Audubon Food & Film Festival October 17 2015 Community festival showcasing local creole cuisine & independent filmmakers Presented by: Haley Vogel, Mackenzie Stanton, Emy Verde, Dillon Hare & Robert Mills
4/29/15 12:24 PM
Audubon Food & Film Festival
October 17 2015
Community festival showcasing local
creole cuisine & independent
filmmakers
Presented by: Haley Vogel, Mackenzie Stanton, Emy Verde, Dillon Hare & Robert Mills
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Table of Contents
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Executive Summary Introduction
Our company is the NOLA Event Planning Group, our goal is to provide guests with a
new, exciting and worry free event no matter the venue. The New Orleans Louisiana Event
Planning Group was founded in 1998 in New Orleans, and puts on anywhere from fifty to
eighty events each year. We specialize in outdoor events ranging from film/food/wine
festivals, to large outdoor weddings that incorporate the New Orleans culture and history.
Many of the events NOLA works on are individual events through other companies or
parties. However about half of the events are larger with more vendors. For the majority of
the larger events the goal is to show New Orleans lifestyle and culture, while also promoting
tourism and economic growth in the area. As the nation knows well, Hurricane Katrina and
her damages are still being repaired and rebuilt. So NOLA is trying to be a part of the
rebuild by stimulating the economy and helping bring life back to the town. In the event
we are proposing the goal is to promote local restaurants by featuring key items on their
menus that are traditional Louisiana fair in the Creole style. We also want to feature the
local film talent that New Orleans wants to offer. There are many independent filmmakers
in the area and we hope to bring attention to their work and further awareness about the
industry.
For this event we are offering a food and film festival at the Audubon Park located
just outside of downtown New Orleans, LA. It will take place in mid-October on the 17th
from 4:00pm to 12:00am. The festival will include traditional creole cuisine from various local
restaurants; some of the featured items will include jambalaya, gumbo, crawfish, red
beans and rice, blackened chicken, beef or seafood, etouffee, okra, shrimp and grits, fried
oysters, beignets, bananas foster and many more. A few of the restaurants participating in
the event include, Arnaud’s Restaurant Amici Ristorante, Gumbo Shop, Oceana Grill, and
Daisy Dukes. There will also be a number of films featured throughout the event as well
including documentaries, narrative shorts, Louisiana Shorts, Animated Shorts, and Marquee
Screenings. Many of these films will be provided by independent directors, producers and
other sources throughout the community. There will be three separate areas with screens
that will be showing different shows throughout the event. A schedule will be provided on
the website prior to the event of when and where each showing will occur, there will also
be a map/handout with the show times and directions to each venue; food stands and
lavatories will also be listed on the map. There will be an intermission between each
showing to allow for travel to and from each screen, as well as time to purchase food and
beverages before the next film. Tickets and food vouchers will be sold both at a package
and individual rates.
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FOR RELEASE 9 A.M. PST, APRIL 3, 2015
PRESS RELEASE
Community food & film festival/ Showcasing local talents/ Creole cuisine/ Mid October First local food & independent film festival hosted in Audubon Park, New Orleans on October 17,2015 4:00PM-12:00AM
Who, What, Where, When, Why: Come out and support local film makers while enjoying local Creole cuisine
from New Orleans’s famous restaurants! The only film festival in New Orleans providing premier cuisine in
addition to our wide variety of films! The NOLA Event Planning committee will be hosting the festival in
Audubon Park, 6 miles outside downtown New Orleans. Multiple viewing areas will be available and
access to a variety of food vendors. Event will take place on October 17, 2015 from 4:00PM-12:00AM.
Tickets will be available for purchase on our website: www.NOLAevents.com and
http://www.neworleansfilmfestival.org/. Come out and support local talent while enjoying traditional
Creole cuisine!
Benefits of Participation: Promoting sustainability through showcasing local talent and cuisine.
Featuring food from: Arnaud;s Restaurant Amici Ristorante, Gumbo Shop, Oceana Grill, Daisy Dukes
Films: Documentaries, Narrative shorts, Louisiana shorts, Animated Shorts, and Marquee Screenings
Contact: Mackenzie Stanton NOLA Event Planning Phone: (203) 555-0100 Fax: (203) 555-0101
12345 Bourbon Street New Orleans, LA 32345 www.NOLAevents.com
FOR IMMEDIATE RELEASE
For this event we are offering a food and film festival at the Audubon Park located just
outside of downtown New Orleans, LA. It will take place in mid-October on the 17th from
4:00pm to 12:00am. The festival will include traditional creole cuisine from various local
restaurants; some of the featured items will include jambalaya, gumbo, crawfish, red beans
and rice, blackened chicken, beef or seafood, etouffee, okra, shrimp and grits, fried oysters,
beignets, bananas foster and many more. A few of the restaurants participating in the event
include, Arnaud’s Restaurant Amici Ristorante, Gumbo Shop, Oceana Grill, and Daisy Dukes.
There will also be a number of films featured throughout the event as well including
documentaries, narrative shorts, Louisiana Shorts, Animated Shorts, and Marquee Screenings.
Many of these films will be provided by independent directors, producers and other sources
throughout the community.
There will be three separate areas with screens that will be showing different shows
throughout the event. A schedule will be provided on the website prior to the event of when
and where each showing will occur, there will also be a map/handout with the show times
and directions to each venue; food stands and lavatories will also be listed on the map.
There will be an intermission between each showing to allow for travel to and from each
screen, as well as time to purchase food and beverages before the next film. Tickets and
food vouchers will be sold both at a package and individual rates.
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Description of Event: Locality & Venue Selected Venue: Audubon Park located in New Orleans, LA.
New Orleans, Louisiana is a well populated tourist spot and attraction. It is well
known for its Caribbean, African, and European influences that continue to define it
as a fusion destination. Visitors and tourists visit New Orleans for its diverse offerings in
history, culture, music, food, and entertainment. Festivity and celebration is a huge
aspect of this city, as well as its authenticity and traditionalism. New Orleans’s
hospitality and sense of community will make it hard for you to leave.
As with any city, New Orleans is comprised of various neighborhoods and
districts that are unique in their own ways. Grouped together in a set of ten, each
neighborhood offers something different that caters to any preference. The
Arts/Warehouse District boasts acclaimed museums and galleries, while the Central
Business District located downtown features the main hubbub of the city with
assorted shops, restaurants, and theatres. On the other side, Uptown, Carrollton, and
the Garden District all share charming qualities such as relaxed atmospheres and
open public spaces. Their attractions include classic architecture, traditional
residences, vintage services such as barber shops and antique shops, scenic views
and gardens, and most importantly refreshing parks and tasty restaurants.
The food scene in New Orleans is a mix of different flavors, regions, spices, and
ingredients. It is also recognized for its local traditional favorites such as gumbo,
beignets, jambalaya, andouille sausage, crawfish, shrimp creole, muffulettas, po-boy
sandwiches, red beans and rice, bananas foster, and bread puddings. All these
dishes represent that distinct New Orleans flavor and savor. With almost all Louisiana
restaurants offering their own version of these dishes, every visitor has their own
favorite and go-to spot. There are famous spots that offer the “original” recipe, while
other restaurants are simply known for their specialty offering of one item. The New
Orleans’ food scene is home to both traditional and modern cuisines that continue
to bring people back for more. Film in New Orleans is also a big part of the culture
and tradition. Nicknamed the “Hollywood of the South”, New Orleans has been
home to several famous productions, movies, writers, and filmmakers. The film
business is continuing to grow and has become a billion dollar industry, boosting the
New Orleans economy with big budget projects and new/independent films. The
independent film industry is especially showcased during various film festivals such as
the “French Film Festival, filmOrama, Moonlight Movies, the New Orleans
International Children’s Film Festival, and the more well-known New Orleans Film
Festival.
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Locality & Venue Contd.
The New Orleans Film Festival features “local, regional, national, and international films” that have
even ended up being critically acclaimed and recognized. The beautiful visuals and backdrops that each
New Orleans district offers is what especially attracts productions. And so film crews and productions have
been making appearances all through New Orleans, and most importantly at Audubon Park. Located in the
Garden/Uptown District, Audubon Park is the perfect area for recreation and leisure. Just six miles from the
heart of the city, the park stops on the St. Charles Avenue streetcar line or is a 15 minute car ride from all the
bustle and buzz. Accessible to all since 1898, this free park is home to several events, services, and facilities
that are fun for individuals or the whole family. With beautiful live oaks, lagoons, and sprawling open spaces,
Audubon Park is a favorite attraction for locals and tourists alike. Visitors can choose between picnicking,
sightseeing, jogging and running, cycling, rollerblading, or making use of the soccer fields, playgrounds, and
tennis courts. The park also houses the Audubon Trail Golf Course, the Audubon Clubhouse Café, the
Audubon Park Trail, and Bird Island. The park expands from St. Charles St. to the edge of the Mississippi River,
and across from both Loyola University and Tulane University. With a divided subsection separated by
Magazine St, the subsection houses the NORD Pool, the Audubon Zoo, the Cool Zoo Waterpark, Audubon
Park Stables, and the Audubon Nature Institute. The Audubon Institute is the spot that families frequent for all
its offerings and surrounding facilities. Its main goals are to “provide opportunities for recreation in natural
settings”, as well as to “weave quality entertainment through the guest experience”. This makes Audubon
Park the perfect location for events and festivals, and the perfect location for the 2015 NOLA Food and Film
Festival.
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Financing Our financial strategy will mostly be made up of donations and sponsors. As our income will mostly count on our sales, merchandise, and our vendors, we hope to balance out the difference with as much monetary gifts as possible. As our budget shows, the estimated and actual amount of money used within our income and expenses did offset each other nicely; but we hope to make as much as we can from the maximum amount of sponsors. In exchange we will offer the following packages to satisfy marketing and recognition opportunities. We want to focus on local restaurants and theatres that would benefit the most from the recognition opportunities, as well as other food and film organizations that would show the most interest in our festival. Sponsorship Opportunities:
• Gold- $750 Ø Ø Business logo, information, and contact information broadcasted on-screen in
between films Ø Business logo, information, and contact information included on programs and
menus Ø All ticket sales 15% discount Ø All food sales 15% discount Ø All merchandise sales 15% discount Ø Business logo included on all merchandise, signage, and marketing materials
(including website, emails, and ads) Ø Company provided banners at the festival
• Silver- $475 Ø Business logo, information, and contact information included on programs and
menus Ø All ticket sales 10% discount Ø All food sales 10% discount Ø Business logo included on all merchandise, signage, and marketing materials
(including website, emails, and ads) Ø Company provided banners at the festival
• Bronze- $250 Ø 10 ticket package deal with 15% discount Ø Business logo included on all merchandise, signage, and marketing materials
(including website, emails, and ads) Ø Company provided banners at the festival
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Film Showing Schedule
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Ø Arnaud’s Restaurant
• Appetizers ¯ Mushrooms Véronique-$9.50
¯ Shrimp Arnaud-$9.50
¯ Escargot en Casserole-$9.50
• Soups ¯ Turtle Soup-$8.00
¯ Shrimp Bisque-$8.00
• Shellfish ¯ Crabmeat Karen-$15.00
¯ Arnaud’s Crab cakes-$15.00
• Dessert ¯ Bananas Foster-$8.00
Ø Amici Ristorante
• Antipasto ¯ Polpette-$9.00
¯ Truffle Fries-$8.00
¯ Crab e Aragosta Ravioli-$10.00
• Salads ¯ Caesar-$8.00
¯ Caprese-$9.00
• Panini ¯ The Amici-$12.00
¯ Grilled Portobello and Eggplant-$12.00
¯ Grilled Italian Sausage-$13.00
¯ Caribbean Chicken Wrap Box
Food
Vendors
These restaurants represent a comprehensive look into New Orleans’ cuisine and dishes.
Every restaurant created a set menu that best exemplifies their restaurant and mission. Each
menu item was chosen by its popularity and representation of New Orleans.
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Food
Vendors Ø Gumbo Shop
• Box Lunches-$10.50 each ¯ The Cajun Box ¯ Caribbean Chicken Wrap Box ¯ Loyola Box ¯ Poydras Box ¯ The President Box ¯ The Vice President Box
Ø Oceana Grill
• 3 COURSE DINNER-20.00 each ¯ Includes Soup or Salad and Guests Choice of Entree and
Dessert. Beverage Included (Soda or Water)
• Salad ¯ Caesar Salad
• Soup ¯ Seafood Gumbo ¯ Turtle Soup
• Conti Street Dinner Entrees ¯ Taste of New Orleans ¯ Shrimp Platter ¯ Blackened Red Fish Etouffee ¯ Blackened Chicken Pasta
• Dessert ¯ Bread Pudding ¯ Chocolate Kahlua Mousse
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Competitor Analysis
Existing Events
§ “Crescent City Blues And BBQ Festival” Barbeque & Blues Festival held October 16th-18th
o Friday, Oct. 16: 5:30 to 8:30 p.m.; Saturday, Oct. 17, and Sunday, Oct. 18: 11:00 a.m. to 8:30 p.m. Lafayette Square Park 540 St. Charles Ave. New Orleans, Louisiana 70130 Admission: Free
§ SEAlebration at the Aquarium of America o Friday, Oct. 2 5:00-8:00 p.m o Audubon Members only, free admission
Similar Events
New Orleans Film Festival o Throughout mid-late October o Held at various venues throughout the New Orleans area o Film maker Welcome party held on October 17th o Seminars & Workshops
§ FoodFest o Date & Time to be announced, held in the French market o Free Admission o Weekend long festival showcasing unique food
§ French Film Festival o Date & Time to be announced o Held in Prytania Theatre o Show French, foreign films
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Competitor
Analysis Contd.
While conducting the analysis of our competition we separated competitors into two categories: existing events and similar
events. Existing events included the festivals in closest proximity to our festival and events held in the October month (along with our festival). Existing events included the “Crescent City Blues & BBQ Festival” which is being held October 16th -October 18th. We chose to hold our event on October 17th because we
feel that the “Crescent City Blues & BBQ Festival” will attract many festivalgoers to the greater New Orleans area. Due to the fact that our festival is inaugural and the first of its kind we are hoping to attract that particular market segment. The Aquarium
of America located just outside of the park we are hosting our festival is also holding a “SEAlebration” event on Friday October 2nd. This particular event is members only and is also held earlier in the month, we do not feel they are as big of a threat to our
festivals attendance. Similar events included festivals that were similar to the actual idea of our festival. We are hosting a food and film festival so we researched events that were notable food or film festivals in the New Orleans area. We identified the
“New Orleans Film Festival”, “FoodFest”, and the “French Film Festival” as all significant competitors to our event. We feel that we have a competitive advantage over these festivals because we offer something different by providing both
exquisite cuisine and entertainment through film. We also chose to partner with the New Orleans Film Fest so we could showcase New Orleans talent and also effectively market to our segment that is interested in film.
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Demographics Market Analysis
• Demographic Variables (age, gender,income) o Male 46.85%
o Female 53.15%
• Industry description and outlook: o New Orleans’ tourism industry welcomed 9.28 million visitors in 2013,
o Visitors spent $6.47 billion
o 42.5 percent of New Orleans visitors were first time visitors
o 57.5 percent were repeat visitors, and overnight
o Visitation from feeder markets: outside of Louisiana were: Texas, Florida, California and
Mississippi.
• Target Market: o Millennial generation (ages 18-34) in New Orleans area as well as surrounding cities/ neighboring
states
• Competitive analysis o New emerging industries such as the Greater New Orleans BioDistric
o Film industry
§ “The state began allowing a number of tax credits to filmmakers who shot there after
Katrina. Between 2008 and 2010, an average of nearly 100 films a year were made in
Louisiana, up from just 33 annually from 2002 to 2007.”
• Projections: o One of the fastest growing metro areas
o Market Share
o Pricing and Gross Margin
• Regulations: o Government regulations and
restrictions
o Permission to use the park as a venue
o Capacity and fire hazards
o Allergies
o FDA federal regulations
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Demographics &
Market Segmentation
The target market for our event consists of the Millennial Generation
(ages 18-34) in the New Orleans area and surrounding cities and smaller
towns. New Orleans has about 2,000,000 people in its metro area,
comprised of 53% males and 47% females. The NOLA festival will also
include people from any neighboring states that are close to the New
Orleans area. People from Texas, Mississippi and Florida are all potential
customers that can travel easily to New Orleans.
Typically, New Orleans has about 10,000 visitors each year especially
during the summer and fall months. Out of these 10,000 visitors,
approximately 58% were repeat visitors and stayed overnight, meaning
that they may come again during our event. These visitors bring in about
$6 billion with them, so it would be fiscally beneficial to reach out the
visitors and attract them to the festival. The NOLA festival wants to be
affordable and enjoyed by the whole community and anyone visiting
New Orleans. To do so, the NOLA festival will be price the tickets for the
event around the income of our target market. The key to running a
repeat festival is to provide the right experience to our target market at
the right price so they want to come back next year.
Challenges
• Weather due to the fact we are
hosting an outdoor event
• Getting the word out because its a
new festival to the area
• Ability to join the local film festival
• Competition with other events
because we are holding it in the
summer
• Raising the appropriate funds to run a
smooth and enjoyable festival
• Establishing security procedures for
crowd control
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Situation Analysis
Goals
• Our goals are to bring the community together by supporting and promoting local artists and local businesses. Local talents sometimes struggle to make a name for themselves and this festival could be utilized as a stepping stone. By supporting these artists and businesses, we are putting money back into the community as well as appreciating the arts and cinema.
• Our other goals include: o Introducing a unique theme of food and film after the lineup of summer festival o Putting on an event that will become successful and ultimately an annual event;
promoting sustainability • Create a connection with all the local artists and businesses to expand our clientele, networking
inventory, and sponsorship register; this in turn will create a name for the NOLA Event Planning Group
Strengths
§ New Orleans is a seasoned area that regularly puts on festivals; venue, location, and turnout should be straightforward
§ Unique theme will attract many patrons § Our goal of sustainability of community and local arts is also attractive § Our event takes place after the spree of summer festivals and during other food-only and film-
only festival
Weaknesses
§ The explosion of festivals in New Orleans could overshadow our own event and goals; penetrating the market
§ Acquiring both staff and volunteers could prove difficult § Inexperience putting on a large scale festival with a unique but unfamiliar theme
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Situation
Analysis
Contd.
Opportunities
§ Reaching out to film schools in the area for film submissions and volunteers
§ Reaching out to undiscovered local businesses for promotion
§ Our various support of the arts and sustainability will attract a variety of patrons and sponsors
§ An excellent opportunity to present festival theme combinations
Threats
§ Our event could fail to become an annual festival § Other events and festivals with similar themes and dates
could deter a large turnout § Sponsors could be turned off my first time events and
possible inexperience and failure
Focus
Our focus includes showcasing local film writers, film directors, film producers, actors, restaurants, and chefs. We want to be a foundation in which these artists can make an image and brand in the community. The focus in our market also includes all those who support and have
an interest in sustainability, the community, cinema, and Creole cuisine.
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Customer
Analysis
General Population
• General population of General population of New Orleans Area: 378,715
• 1,240,977 live in the New Orleans’s Metro
• 23% of metro population is under 18
• Male 46.85%
• Female 53.15%
• Median age of 34.8.15%
• Median age of 34.8
Decision Drivers
§ Premiere f Premiere food and entertainment
§ Vendors and filmmakers can use the festival to promote themselves
§ ood and entertainment
§ Vendors and filmmakers can use the festival to promote themselves
Customer Base
§ Millennial Generation in New Orleans area and surrounding states
§ Those interested in culture and the arts
§ Local food vendors/ filmmakers
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Climate
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Economic Environment
§ Tourism is a large portion of New Orleans
economy, about a $5 Billion industry
§ Median Family Income of $50,000
§ Experiencing large growth every year despite
setbacks from Hurricane Katrina
Cultural Environment
§ New Orleans is known for its cultural background and for being a town of mixed population
§ Generally known for its French roots and Creole population
§ Festivals like Mardi Gras and other food, and music festivals emphasize all of the different cultures in New Orleans
Technological Environment
§ New Orleans has a few different food or film festivals throughout the year off all varieties, which means that the city can support a festival similar to ours
- Plenty of film festivals occur in New Orleans, so finding a venue to display the movies will not be a challenge for us (e.g. Carver Theater or The Theaters at Canal Place)
§ Food festival only requires open space, so there is not a lot of equipment needed for the vendors
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Attendee
Identification &
Pricing
Strategies
Attendee Identification
§ We have identified our attendees to be younger generations who are interested in immersing themselves in New Orleans culture. More specifically we are targeting the “millennial generation”, ages 18-34.
Reaching Our Audience
§ In order to reach the millennial generation we will offer appealing attractions through well-known & “in-style” food vendors, as well as popular films
§ We will also use social media as a main marketing tool to reach our audience through attractive graphics and promotional deals
Pricing Strategies
§ We will offer a packaged ticket price for attendees that wish to see up to 2 movies & purchase a total of 2 meal items
§ Better deal for couple package § Offer choices based on different consumer desires § Food and film tickets will also be available to be sold
separately for attendees o Packages will be sold for $25 for 1 guest o Packages will be sold for $40 for 2 guests o Separate tickets
§ Film Tickets: $16 for 2 movies § Food Tickets: sold as individual food
vouchers, $1 = 1 voucher
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Marketing Strategies
Marketing strategies are essential to our event because they allow us to make the surrounding
population aware of our festival and what it has to offer. It is also a good way to deliver essential information regarding the festival and when/where/what time it will be occurring.
Print Media
• Printed media marketing is a good way to include a good amount of information about the details of the festival. It would also target the older market, perhaps those who own a house or a business. Some methods of printed media that we could use include but are not limited to:
o Graphics o Flyers o Banners o Total estimated cost: $200
Social Media
• Another form of media marketing is social media. Social media has the tendency to target the more tech savvy group of individuals. This form of marketing would allow us to market to the younger crowd and create a more diverse number of attendees. Some forms of social media that we would utilize are:
o Twitter o Instagram (show pictures of the festival and the potential for a good time) o Facebook o Youtube (give short trailers of previous festivals to market for upcoming festivals) o Blogs (where people can express their opinion of the festival in confidence)
Other methods
• Another method that we could use to market to the general public would be: o Radio/ Commercial Broadcast o Total estimated cost: $140
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Promotion
Advertising
• Flyers and posters o Restaurants and local restaurants who will be partnered with our events
• Film schools • Movie theaters • Theatres • Local bars and venues
o Hotspots in the community and surrounding areas • Social media
o Facebook, Instagram, and Twitter pages that will consistently update on lineups, deals, dates, times, and other pertinent information o Official website for the festival o Official website for NOLA Event Planning Group o City Hall official website under events
• Radio announcements • Newspaper and local magazine announcements • Headlining with visitor’s center
Promotional Programs
• Contests and deals through social media and radio outlets • Packages for tickets, food stall visitations, and merchandise on the event’s official website • Hosting film competitions for submission and presentation • Eating at any local restaurant that is partnered with our event will receive discounts during the festival
Budget: Our budget is based on expenditures and income
Expenditures: o Venue o Equipment o Infrastructures o Production and Operations o Staffing
• Marketing and Advertising Income:
o Ticket sales o Sponsorships o Donations o Merchandise
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Single Tickets: $25 Couples Package: $40
SATURDAY
Oct. 17
NOLA FOOD & FILM FESTIVAL 2015
Come out to Audubon Park to enjoy local creole cuisine and amazing films with
your friends and loved ones. Featuring cuisine from Amici’s, Arnaud’s and Daisy
Dukes. Also showcasing local talent through documentaries, narrative shorts,
Louisiana shorts, animated shorts, and marquee screenings!
www.NOLAevents.com please call (847) 599-1199 for any questions!
4:00PM- 12:00AM
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Contingency Plan 1
Contingency Plan
NOLA Food & Film Festival
2015
New Orleans
Overview
During our event, it is appropriate to anticipate numerous emergencies. To handle these emergency our team will prepare plans for every possible outcome, respond to the emergencies using those plans, and finally take all folllow0up actions to record the event.
Plan Development
Identify – identify the degrees of severity for each identified risk Assess- asses the degree of potential impact risk can have on the event Define- define a plan for each risk Resources- make a list of all resources needed to ensure safety Contact- create a contact list for all personnel to contact in the event of
an emergency
Key Contact Information
Police Department of New Orleans
(504) 658-6060
Medical Tent Contact
(918) 443-3128
NOLA Event Planning Festival Manager
(918) 434-9085
Follow-Up Actions
! Close issues relating the emergency ! Follow up with local health representatives ! Fill out incident report form
! Identify new mitigation strategies
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Contingency Plan 2
Problem Cause / Contingency Plan
Failure of sound systems Our event relies heavily on technology because of the viewing screens. May be caused by people tripping over wires, faulty equipment, faulty electrical connections, or missing components.
Contingency plans:
• Have a back up sound system, multiple specialists on site
Inclement weather Due to the fact the event is held outdoors, we must plan ahead for inclement weather
Contingency plans:
• Have a back-up venue or alternate date for the event • Check weather 24 hours in advance for possible rescheduling • Have contingency insurance
Breakages / other losses Breakages or loss of electrical equipment and lighting, trophies event paperwork, and supplies
Contingency plans:
• Keep spares of every item and back-up systems • Keep a detailed inventory of all material s
Injuries/ accidents Injuries may occur to attendees or staff
Contingency plans:
• Multiple on-site medial tent and first-aid • Over staff incase of a bigger medical emergency • Keep driveways and walkways open • Train all event staff for unexpected events to occur
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Permits & Insurance
Requirements
Since New Orleans has become known for its large amount of
festivals, they have developed a service for people looking to file permits,
called One Stop. Using One Stop, we can fill out and file all of the permits
and licenses we need to carry out our event. The first permit is the special
event promoter license, which allows us to have more than 3 vendors at
our event and gain a lease for the area. Along with this, a festival permit
will need to be obtained along with support by a city councilman to file
this permit. Next, we will also need to obtain a permit for the noise that will
be caused by the films. Notifying any nearby residents of any loud noise is
required at least 48 hours in advance. Finally, we will have to gain a permit
to allow the distribution of food and make sure every vendor at our event
obtains a food permit and delivers it to One Stop. Each vendor will be
responsible for paying the event vendor permit fee of $50.00 and paying it
to One Stop prior to the event.
As far as insurance, the city of New Orleans recommends we
purchase insurance from Underwriters Insurance Agency which specializes
in special event insurance. The company can provide up to $3,000,000
general coverage and will also cover medical expenses. There is no
deductible for us to pay and they cover a range of risks. For example, they
cover equipment, food spoilage, and property damage. Purchasing the
insurance will protect us against any potential risks that can occur at our
event, such as food poisoning or people who have allergic reactions. This is
essential because we need to prevent any litigation against us. Lastly, the
insurance company also protects against any monetary thefts both inside
and right outside the premises.
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Photos & Drawings
Pictured Left:
Audubon Park Entrance in which attendees will enter the festival
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IT & AV
Requirements
In order to run an enjoyable food and film festival, it is absolutely necessary
that our event is supplied with the appropriate information technology and
audio-visual equipment. Without these key components the 2015 NOLA Food &
Film Festival would essentially lose half of its purpose. The equipment necessary to
conduct a festival such as this one include:
• 3 Screens
• 3 Projectors
• Appropriate lighting
• Speakers capable of projecting large sound to a large audience
• Miscellaneous connecting cables for:
o Power
o Visual hookups
It would also be very beneficial to have backups for these components in case
of any unexpected occurrences in regard to weather, vandalism, electronic
failure, etc… With the appropriate actions and precautions in place, the 2015
NOLA Food & Film Festival will create an entertaining and enjoyable experience
for each and every attendee.
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Suppliers
When planning an event, it is not easy to manage on your own.
In most cases, suppliers are needed so that every aspect of the
event can be professionally done. For the NOLA Food & Film
Festival, a wide variety of suppliers will be used so that each
and every aspect of the event is done to perfection. Suppliers
for this particular event will include:
• New Orleans Film Society
o Will supply the films for viewing
• New Orleans Audio Visual Solutions
o Will supply the event with all of the necessary AV
equipment to operate 3 filming screens
(excluding the screens themselves)
• NOLA MovieNight
o Will supply the 3 large inflatable screens
designed to function outdoors
• Signs Now New Orleans
• NOLA MovieNight
o Will supply the 3 large inflatable screens designed to function outdoors
• Custom Ink
o Will produce all merchandising for the event
• Same Day Porta Potty Rental in New Orleans
• Party City New Orleans
o All tents, tables, chairs needed
• Signs Now New Orleans
o Will supply the event with personally designed advertisement and signage ranging from
printed flyers to large banners and to even digital signage
• Local Eateries such as:
o AMICI Authentic Italian Cuisine & Pizzeria
o Daisy Dukes
o Arnaud’s
§ Will supply the event as food vendors representing the many cultural tastes of New
Orleans
Without these suppliers and their willingness to participate, the NOLA Food & Film Festival could not exist.
30
We decided that for the NOLA Food and Film Festival we were going to have T-Shirts, water bottles, pens and key chains for sale featuring our logo, as well as the logo of the restaurants participating. The T-shirts will help give exposure for our company as
well as for the restaurants taking part in the event to help them increase future business (Appendix). The key chains and pens were items we thought could remind the customers of their experience at the event with items they could use and see every day (Appendix).
Our favorite of these items that we are going to be selling would be the water bottles for a couple of reasons (Appendix). As
an organization we support the rising trend of sustainability in the tourism industry, so we decided to sell these water bottles so that instead of people purchase bottle water, they could just fill it up as they need at water stations around the park. We made the price a
little bit higher because we plan to use these water bottles at each of the booths where the guest can fill it up with the beverages provided. This would help us cut down on the cost and waste of plastic cups or bottles throughout the event, as well as give the guest
a fun and useful memorial from the event that they can use after the event is over.
Merchandising
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Front View Festival T-shirt Back View Festival T-shirt
Front View Festival Water bottle Back View Festival Water bottle
Festival Bumper Sticker Festival Pen
32
Budget
33
Budgeted
Expenses
34
Budgeted
Income
35
“Vivamus porta
est sed est.”
Menus
Food Vendor: Daisy Dukes
36
37
Food Vendor: Arnaud’s
38
39
Food Vendor: Amici’s
40
41
Food Vendor: Gumbo Shop
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Conclusion
The New Orleans Event Planning Firm has always had very high
standards for satisfaction of our events, this film and food festival is no
exception. Our event will provide something new to the patrons of New
Orleans through the combination of delicious Creole dishes and fine
filmography. The local restaurants will have a great opportunity to
promote their cuisine in increase knowledge of their establishments, and
the producers and directors of the film will have a chance to show their
work and become known in the film industry. The packages we offer are
unrivaled with our combinations featuring more food and film for
everyone to enjoy, no matter the occasion. After Hurricane Katrina, New
Orleans suffered a great loss to their community and culture. With this
event we hope to help bring back to life the history and fine taste of one
of the Nation’s greatest cities, and with that encourage the community
to support and nourish their surrounding town to bring it back to its
previous.
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Audubon Nature Institute:. (2015). Retrieved April 16, 2015, from http://web.archive.org/web/20080504192209/http://www.auduboninstitute.org/site/PageServer?pagename=Facility_Audubon_Parks
Audubon Park. (2015). Retrieved April 10, 2015, from
http://www.auduboninstitute.org/audubon-park Frequently Asked Questions. (1994). Retrieved April 13, 2015, from
http://www.experienceneworleans.com/visiting.html History & Mission. (2014). Retrieved April 24, 2015, from
http://neworleansfilmsociety.org/pages/detail/10/history-mission Keating, S. (2015). Top Reasons to Visit Audubon Park - New Orleans Audubon Park.
Retrieved April 16, 2015, from http://goneworleans.about.com/od/audubonparkandzoo/tp/topreasonstovisitaudubonpark.htm
| New Orleans |. (1996). Retrieved April 13, 2015, from
http://www.neworleansonline.com/directory/location.php?notmct=15&locationID=1337
New Orleans Movie Scene. (2015). Retrieved April 24, 2015, from
http://www.experienceneworleans.com/new-orleans-films.html Roderique Jones, A. (2015, January 17). A Food Lover’s Guide to New Orleans. Retrieved April 22, 2015, from http://www.cntraveler.com/stories/2015-01-27/food-lovers-guide-to-neworleans Traditional New Orleans Foods. (2015). Retrieved April 22, 2015, from http://www.neworleanscvb.com/restaurants/traditional/ http://neworleansavs.com/
http://nolamovienight.com/outdoor-movie-rentals.php
http://www.signsnowneworleans.com/
References