FedEx & Safe Kids Bringing Visibility to Corporate/NGO Pedestrian Safety Collaborations Shane O’Connor UN Road Safety Collaboration | Geneva, Switzerland | 6-7 October 2014
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FedEx & Safe KidsBringing Visibility to Corporate/NGO
Pedestrian Safety Collaborations
Shane O’Connor
UN Road Safety Collaboration | Geneva, Switzerland | 6-7 October 2014
2
15 Year Collaboration Infographic
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
3
Visibility Through Video
� Moment of Silence 222K views
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
4
Visibility Through Recognition
� 2014 Telly Award for Moment of Silence PSA (13,000 submissions)
� 2014 PRNews Awards for Nonprofit Partnership
� 2014 Asia CSR Award
� 2011 Prince Michael International Road Safety Award
� 2008 US Chamber Corporate Citizenship Awards Finalist
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
5
Visibility Through Research & Promotion
� Original Fall 2013 Release garnered:
– 215 million media impressions
– 173,000 YouTube views
� “Organic” campaign 1-22 August– 78.3 million media impressions
� Other channels include:– Huffington Post
– Audio News Release
– Matte Release
– Social media
– Safe Kids online channels:
Website, blog
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
6
Visibility Through Flyers for Distribution in 700
Elementary Schools Across the US
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
7
Full Page Ad in USA Today
“I was deeply moved by your advertisement I saw in USA Today. It had a photo of one of your delivery trucks hitting the brakes to let a child cross the street, and said, This is the most important stop we’ll make all day.”
I’ve never consciously bought, or used a product just because I liked the commercial…If I’m ever given the choice of delivery services to use from purchasing a product, I will use FedEx. Just because that ad moved me…
Thanks for caring.”
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
8
Visibility Through New York Stock Exchange Bell Ringing
� FedEx SVP Matthew Thornton and Safe Kids Worldwide CEO Kate Carr will ring the closing bell at the New York Stock Exchange
� On the VIP platform will be a number of FedEx team members from across the country who have served as volunteers in support of Safe Kids for many years
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
9
Visibility Through Corporate Blog Posts
� Series of 10 guest blog posts from Safe Kids Worldwide affiliates that FedEx supports
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
10
Thank You!
7 October 2014Bringing Visibility to
Corporate/NGO
Pedestrian Safety Collaborations
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