WANT TO KNOW MORE? [email protected]WHAT IS FEEDBURNER? FeedBurner is the leading provider of online media distribution and audience engagement services for the world’s most recognizable collection of publishers and marketers. Our award-winning services help customers measure their influence on the Web while engaging and building an audience. By reaching highly targeted audiences with text, audio and video content bolstered by advertising services, FeedBurner helps its customers participate in a thriving online media marketplace. WHY ADVERTISE WITH FEEDBURNER? FeedBurner offers the biggest, baddest advertising network for blogs and feeds you’ll find anywhere on the planet. We’ll put your advertising message in front of an impressive online audience spanning highly desirable media companies, A-list bloggers, blog networks and individual publishers. Many of these subscribers are unreachable via other media – but you already knew that. You can choose to feed your message to specific audiences via broad content channels such as Business, Travel or Consumer Electronics or target niche audiences interested in more specific topics like Personal Finance, Fashion & Style, Music or Marketing. ESTABLISHED MEDIA BRANDS HIGH QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERS B5 Media Blogcenter.net The Blog Herald BlogHer Network Blogo.it Blogpire Productions BoingBoing BuzzMachine Cool Hunting Corante Crooks and Liars Federated Media Gamers Circle Gawker Media GenerationMP3 Glam Media, Inc. Gothamist, LLC Hollywood.com Instapundit KnowMore Media Lockergnome Mazoo.net Metroblogging Network MojoSupreme.com The Mortgage Reports Parent Hacks Pajamas Media Real Clear Politics SeekingAlpha SheFinds Slashdot TechCrunch TechTarget Treehugger Traffic.com Thoughts Media, Inc. Weblogs SL Quotes of the Day OVERVIEW
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WHAT IS FEEDBURNER?FeedBurner is the leading provider of online media distribution and audience engagement services for the world’s most recognizable collection of publishers and marketers. Our award-winning services help customers measure their influence on the Web while engaging and building an audience. By reaching highly targeted audiences with text, audio and video content bolstered by advertising services, FeedBurner helps its customers participate in a thriving online media marketplace.
WHY ADVERTISE WITH FEEDBURNER?FeedBurner offers the biggest, baddest advertising network for blogs and feeds you’ll find anywhere on the planet. We’ll put your advertising message in front of an impressive online audience spanning highly desirable media companies, A-list bloggers, blog networks and individual publishers. Many of these subscribers are unreachable via other media – but you already knew that.
You can choose to feed your message to specific audiences via broad content channels such as Business, Travel or Consumer Electronics or target niche audiences interested in more specific topics like Personal Finance, Fashion & Style, Music or Marketing.
ESTABLISHED MEDIA BRANDS
HIGH QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSB5 MediaBlogcenter.netThe Blog HeraldBlogHer NetworkBlogo.itBlogpire ProductionsBoingBoingBuzzMachineCool Hunting CoranteCrooks and LiarsFederated MediaGamers CircleGawker MediaGenerationMP3Glam Media, Inc.Gothamist, LLCHollywood.com Instapundit
KnowMore MediaLockergnomeMazoo.netMetroblogging NetworkMojoSupreme.comThe Mortgage Reports Parent Hacks Pajamas MediaReal Clear PoliticsSeekingAlphaSheFinds SlashdotTechCrunchTechTargetTreehuggerTraffic.com Thoughts Media, Inc.Weblogs SLQuotes of the Day
AD PLACEMENT OPPORTUNITIESFeedBurner’s ad network offers innovative placements that put your message in front of the right audience. Ask about unique ad placements in the uncluttered, nearly ad-free “dialogue zone” of blogs and Web sites (a hot place to be). Alternatively, position your message in front of RSS feed subscribers, an explicit demographic who have expressed a specific and ongoing interest in feed content. No other online medium offers the ability to communicate as regularly with such a measurable and growing audience.
BENEFITS OF FEEDBURNER’S AD NETWORKHighly attractive blog advertising opportunities across a wide range of categories
The most RSS feed inventory on the Web
Millions of subscribers and visitors — probably more since you started reading this
Media is priced on a CPM basis so you can compare it to stodgy, old-school media
Direct sales staff to assist agency buyers, and self-serve
OVERVIEWAs the leading provider of media distribution and audience engagement services for blogs and RSS feeds, FeedBurner offers an unprecedented caliber of content aggregated from the world’s leading media companies, A-list bloggers and blog networks, and individual publishers.
Unlike web site visitors who may have arrived at content via search, a link or a daily visit, feed subscribers make up an explicit demographic who have expressed a specific interest in a feed’s content. No other online medium offers the ability to communicate as regularly with such a measurable and growing content subscriber base.
FEATURES OF THE AD SERVERAds are targeted by content channel (can you say “customization”?)
Full third-party ad serving support
Geo-targeting: country / state / DMA
Day-partitioning: day of week / time of day
Frequency-capping
Listed in Atlas & MediaVisor
AVAILABLE CHANNELSArts & Entertainment Automotive Business Personal Finance Small / Medium Business Computing & Technology Enterprise Computing Personal Computing Mac Consumer Electronics Current Affairs & Politics Digital Culture Health & Wellness News & Information PC & Console Games Sports & Recreation Travel
•
•
•
•
•
•
GENDER
AGE
INCOME
OVERVIEW
Male81.4%
Female18.6%
18-2416.6%
25-3432.9% 35-44
24.8%
45-5417.3%
55+4.2%
under 184.2%
ENTIRE AD NETWORK
WANT TO KNOW MORE? www.feedburner.com/FAN
PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Toys
Home Furnishings& Appliances
Apparel
Sporting Goods
Real Estate
Gifts
Flowers
Airline Tickets
College or Post-College Education
Automobile
Movie orSports Tickets
Investments (Stocks,Mutual Funds)
Rental Cars
Hotel Rooms
Computers& Software
ConsumerElectronics
Music
52.9%49.6%
33.5%50.4%
45.5%
44.6%
32.8%
48.6%
30.5%
41.9%
18.9%27.2%
25.3%18.3%
25.2%35.0%
19.8%23.4%
11.0%23.8%
27.6%42.2%
25.7%5.8%
17.0%8.8%
22.4%4.1%
13.3%14.5%
22.1%34.0%
29.1%27.9%
PROFESSIONAL ROLE
Manager/Supervisor
14.4%Other Staff Position46.2%
CEO/President/ Chairperson/Owner
13.7%
VP/SVP/EVP2.4%
Director6.6%
Not Currently Employed15.2%
YES28.9%
NO71.1%
HAVE CHILDREN?
57.1%
58.2%
35.4%
25.4%
INFLUENCEOther people ask me for product recommendations
Other people ask me for technology product
I’m usually the first person in my neighborhood to try new technologies
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.
ARTS & ENTERTAINMENTYou know all those people who love to read about celebrities, events, movies, shows and music? We can help you reach ’em via of some of the most sought-after online arts and entertainment content from publishers like Gawker Media, Ain’t it Cool News, the Gothamist properties, B5Media, and Parent Hacks.
HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSB5 MediaMetroblogging NetworkAin’t it Cool NewsThe StageGothamist LLCBraingleGawker Media (Gawker, Defamer, Idolator)PopsugarHollywood.comStar Trek PioneersReality TV RadioGo Fug YourselfHip Hop PressBritneySpears.orgLive Music BlogJamBaseSheFindsTop ButtonUrbanSpyUncrateComic ListParent HacksKitchen ContraptionsDouble-Tongued Word WrestlerQuotes of the Day
Male41.7%
Female58.3%
18-2416%
25-3444% 35-44
24%
45-548%
55+4%under 18
4%
ARTS & ENTERTAINMENT
GENDER
AGE
INCOME
ARTS & ENTERTAINMENT
WANT TO KNOW MORE? www.feedburner.com/FAN
CHAN
NELS
PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Toys
Home Furnishings& Appliances
Apparel
Sporting Goods
Real Estate
Gifts
Flowers
Airline Tickets
College or Post-College Education
Automobile
Movie orSports Tickets
Investments (Stocks,Mutual Funds)
Rental Cars
Hotel Rooms
Computers& Software
ConsumerElectronics
Music
46.9%44.9%
40.8%
63.3%
44.9%
42.9%
30.6%
61.2%
30.6%
55.1%
24.5%40.8%
18.4%
16.3%
28.6%
49.0%
26.5%
28.6%
14.3%30.6%
38.8%
57.1%
32.7%
12.2%
22.4%
6.1%
36.7%
4.1%
10.2%14.3%
30.6%
51.0%
34.7%
38.8%
PROFESSIONAL ROLE
Manager/Supervisor
19.5%Other Staff Position46.3%
CEO/President/ Chairperson/Owner
9.8%
VP/SVP/EVP2.4%
Director7.3%
Not Currently Employed14.6%
YES22.4%
NO77.6%
HAVE CHILDREN?
9.0%
10.5%
19.5%
21.1%
INFLUENCEOther people ask me for product recommendations
Other people ask me for technology product
I’m usually the first person in my neighborhood to try new technologies
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.
BUSINESSThink business people are getting their info from newsradio? That’s so ‘80s. Today’s movers and shakers (remember that phrase?) are being fed finance, real estate, law and marketing content from established media properties and networks including MarketWatch, Fast Company, Inc., BuzzMachine, the Always On and Corante networks, and top venture capitalists.
ESTABLISHED MEDIA BRANDSWall Street JournalBarron’sMarketWatchFast CompanyInc.comUSA Today (Money, Stocks, Business Blogs)Houston Chronicle (Business)
HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSBuzzMachine by Jeff JarvisCorante (Marketing, Going Global)Always On NetworkJohn Batelle’s SearchblogDuct Tape MarketingMarketing DefinedSearch Engine RoundtableBetween LawyersThe China Stock BlogSeeking Alpha: Stock Market Opinion and AnalystsA VC: Venture Capital and TechnologyFootnoted.orgConsumerism CommentaryThe Mortgage Reports
Lifehack.org
Female12.1%
Male87.9%
18-249.8%
25-3446.7%
35-4427.9%
45-5415.6%
BUSINESS
GENDER
AGE
INCOME
WANT TO KNOW MORE? www.feedburner.com/FAN
CHAN
NELS
PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Toys
Home Furnishings& Appliances
Apparel
Sporting Goods
Real Estate
Gifts
Flowers
Airline Tickets
College or Post-College Education
Automobile
Movie orSports Tickets
Investments (Stocks,Mutual Funds)
Rental Cars
Hotel Rooms
Computers& Software
ConsumerElectronics
Music
53.6%56.8%
35.2%
57.6%
46.4%
48.0%
43.2%
70.4%
41.6%
58.4%
28.8%50.4%
37.6%
32.0%
28.8%
50.4%
20.8%27.2%
14.4%
29.6%
34.4%
49.6%49.6%49.6%
28.0%
5.6%
16.8%
7.2%
35.2%
8.8%
16.8%
22.4%
25.6%
35.2%
33.6%
30.4%
PROFESSIONAL ROLE
Manager/Supervisor
15.6%
Other Staff Position27.5% CEO/President/
Chairperson/Owner29.4%
VP/SVP/EVP7.3%Director
11.9%
Not Currently Employed4.6%
YES34.4%
NO65.6%
HAVE CHILDREN?
58.6%
53.4%
35.3%
24.8%
INFLUENCEOther people ask me for product recommendations
Other people ask me for technology product
I’m usually the first person in my neighborhood to try new technologies
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.
COMPUTING & TECHNOLOGYNobody brings you the geek market like FeedBurner. We can offer you developers, interface designers, IT managers and enterprise decision makers because we can offer them publishers like Slashdot, Ars Technica, TechCrunch, PC World, Neowin, TechTarget, Wired News, CIO, Computerworld and Mac Megasite.
ESTABLISHED MEDIA BRANDSCIOComputerworldPC WorldMacworldeWeekWired NewsExtreme TechBaseline MagazinePC Magazine Publishing 2.0
CONSUMER ELECTRONICSThey’re wireless, yet they read content from Wired News. Electronics aficionados are a puzzle to many, but we get them. And we deliver the content they really want from popular sites like Gizmodo, Ubergizmo, MobileCrunch and Technology Gadgets and Gizmos from Wired News.
ESTABLISHED MEDIA BRANDSWired (Gadgets, Wireless)PC MagazineLaptop MagazineUSA Today (Consumer Electronics)
HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSGizmodoUbergizmoXatakaMobileTrackerGPS LodgeQJ.netHome Theater BlogShooting the KidsISpeakFilmPlanet GadgetsAnything But iPod
Female11.5%
Male88.5%
18-2426.7%
25-3433.3% 35-44
18.9%
45-5410%
under 185.6%
CONSUMER ELECTRONICS
GENDER
AGE
INCOME
55+5.6%
WANT TO KNOW MORE? www.feedburner.com/FAN
CHAN
NELS
PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Toys
Home Furnishings& Appliances
Apparel
Sporting Goods
Real Estate
Gifts
Flowers
Airline Tickets
College or Post-College Education
Automobile
Movie orSports Tickets
Investments (Stocks,Mutual Funds)
Rental Cars
Hotel Rooms
Computers& Software
ConsumerElectronics
Music
57.5%47.1%
28.7%33.3%
48.3%
46.0%
29.9%
35.6%
31.0%26.4%
14.9%14.9%
25.3%11.5%
21.8%29.9%
26.4%28.7%
16.1%19.5%
29.9%35.6%
20.7%0.0%
19.5%8.0%
23.0%1.1%
10.3%6.9%
20.7%31.0%
21.8%20.7%
PROFESSIONAL ROLE
Manager/Supervisor
12.5%
Other Staff Position60.9%
CEO/President/ Chairperson/Owner
12.5%
Director3.1%
Not Currently Employed10.9%
YES24.1%
NO75.9%
HAVE CHILDREN?
59.8%
60.9%
43.7%
33.3%
INFLUENCEOther people ask me for product recommendations
Other people ask me for technology product
I’m usually the first person in my neighborhood to try new technologies
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.
DIGITAL CULTUREIf you’re unfamiliar with names like BoingBoing or Cool Hunting, you’re just not in with the in crowd - the digital cognoscenti. Fortunately, we are, and we’re willing to share. We know the wired set is seeking clever commentary and often off-beat news items covering a range of topics including gadgets, music, design and entertainment. So that’s what we feed them.
ESTABLISHED MEDIA BRANDSWired (Culture, Reviews, Video)Always On NetworkGizmag
Corante Innovation Hub
HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSBoingBoingCool HuntingPhotojojoUneasy SilenceTable of MalcontentsExploding BarrelsTachophobiaYes But No But YesLoaded PunDigital Photography SchoolMad ProfessorPop Occulture BlogMP3 Buzz
Female27.1%
Male72.9%
18-2420.5%
25-3439.1%
35-4419.3%
45-548.7%
55+6.2%
under 186.2%
DIGITAL CULTURE
GENDER
AGE
INCOME
WANT TO KNOW MORE? www.feedburner.com/FAN
CHAN
NELS
PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Toys
Home Furnishings& Appliances
Apparel
Sporting Goods
Real Estate
Gifts
Flowers
Airline Tickets
College or Post-College Education
Automobile
Movie orSports Tickets
Investments (Stocks,Mutual Funds)
Rental Cars
Hotel Rooms
Computers& Software
ConsumerElectronics
Music
64.3%46.5%
45.9%50.3%
61.1%
49.7%
44.6%
52.2%
35.0%
45.2%
15.3%21.7%
26.1%14.0%
29.3%38.2%
22.9%26.1%
8.3%20.4%
33.8%46.5%
28.0%7.0%
22.9%
10.2%
22.9%1.9%
14.0%16.6%
24.2%36.3%
29.9%28.7%
PROFESSIONAL ROLE
Manager/Supervisor
14.7%
Other Staff Position55.0%
CEO/President/ Chairperson/Owner
7.8%
VP/SVP/EVP2.3%
Director3.1%
Not Currently Employed14.0%
YES29.3%
NO70.7%
HAVE CHILDREN?
17.4%
19.7%
12.3%
8.7%
INFLUENCEOther people ask me for product recommendations
Other people ask me for technology product
I’m usually the first person in my neighborhood to try new technologies
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.
PC & CONSOLE GAMESHow in the world can you reach gamers? Or, more accurately, what world do you have to live in to reach gamers? That’s simple – ours. FeedBurner offers content for gamers of all kinds who are looking for tips, sharing strategies and researching the latest hotness, from PC World product reviews to Kotaku and PSP World.
Female8.3%
Male91.7%
18-2443.2%
25-3440.5%
35-4410.8%
under 185.4%
PC & CONSOLE GAMES
GENDER
AGE
INCOME
ESTABLISHED MEDIA BRANDSZiff Davis - 1up.com (PS2, GameBoy, Nintendo, PC Game News, Xbox)Macworld (Gameroom)Wired (Joystick)
NEWS & INFORMATIONThese guys aren’t reading newspapers. And they’re not watching the network news with what’s-her-name. They’re getting national and international news, local information, sports, weather, current affairs, and business news online from publishers like USA Today, Houston Chronicle and Blog Herald. Hey, those are FeedBurner feeds!
ESTABLISHED MEDIA BRANDSUSA TodayHouston ChronicleHuffington Post
Christian Science Monitor
HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSThe Blog HeraldTraffic.comInteresting Things of the DayBikePortland.orgNew West NetworkBad Astronomy BlogApartment RatingsVery Vocabulary
Female24.2%
Male75.8%
18-2411.8%
25-3429.2% 35-44
27.6%
45-5426%
under 182.7%
NEWS & INFORMATION
GENDER
AGE
INCOME
55+2.7%
WANT TO KNOW MORE? www.feedburner.com/FAN
CHAN
NELS
PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Toys
Home Furnishings& Appliances
Apparel
Sporting Goods
Real Estate
Gifts
Flowers
Airline Tickets
College or Post-College Education
Automobile
Movie orSports Tickets
Investments (Stocks,Mutual Funds)
Rental Cars
Hotel Rooms
Computers& Software
ConsumerElectronics
Music
49.7%42.9%
32.6%
49.0%
42.2%
38.5%
34.1%
48.4%
30.2%
43.3%
19.5%28.7%
24.7%
20.1%
24.3%
34.1%
18.2%22.8%
12.3%28.0%
26.0%
43.8%
24.7%5.3%
16.6%
10.3%
20.1%
3.7%
12.9%14.7%
23.2%
39.4%
28.0%
26.9%
PROFESSIONAL ROLE
Manager/Supervisor
14.2%
Other Staff Position53.1%
CEO/President/ Chairperson/Owner
9.3%
VP/SVP/EVP1.3%
Director7.2%
Not Currently Employed13.7%
YES26.5%
NO73.5%
HAVE CHILDREN?
45.9%
45.9%
24.1%
23.3%
INFLUENCEOther people ask me for product recommendations
Other people ask me for technology product
I’m usually the first person in my neighborhood to try new technologies
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.
CURRENT AFFAIRS & POLITICSThe Red Staters antagonize the Blue Staters and vice versa. We love them both and we can serve them all to you. We offer Righties, Lefties and Centrists A-list political blogs and other sites covering current affairs and related news including Daily Kos, Instapundit, Wonkette and PoliticalWire.
ESTABLISHED MEDIA BRANDSThe NationUSA TodayHuffington PostWired News (Politics)
HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSWonketteRedState.comPolitical WireReal Clear PoliticsHot AirTalking Points MemoDaily KosInstapunditRaw StoryCrooks and LiarsOutside the BeltwaySwing State ProjectTreehuggerAtrios
Conservative Culture
Female24.4%
Male75.6%
18-2412%
25-3430.2% 35-44
27.9%
45-5425.9%
under 182%
CURRENT AFFAIRS & POLITICS
GENDER
AGE
INCOME
55+2%
WANT TO KNOW MORE? www.feedburner.com/FAN
CHAN
NELS
PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Toys
Home Furnishings& Appliances
Apparel
Sporting Goods
Real Estate
Gifts
Flowers
Airline Tickets
College or Post-College Education
Automobile
Movie orSports Tickets
Investments (Stocks,Mutual Funds)
Rental Cars
Hotel Rooms
Computers& Software
ConsumerElectronics
Music
49.7%43.4%
32.9%49.7%
42.2%
39.2%
34.3%
49.4%
30.5%
44.3%
19.8%29.6%
25.4%21.0%
24.7%35.2%
18.2%23.3%
12.4%28.7%
26.8%44.5%
24.0%5.6%
16.3%10.5%
19.8%3.7%
12.1%14.9%
23.5%40.1%
28.7%27.5%
PROFESSIONAL ROLE
Manager/Supervisor
14.0%
Other Staff Position53.2%
CEO/President/ Chairperson/Owner
9.9%
Director7.4%
Not Currently Employed13.2%
YES25.4%
NO74.6%
HAVE CHILDREN?
50.3%
50.3%
24.5%
18.6%
INFLUENCEOther people ask me for product recommendations
Other people ask me for technology product
I’m usually the first person in my neighborhood to try new technologies
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.
Purchase
Research
VP/SVP/EVP1.4%
COO/CFO/CIO/CTO/CMO
1.1%
CURRENT AFFAIRS & POLITICS
OVERVIEWFeed advertising is an excellent way to get your message in front of an audience of opt-in subscribers. Only FeedBurner has rebundled the Internet’s most influential and diverse audience up and down the long tail to provide a compelling platform for brand advertising. If you want your brand in front of a plugged-in segment of loyal subscribers who are consuming content via RSS feeds, you’ve found the best place in town.
OVERVIEWGive your media spend that extra boost. Take advantage of the best content on the Web today by advertising back on publishers’ and podcasters’ Web sites and blogs. Unique feed-driven positioning within blog posts puts your message front and center. If your media plan calls for the top blogs and sites, FeedBurner has you more than covered.
* Clickthrough URL must be submitted as a parameter and will be assigned dynamically. When a viewer does not have the Flash plug-in, a default GIF file must be served.
All Feeds A&E Comp. & Tech
Digital Culture
Business News & Info.
PC & ConsoleGames
Cons. Electron.
Current Affairs & Politics
Male 81.3% 41.6% 91.9% 72.9% 87.9% 75.7% 91.6% 88.5% 75.5%