SPOTLIGHT ON SOCIAL VIDEO: FEBRUARY 2013
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SPOTLIGHT ON SOCIAL VIDEO:
FEBRUARY 2013
ABOUT SPOTLIGHT
ON SOCIAL VIDEO
Ebuzzing Social scans social platforms
to retrieve monthly metrics about videos
published by brands.
We produce this insight within 5
countries based on a proprietary
algorithm, which includes the number of
views, videos published, and
interactions on Facebook.
We extract from this database general
information to give a view of the
publishing activity by brand and sector.
In February 2013, this represents 9,795
videos and 669 brands for the UK.
23% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM THE SPORT SECTOR
Source: Ebuzzing Social Video Chart, February 2013
HOWEVER IT WAS TECHNOLOGY THAT HAD THE
HIGHEST TOTAL SHARE OF VIDEO VIEWS
Source: Ebuzzing Social Video Chart, February 2013
AND 16% OF FACEBOOK INTERACTIONS WERE FROM
TECHNOLOGY BRANDS
Source: Ebuzzing Social Video Chart, February 2013
THE AVERAGE INTERACTION RATE WAS 3.5% ACROSS
ALL SECTORS
Source: Ebuzzing Social Video Chart, February 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS
3 MINUTES 23 SECONDS
Source: Ebuzzing Social Video Chart, February 2013
SONY TOPS THE CHARTS FOR BRANDED
VIDEO VIEWS WITH 20% SHARE OF TOTAL VIEWS
Source: Ebuzzing Social Video Chart, February 2013
H&M HAVE 10% SHARE OF TOTAL FACEBOOK
INTERACTIONS
Source: Ebuzzing Social Video Chart, February 2013
WITH A 71% INTERACTION RATE, TURKISH
AIRLINES LEAD THE BRANDS ON FACEBOOK
Source: Ebuzzing Social Video Chart, February 2013
Rank Brand Sector Title Views
1 Sony Technology PlayStation 4 22,769,110
2 Google Internet How It Feels (through Glass) 15,396,808
3 H&M Fashion H&M Spring 2013 (Beckham) 8,519,427
4 Jeep Automotive Jeep "Whole Again" 7,474,716
5 Sony Technology #PlayStation2013 7,299,349
6 Sony Technology God of War: Ascension "From Ashes" 5,580,534
7 Pepsi Beverages Harlem Shake (Jeff Gordon) 5,324,019
8 Bulgari Luxury Bulgari Man Extreme 5,173,764
9 Samsung Technology Monkey Thieves 4,193,140
10 Red Bull Beverages Harlem Shake (Skydive) 4,159,781
WITH OVER 20 MILLION VIEWS, SONY’S FIRST SHOWING OF PLAYSTATION 4 WAS
THE MOST WATCHED VIDEO IN FEBRUARY, WITH GOOGLE GLASS ALSO POPULAR
Source: Ebuzzing Social Video Chart, February 2013
APPENDIX
Share of views = Total views by sector
or brand / Total views
Share of Facebook interactions =
Interactions on Facebook for
a sector or brand / Total interactions
on Facebook
Interaction rate =
Interactions on Facebook /
Number of views
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