Femama Presentation

When there is unity, there is

FemamaInterface International’s proposal for improved

internal communication

Mission

To provide public relations and strategic communication services that will build relationships for our clients and build on the integrity

of our agency.

Vision

To bring new elements of creativity and messaging to the world

through developing innovative campaigns for every client and

partner.

Who we are.

Max Bayer

Senior public relations student

Vice President of PRSSA

Account Executive

Samantha Hillman

Senior advertising student

Years of experience in yearbook and editor

positions

Research Director

Amanda Barreto

Senior public relations student

Previous internships working with Disney

and The Ringling

Creative Co-Director

John Campbell

Senior advertising student

Years of working with automotive and

fashion industries

Creative Co-Director

Isabella Gilbert

Junior advertising student

Is a radio personality for U92 FM.

Creative Co-Director

Cody Whisinnand

Senior public relations student

Interns as a public relations consultant for WVU’s

Center for Service and Learning.

Creative Co-Director

To strengthen the relationships between Femama and its

NGOs

Provide tools and techniques that create institutional

dialogue and organizational participation.

What you have asked of us

We are going to increase the dialogue and participation with all NGO affiliates.

We are going to address the way Femama communicates with its affiliates, which will

improve relationships that will take Femama to the next level.

What we aim to address

Strengths Weaknesses Opportunities Threats Ability to influence

the government Passionate staff

and founder 57 organizations

strong Strong

organizational structure

Past successful movements

Awarded 1st Latin Excellence award from the American Cancer Society

Lack of consistent communication

Lack of engagement from affiliates

Weak communication methods with affiliates

Improve relationships and communication with affiliates

Professionalize communication materials

Promote breast cancer as a family health problem

Provide templates of press releases to Femama and affiliates

Little empathy from public

Miscommunication with affiliates

Survivors guilt and shame from disease

Non- attentive attitudes towards health

Brazil is 20 years behind the United States in healthcare

Research

“Latin America has about 115, 000 new cases of disease every year, with about 50,000 arising in

Brazil,” (Lee et. al, 2012).

“Breast cancer is the most common cancer in women worldwide and 70% of

breast cancer deaths occur in women from low-income and middle-income countries.”

Breast cancer

69%

21%

2%8%

Social Media Usage in Brazil

Facebook Youtube Twitter Other

[Experian, &eMarketer 2014]

surveys distributed to NGOs to evaluate affiliate attitude and perception of Femama

telephone conference with a Brazilian contact

Primary Research

Olivia Mendonca: digital media planner for GoPro who is currently

residing in Brazil.

Contributed insights about Brazilian culture and the awareness level of

Femama and breast cancer in Brazil.

“An organization should not try to buy off affiliates but instead should actively work with them

to achieve mutual goals.”

“People in Brazil are generally sloppy about

their health.”

To increase the affiliate participation rate by 30%.

To increase the satisfaction rating between Femama and the NGOs by 30%.

To generate excitement and unity between the Femama family and the affiliate NGO’s with a 30% increase in organization interaction and

involvement.

Our Plan

To increase the affiliate participation rate by 30% by July of 2016.

Strategy 1

To increase the number of meetings with the affiliate NGO’s

to twice a year.

Tools and Tactics Use teleconferencing via

HuddleRoom

First meeting: brand identity

Second meeting: educational

Email, standard mail, print materials and social media will be used to promote

Strategy 2

Establish a professional communications model between

Femama and affiliate NGOs.

Tools and Tactics Establish “Key Words” to

promote mutual respect

Email, standard mail, print materials and social media will be used

Objective 1

Measurement

Attendance will be taken at the meetings by filling out a survey either in person or online.

To increase the affiliate participation rate by 30% by July of 2016.

Objective 1

Objective 2To increase the satisfaction rating between Femama and the NGOs by

30% by July of 2016.

Strategy 1

Create a communications model that Femama can use to

communicate with the affiliate NGOs.

Tools and Tactics

Bi- annual surveys to gauge affiliate thoughts and feelings

Equal and efficient messaging in the form of news releases,

and emails.

Personalized letters of appreciation between Femama

and affiliates.

Strategy 2

Setting requirements for affiliates to complete within a

certain amount of time

Tools and Tactics

Clear and precise messaging between Femama and NGOs

Setting expectations and dates for task completion

Rewards for participation

Strategy 3

Give acknowledgement to the NGOs that demonstrate good

communal involvement.

Tools and Tactics

Educational print material distributed to NGOs

High achieving NGOs awknowledged

Awknowledge achieving NGOs on social media

Open discussions at bi-annual meeting

Objective 2To increase the satisfaction rating between Femama and the

NGOs by 30% by July of 2016.

Objective 2To increase the satisfaction rating between Femama and the NGOs by 30%

by July of 2016.

Measurement

Bi-annual surveys will be distributed opposite of the meetings, to gauge NGO feelings and opinions.

Objective 3To generate excitement and unity between the Femama family and the affiliate NGOs

with a 30% increase in organization interaction and involvement.

Strategy 1

Mama Brazil

Tools and Tactics

Symbolizes nourishing mother

Means something internal and external

Image is used on distributed materials

Measurement

Evaluate affiliate performance after campaign in comparison to the previous years.

To generate excitement and unity between the Femama family and the affiliate NGOs with a 30% increase in organization interaction and involvement.

Objective 3

Who we are targeting

NGO affiliates

Primary audience for this campaign

Currently not participating as expected

Campaign aims to increase their involvement and satisfaction with Femama

The People of Brazil Overall lack of awareness

about women’s health

Campaign aims to alert the public and gain support

Start of the

campaign

30 days

60 days

90 days

180 days

Timeline of events

-Press releases and materials provided

-NGOs develop material with brand

identity guide

Femama and affiliates start

using materials

Adjustments are made

Adjustments are

implemented

In Review…

Generate surveys

Create effective communications model

Create an inspiring internal campaign

Our Solution

“When there is unity,

there is Femama.”