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Sponsorship Proposal Friday 21st, Saturday 22nd & Sun 23rd August 2015 In association with Portsmouth University and Hampshire Football Association approved. 2015 offers local and National organizations to help build and support a premium 11-a-side pre-season football tournament here and abroad. Promoted and played in the right spirit FUN, FRIENDLY FOOTBALL on the SOUTHCOAST BU12,13,14,15,16 GU12,14,16 + women
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Festivaloffootballsponsorshipoutline

Apr 06, 2016

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David MacAskill

AN INTRODUCTION TO SPONSORSHIP FOR THE FESTIVAL OF FOOTBALL PORTSMOUTH 2015
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Page 1: Festivaloffootballsponsorshipoutline

Sponsorship Proposal

Friday 21st, Saturday 22nd & Sun 23rd August

2015

In association with Portsmouth University and Hampshire Football Association approved.

2015 offers local and National organizations to help build and support a premium 11-a-side pre-season

football tournament here and abroad.

Promoted and played in the right spirit

FUN, FRIENDLY FOOTBALL on the SOUTHCOAST

BU12,13,14,15,16GU12,14,16 + women

Page 2: Festivaloffootballsponsorshipoutline

Executive Summary

Date:Friday 21,22,23 August 2015

Time: Fri 9am - Sun 10pm

Location:Portsmouth University, Langstone Village

Presented by: David MacAskill/Andy Broadhurst

Reach: currentlyIreland/Spain, Uk home nations

Event Objective: The above will host the Festival of Football at Portsmouth University: we aim to provide competitive football, friendly environment

and plenty of football fun for players, coaches and family alike. We hope to enrich the footballing community of Portsmouth, making them a focal point to be a Premium Worldwide 11-a-side football tournament on the

Southcoast over the next 5 years.

Activity: The Portsmouth Festival of Football

Participants: GU12/14/16 + womenBU12/13/14/15/16

Why Sponsor:• Community involvement• University involvement• Not a high risk• Advertisement• Increase product placement/product reinforcement

Sponsorship highlight:• Specific traffic location• Access to university and concentration of attendees.• Product sampling• Use of logo in event promotion• Great display area

Page 3: Festivaloffootballsponsorshipoutline

PORTSMOUTHFESTIVAL OF

F TBALL2015

Hello and thankyou for enquiring and showing interest in the sponsorship opportunities for the very first Portsmouth Festival of Football tournament. August 2015.

After many years as a football enthusiast, Iʼve travelled much of the UK and the USA as a Football or ʻSoccerʼ coach with varying success in tournaments, leagues and camps, notably DUKE University, NC and World Class Soccer in Fairfax, Virginia, before returning home and becoming a schoolteacher in Portsmouth.

# With a degree in Sport and experience of organizing mainly large scale 5-a-side football tournaments with Powerleague Soccer; part of the organising team of the News of the World National fives, organised camps & clinics here and abroad, as well as organizing teams and establishing community football clubs. I feel I have some of the right credentials to organize and promote this tournament.

Club experience, my links with Portsmouth University saw me gain recognition with UPWFC, coaching and winning the National BUSA shield in 2005 and then leaving to setup Hayling United Ladies FC in 2006. Through this, I currently work with Andy Broadhurst (secretary of BTC Southampton) who is also on the organising committee and felt that there was a need for pre-season 11-a-side football tournament somewhere in between.

It is not the first time an International Youth Football Tournament has been held at Portsmouth University, since 2000 there has been a gap and it is felt something missing in the footballing community.

This coming year we felt we would close that gap and once again build a reputation, for providing first class facilities at the University of Portsmouth (currently home to Portsmouth Football Club) and inviting 72 teams to compete in divisions sponsored by yourselves. Local businesses, proud of their community, promoting sport & engagement for our youth, Locally, Regionally, Nationally and Internationally.

I look forward to working with you and providing such opportunities.

Sincerely

David MacAskillTournament Organiser

Page 4: Festivaloffootballsponsorshipoutline

Making an Impression

Potential for:✦ Print promotion✦ Local Radio✦ Local/Regional/National Newspapers✦ Local/Regional television coverage

Sponsorship Options:

Title sponsorship - Headline sponsor✦ Naming rights✦ Signage banners✦ Logo usage on registration and publications✦ Flyers✦ Footballs & promotional materials✦ T-shirts & staff clothing✦ Event space/event tent/promotional area point✦ Sales opportunity✦ Programme advertising front cover & editorial

Divisional Sponsorship✦ Signage✦ Sales opportunity✦ logo feature on forms/marketing information✦ Flyers✦ Multi media exposure✦ Programme inclusion✦ Trophy recognition/award

Page 5: Festivaloffootballsponsorshipoutline

Benefits in Detail

The following is a list of benefits available to sponnsors:

Networking opportunities - interacting and approachable to a wider audience (enter into their environment opposed to them entering yours).

Parents, managers, officials and of course ‘Buyers of the future’.

Involvement in a sports event with a reach far beyond the immediate community.

Advertisement : Local news/media.Local tv/media.

Social media marketing - Facebook, Twitter & LinkedinPitchside banners.

Additional sales opportunities.Printed materials: flyers, posters, programmes, tshirts & promotional

material; wristbands, footballs & badges.Invitations to a sponsors dinner.

Invitations to award ceremonies/presentations.Opportunity to participate in live broadcasting radio/tv.

Headline Divisional

Naming Rights Tournament Trophy Age division

Sales Opportunity Y Y

Mail out of promotional material Y N

Onsite banners Y Preferential rate

Registration forms Y Y

Product sampling Y Y

Tee shirt advertising Y Prominant Y supportiive

Radio/Newspaper Y Possible

Award presentation Y Y

Sponsors dinner Y 4/6 PERSONS Y 2 PERSONS

Advertising space/programme COVER + 2 FULL PAGE Y 1/2 page + directory

contact : [email protected]