TEXAS DRAGON BOAT ASSOCIATION P.O. Box 980972 Houston, Texas 77098 713-205-7373 [email protected]www.texasdragonboat.com PRESIDENT/EXECUTIVE DIRECTOR David Mandell FESTIVAL/REGATTA SPONSORSHIP LEVELS ABOUT THE TEXAS DRAGON BOAT ASSOCIATION The Texas Dragon Boat Association is a 501(c)(3) Texas non-profit corporation. Our mission is “To promote the tradition of dragon boating, increase awareness of Asian and Asian-American culture, and enhance cross-cultural understanding.”
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FESTIVAL/REGATTA SPONSORSHIP LEVELStexasdragonboat.com/sponsorship/Sponsorship_Proposal_FestivalLevels.pdf · FESTIVAL/REGATTA SPONSORSHIP LEVELS WHY SHOULD YOU SPONSOR? Dragon boat
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The Texas Dragon Boat Association is a 501(c)(3) Texas non-profit corporation. Our mission is “To promote the tradition of dragon boating, increase awareness of Asian and Asian-American culture, and enhance cross-cultural understanding.”
WHY SHOULD YOU SPONSOR?Dragon boat racing offers organizations a special opportunity to capitalize on:
ORGANIZATION TEAMBUILDINGAn advance practice session and multiple races on event day boost team morale and create a high-performing team (20 paddlers, 1 drummer, and 4 alternates). Teamwork is the key. All equipment is provided, and coaches provide training and serve as the steerspersons.
MARKETINGThe Festival and Regatta represent landmark annual Asian festivals in Houston.
COMMUNITY VISIBILITYPast Festivals and Regattas have received wide media coverage, including print, radio, and television. Sponsors will be recognized on t-shirts, in announcements during the events, on the web site and web links, and through other channels.
DIVERSITYThe Festival and Regatta are two of the largest multicultural gatherings in Houston (Harris County) and Sugar Land (Fort Bend County). Three thousand to five thousand people per day are expected.
Eight teams participated in the first Houston Dragon Boat Festival on Buffalo Bayou in downtown Houston in 2001. Held each May, the Festival has expanded to include over 30 teams, numerous arts & crafts and food vendors, day-long Asian cultural performances, and 5,000 attendees.
In 2004, TDBA inaugurated a second, two-day event, the Gulf Coast International Dragon Boat Regatta at Clear Lake Park, and now in Sugar Land, TX, held each October.
The Texas Dragon Boat Association is a 501(c)(3) whose mission is to promote the tradition of dragon boating, increase awareness of Asian and Asian-American culture, and enhance cross-cultural understanding. Funds raised from the Festival and Regatta will be used to build two boathouses – one on Buffalo Bayou and one in Fort Bend County, TX – and to establish a year-round corporate/community teambuilding program, youth education program, and breast cancer survivor program.
• Team entry for 25 team members• Two advance practice sessions (weather permitting)• Name displayed as team sponsor on event program, event signage, and link on
our website at www.texasdragonboat.com• Mention in Texas Dragon Boat Association press releases about the event• Multiple announcements as a team sponsor on the day of the event• T-shirts on Race Day for 25 Team Members• Discounted sponsorship fee available for sponsoring both in the May Festival and
October Regatta• Priority registration for next year’s Houston Dragon Boat Festival or Gulf Coast
• High Visibility: Company Name on 120 Paddles during Practice Sessions and Festival/Regatta Event Days
• Paddles will be seen in photographs and video of the event• Acknowledgement in program and announcement during the day • Company logo on T-Shirts and Programs• Vendor booth to display company products
PADDLESPONSORSHIP
NOTE: For a total of $15,000, Company can be a Paddle Sponsor for the entire 2015 season, in which case benefits will apply during both the May Festival and the October Regatta. The paddles will be used in dragon boat festivals in Louisiana, Oklahoma, and Texas. Other equipment and services will be provided by the Texas Dragon Boat Association.
TITLE RECOGNITION:• Corporate Name incorporated into the title of the event:
“[Company Name] Houston Dragon Boat Festival”• Press conference to publicize title sponsorship• Press releases to reference Company as title sponsor• Recognition in newspaper ads (subject to donation of advertising space)• Greeting and photo from Executive Representative in the event program• Executive Representative will provide official welcome in opening ceremony
and/or closing ceremony• Company name and logo incorporated on event signage, event t-shirt, and
www.texasdragonboat.com web site as Title Sponsor• Web link to home page from the Texas Dragon Boat Association website• Prime stage location reserved for company banner at event• Top, prominent, and frequent recognition by the celebrity emcees
during the event
FESTIVAL TITLESPONSORSHIP
RACE ENTRIES:• Two company team entries (25 members per team) in the event• Two advance practice session for each Company team, weather permitting
(on a previous weekend)• T-shirts on the day of the event for each team member
EVENT DAY PRODUCT PLACEMENT AND MARKETING:• Company will receive complimentary vendor booth• Opportunity to distribute samples and promotional materials in coordination
with the official activities, and recognition as “official product”
(CONTINUED)
PRIORITY REGISTRATION FOR 2016:• Priority team registration for 2016• First opportunity to become Title Sponsor of the 2016 event