Fessup Investor Deck

www.fessup.sg

community frontpagefor college confessions

Solving the problems of new anonymous social sharing apps

• missed opportunities in connecting people • lack of a sense of belonging and community• lack of safe private messaging• alleviate cyber-bullying

Crunchbase, Techcrunch

Whisper: US$200M Secret: US$50M Yik Yak: US$150-300M

Courting Millennials

• The most elusive demographic with low attention spans

• Fessup offers the spontaneity of Snapchat in saying what you really feel

• High engagement social platform that leverages the social gravity of being-from-the-same-school to raise stickiness

AuthenticationNo more impersonators

Public

Private

High Pressure

Low Pressure

Too crowded

Too crowded

Region of Pointlessness

Sweet Spot!

anonymity isn’t the next big thing. hyperlocal community

with pseudonymous representation for persistent

interaction is

Gossip in Evolutionary Perspective, R. I. M. Dunbar

growth road map

School communities, then workplaces – just like Facebook

monetization

• Virtual Products• Canvas wallpapers

• Emote stickers

• Avatar icons

• Direct private messaging

• Advertising • High engagement videos

» Similar to Snapchat’s Discover feature

• Ad Hashtags» Sentiment analytics for brands

Line messaging app racks up $338 million in revenue in 2013, Techinasia, Steven MillwardLine makes more money than any other non-game app in the world, Techinasia, Paul Bischoff

“Hashtags are the new keywords, and the key to monetizing social media.”

WHY #HASHTAGS ARE THE FUTURE OF MONETIZING SOCIAL MEDIA , Platform Thinking, Sangeet Paul Choudary

Fessup organizes unstructured data of user conversations through hashtags, a form of metadata

Fessup mines data not usually communicated via conventional social media like Facebook, where a high pressure environment exists - your friends can see what you post. The sort of data that Fessup can mine is significantly differentiated from what is uploaded onto existing social networks

Herbert EngCofounder, CEO

Rason LeeCofounder, COO

Adeel BhyriaCTO

Yaw BoakyeVP Engineering

Lee Kai QuanHead,

Mobile Development

www.fessup.sg