N M C N A U G H T O N

F A C E B O O K : H T T P S : / / W W W . F A C E B O O K . C O M / S U S A N . M C N A U G H T O N . S O C I A L . M E D I A

W E B : H T T P : / / W W W . S U S A N M C N A U G H T O N . C O M

L I N K E D I N : H T T P : / / W W W . L I N K E D I N . C O M / I N / S U S A N M C N A U G H T O N