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Issue 58 Print Press Coverage Visit us at www.yorkwall.com. Y ork , I nk . www.facebook.com/YorkWallcoverings www.facebook.com/YorkWallcoverings Houzz.com February 2013 Viewership 14,000,000 Faux stone patterns fashioned in durable vinyl are infinitely easier to install and more economical than the real thing. Subtle embossing creates a natural texture while organic looks add warmth and depth to any room. Travertine in Rose Quartz (RN1039) from Modern Rustic by York Wallcoverings. Manufacturer’s suggested retail price, $44.99 per single roll; www.yorkwall.com or 800.375.9675. Also available in Sea Salt (RN1040); Sandstone (RN1041); Golden Adobe (RN1042). Installing wallpaper above a chair rail adds personality to a room while minimizing quantity and cutting cost. Dramatic design on the wall makes a strong statement and is the perfect color cue for other decorative accessories. Tropical Birds Magnolia in Pink on Brown (YV9031) from Blooms by Ashford House. Manufacturer’s suggested retail price, $47.99 per single roll; www.yorkwall.com or 800.375.9675. Also available Lavender and Red on Blue (YV9029); Pink and Blue on Pearl (AK7458); Lavender and Red on Black (AK7459); Coral and Blue on Beige Pearl; (AK7460); Gold and Gray on Cream (AK7461). Wallet Friendly Wallpapers Continued on next page
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February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

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Page 1: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

Issue 58

Print Press CoverageVisit us at www.yorkwall.com.

York, Ink.www.facebook.com/YorkWallcoveringswww.facebook.com/YorkWallcoverings

Houzz.com

February 2013

Viewership 14,000,000

Faux stone patterns fashioned in durable vinyl

are infinitely easier to install and more

economical than the real thing. Subtle

embossing creates a natural texture while

organic looks add warmth and depth to any

room.

Travertine in Rose Quartz (RN1039) from

Modern Rustic by York Wallcoverings.

Manufacturer’s suggested retail price, $44.99

per single roll; www.yorkwall.com or

800.375.9675.

Also available in Sea Salt (RN1040); Sandstone

(RN1041); Golden Adobe (RN1042).

Installing wallpaper above a chair rail adds

personality to a room while minimizing

quantity and cutting cost. Dramatic design on

the wall makes a strong statement and is the

perfect color cue for other decorative

accessories.

Tropical Birds Magnolia in Pink on Brown

(YV9031) from Blooms by Ashford House.

Manufacturer’s suggested retail price, $47.99

per single roll; www.yorkwall.com or

800.375.9675.

Also available Lavender and Red on Blue

(YV9029); Pink and Blue on Pearl (AK7458);

Lavender and Red on Black (AK7459); Coral

and Blue on Beige Pearl; (AK7460); Gold and

Gray on Cream (AK7461).

Wallet Friendly Wallpapers

Continued on next page

Page 2: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

Houzz, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

“We love playful patterns for their sheer joy and

versatility, and at $43 per roll, you can make a

big statement on a small budget,” says Gina

Shaw, York Wallcoverings’ resident design

expert and vice president of product

development.

Plays-ley in White on Orange (RB4232) from

Risky Business by York Wallcoverings.

Manufacturer’s suggested retail price, $43.00

per single roll; www.yorkwall.com or

800.375.9675.

Also available in White on Putty (RB4233);

White on Pebble (RB4236); Lime on Gray

(RB4237).

This lively pattern - perfect for a feature wall

– beautifully defines a stylish space for about

$100.

Tulip Damask in Green on White (AP7499)

from Silhouettes by Ashford House.

Manufacturer’s suggested retail price, $48.99

per single roll; www.yorkwall.com or

800.375.9675.

Also available in White on Beige (AP7496);

Cream on Pearl Gray (AP7497); Cream on

Metallic Teal (AP7498).

Delicate branches and subtly metallic foliage

lend a space a soothing Chinoiserie sensibility.

The design speaks softly and creates big

designer impact without breaking the bank.

Vertical Blossoms in Metallic Bronze with Dark

Blue (BR6224) from Whisper Prints by

Georgetown. Manufacturer’s suggested retail

price is $42.99 per single roll; www.yorkwall.

com or 800.375.9675.

Also available in Soft Blue and Cream

(BR6225); Lilac with Pearl Gray (BR6226);

Cream with Beige (BR6227); Aqua with Sienna

(BR6228); Deep Pink with Graphite (BR6229).

Page 3: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

BH&G Kitchen + Bath Makeovers

Spring 2013

Circulation 450,000

Continued on next page

Page 4: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

BH&G Kitchen & Bath Makeovers, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Continued on next page

Wallpaper Sophia #TX5318 in blue from the Francesca collection – York Wallcoverings; 800/375-9675; yorkwall.com

Page 5: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

BH&G Kitchen & Bath Makeovers, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Continued on next page

Wallpaper Sophia #TX5318 in blue from the Francesca collection – York Wallcoverings; 800/375-9675; yorkwall.com

Page 6: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

BH&G Kitchen & Bath Makeovers, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Continued on next page

Wallpaper Sophia #TX5318 in blue from the Francesca collection – York Wallcoverings; 800/375-9675; yorkwall.com

Page 7: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

BH&G Kitchen & Bath Makeovers, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Continued on next page

Wallpaper Sophia #TX5318 in blue from the Francesca collection – York Wallcoverings; 800/375-9675; yorkwall.com

Page 8: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

BH&G Kitchen & Bath Makeovers, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Continued on next page

Wallpaper Sophia #TX5318 in blue from the Francesca collection – York Wallcoverings; 800/375-9675; yorkwall.com

Page 9: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

BH&G Kitchen & Bath Makeovers, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Wallpaper Sophia #TX5318 in blue from the Francesca collection – York Wallcoverings; 800/375-9675; yorkwall.com

Page 10: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Creator's Syndicate "Decor Score"

April 19, 2013

Circulation 3,000,000

Brighten the Corner Where You Are

Q: We are rehabbing an elegant old

townhouse (l889). It's a row house, and the

only windows are on the front and back. The

dining room is very dark, so we are looking

for ways to brighten it up that work with the

Victorian atmosphere of the house.

A: Of course, you will add new lighting

fixtures, say, cove lighting if you have a cove

ceiling. Or consider lighting up the entire

ceiling. A couple of torcheres should do the

trick. What's really good about a torchere is

that the lamp itself virtually disappears. You

see the light above you, but not the source.

At the same time, color all other major

surfaces light: walls and floor. As your house

is vintage, chances are you have a darkish

hardwood floor. Cover it with a light area rug

or room-sized rug. The Victorians had a

thing for sisal, at least, in warm weather. In

today's climate-controlled environments, a

Cypress Gardens mural from Ronald Redding Designs for York Wallcoverings, www.yorkwall.com.

Continued on next page

Page 11: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

Creator's Syndicate "Decor Score", continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

natural-colored wool sisal would be

appropriate all year 'round.

About the walls: Wallpaper is the right

answer in a Victorian house. Just not the

dark, heavy patterns that once gave wallpaper

a bad name. Thanks to modern technology

and inspired innovators like Ronald

Redding, today's wallpapers can be metalized,

glamorized and sparkling with silvered

surfaces and finishes like sand, glass (from

recycled auto windshield) and even real

crystals.

We're not talking bling, however. These

papers are as elegant and classic as, say,

cashmere, silk and diamonds. In the room we

show here, the wall wears "Cypress Gardens,"

a 9 x 13-1/2-foot mural by the award-winning

designer, who was inspired by an antique

Chinese silk embroidery from the fabulous

archives at York Wallcoverings in York, Pa.

That's another story worth telling: how the

then-new owners of York acquired hundreds

of priceless "documents" (as original designs

are known) that had been stacked away in

dozens of crumbling cardboard boxes.

The collection had belonged to a German

designer who ran a New York studio in the

early 20th century.

Now it brightens the walls of the world. As

Ron attests, "We're in the archives every day"

looking among the old fabrics and paper

scraps - some dating to the l7th and l8th

centuries — for new inspiration for today's

homes.

For more information: ronreddingdesigns.

com; yorkwall.com.

Q:I hate taking showers in the upstairs bath.

The heat never makes it to the old radiator

in there. My wife won't hear of replacing it

with anything that doesn't "go with the

authentic claw-footed tub." Any other

suggestions?

A: Two. First, check out the new wall-hung,

European-style radiators that go up against

the wall so sleekly you barely notice them.

Second: Consider adding a towel warmer to

your chilly bath. Perfected by the English

who long lived without central heating, towel

warmers can also warm the entire room.

And they're as handsome as they are

comforting.

One source for both European radiators and

towel warmers in Myson (MysonComfort.

com), an English company that's been

keeping the U.S. snug for some 30 years now.

Rose Bennett Gilbert is the co-author of

"Manhattan Style" and six other books on

interior design. To find out more about Rose

Bennett Gilbert and read features by

Creators Syndicate writers and cartoonists,

visit the Creators Syndicate website at

CREATORS.com.

Page 12: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Design NJ

April/May 2013

Circulation 39,000

Continued on next page

2013 Trends

Page 13: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

Design NJ, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Page 14: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Mom.me web site

April 2013

Readership 4 million

Splashes of Juicy Décor

1) In addition to adding pop to a bedside

table, these swatch journals have 180 pages

on which to record your colorful life. Rock

Scissor Paper, $13 each.

2) Geodesic in form and just gorgeous in hue,

Bend's drum table triples as a side table,

ottoman or stool. Pigment, $425.

3) Flirty and feminine, this original

hand-blocked print, accented with black

feathery motifs reminiscent of dramatically

long lashes, has a Josephine Baker vibe.

PatchNYC, $1,100.

4) Beaded curtain wallpaper dusted with

glitter provides hippie-chic style without the

tangled mess. Designed by Candice Olson.

York, $50 per roll.

Pucker Up Buttercup BV2419 from Tres Chic

Page 15: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Home Fashion Forecast

Spring 2013

Circulation 25,461

Continued on next page

Page 16: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

Home Fashion Forecast, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Page 17: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Kansas City Home & Garden 2013

Color issue

Spring 2013

Circulation 20,000

Continued on next page

50 Shades of Gray

Page 18: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

Kansas City Home & Garden 2013 Color issue, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Page 19: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

AtHome NJ

March/April 2013

Circulation 3500

Six reasons to love wallpaper

Page 20: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Boutique Design

April 2013

Circulation 15,000

Page 21: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Gatsby BX4297, distributed by TRI-KES Fanciful MCD2072, distributed by MDC

York Wallcoverings Announces NSF 342 Certification

York Wallcoverings announces that a range of

its wallcoverings, distributed by MDC and

TRI-KES, have been certified to the NSF/

American National Standard for Sustainable

Wallcoverings (NSF/ANSI 342).

NSF/ANSI 342: Sustainability Assessment

for Wallcoverings Products is a result of a

Wallcoverings Association (WA) initiative to

drive continual improvement in

environmental sustainability and social

responsibility.

“We applaud the Wallcoverings Association’s

leadership and are fully committed to the

industry’s sustainability initiatives,” says

Ashley Vizzi, director of the commercial

division at York Wallcoverings. “We

recognize this is an ever-important issue to

our A&D customers. We’re taking a

proactive approach to help architects and

designers easily identify and spec sustainable

wallcoverings.”

“NSF/ANSI 342 certification is an important

milestone as we continually evaluate and

improve the sustainability of our processes and

products,” explains Heather Schneider, LEED

AP BD+C, regulatory manager at York. “The

Wallcoverings Sustainability Standard ensures

transparency throughout the product’s entire

lifecycle from material selection and product

design through distribution.”

Similar to the LEED Building Rating System,

NSF/ANSI 342 assigns points in a number of

performance categories:

• Product Design

• Product Manufacturing

• Long-Term Value

• End-of-Life Management

• Corporate Governance

• Innovation

York will continue to work with its various

distributor partners in an effort to gain points

in these six areas, which will ultimately certify

products to Conformant, Silver, Gold and

Platinum levels.

For more information, visit www.yorkwall.

com.

Interiors & Sources

Design Flash e-newsletter

April 2, 2013

Audience 23,000

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750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Contract

March 26, 2013

Audience 30,000

NSF Certifies York Wallcoverings as Sustainable

York Wallcoverings has been certified to the NSF/American National Standard for Sustainable

Wallcoverings (NSF/ANSI 342). The standard—known as “Sustainability Assessment for

Wallcoverings Products”—assigns points in six performance categories. These include product

design, product manufacturing, long-term value, end-of-life management, corporate governance,

and innovation.

“NSF/ANSI 342 certification is an important milestone as we continually evaluate and improve

the sustainability of our processes and products,” says Heather Schneider, regulatory manager

at York. “The Wallcoverings Sustainability Standard ensures transparency throughout the

product’s entire lifecycle from material selection and product design through distribution.”

The Wallcoverings Association has chosen NSF as the preferred registrar for NSF 342

certifications.

Page 23: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

InStyle

April 2013

Circulation 1,767,248

Style At Home: Home of Alice + Olivia Designer Stacy Bendet

Pucker Up Buttercup BV2419 from Tres Chic

Page 24: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Associated Press

Winter 2013

Circulation 29 million

Ask a Designer: Let winter inspire your rooms

This publicity photo shows a guest bedroom by Designer Brian Patrick Flynn for HGTV.com packed with two elements Flynn suggests are key to doing a wintry space right: organic texture and reflective surfaces. The walls are covered in Candice Olson's Birch Bark wallpaper from York, and many of the furnishings have metallic or mirrored finishes. (AP Photo/Brian Patrick Flynn for HGTV.com, Daniel J. Collopy)

This publicity photo shows a guest bedroom by Designer Brian Patrick Flynn for HGTV.com with wintry appeal, where Flynn had a flea market dresser updated with a sprayed coat of blue-gray lacquer, then accessorized it with all white pieces. Flynn suggests mixing different shades of white along with blue-grays to achieve a well-balanced, wintry look indoors. (AP Photo/Brian Patrick Flynn for HGTV.com, Daniel J. Collopy)

It's cold out there. In much of the country,

now's the time when home serves as a cozy

refuge from the ice and snow. We light our

fireplaces and wish for springtime.

But what if we took the opposite approach,

using the inspiration of frosty winter colors

and shimmering, icy textures to create rooms

that look gorgeous year-round? A winter-

inspired room can celebrate the beauty of

Page 25: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

Associated Press, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Associated Press, continued

this season, and also provide a cooling refuge

perfect for the spring and summer ahead.

"My clients usually think I've lost my mind

when I suggest using winter as a source of

inspiration for a cozy bedroom," says designer

Brian Patrick Flynn, founder of

decordemon.com. But, he says, "when done

right, a combination of layered whites,

blue-grays and touches of metallic can add a

wintry look that's chic, inviting, surprisingly

warm and totally timeless."

Here, Flynn and two other interior designers

- Betsy Burnham of Los Angeles' Burnham

Design and Kyle Schuneman of Live Well

Designs - offer advice on using winter as a

decorating inspiration.

GET REFLECTIVE

Start with the reflective sheen of ice as your

main inspiration, says Flynn. "Use a plethora

of reflective surfaces and metallic touches,"

he says, including mirrored accent tables and

nightstands, as well as mirrored lamps.

Flynn and Schuneman both recommend

metallic wallpaper. "One bedroom I designed

in California was completely inspired by

Candice Olsen's birch bark wallpaper from

York Wallcovering," Flynn says.

"The paper is made from white-toned birch

bark, and has a metallic backing which just

screams `winter chic."'

If you'd prefer painted walls, Schuneman

suggests choosing a shade of pale gray or icy

blue and buying it in two different finishes

- one with a high sheen that almost looks

metallic and the other matte. Paint the walls

with alternating stripes of each finish.

This use of just a few metallic or mirrored

items is a great way to bring in some icy

glamour, Schuneman says, "without it

becoming the ice princess' dungeon."

Mirrored and metallic items also maximize

light, warming a room even in winter.

"Since trees lose their leaves in the winter,

the amount of light that streams in through

the window can be double the amount in the

spring or summer," Flynn says. "By the time

that gorgeous light hits the reflective surfaces

and metallics, the room instantly warms up."

Burnham also likes mirrored items. A

mirrored table "adds a dimension to a room

that wood just doesn't," she says. But she

cautions against taking the look too far. If

you're buying mirrored end tables, she says,

put a ceramic lamp on top rather than a

mirrored or glass lamp. Or mix mirrors and

chrome with warm shades of ivory, rather

than stark whites.

USE A RANGE OF COLORS

"The biggest trick to doing a wintry palette

right is to layer, layer, layer," Flynn says. "I

like to stick with an overall white palette, but

bring in ultra-white, off-white, cream,

blue-white and then add touches of blue-gray.

This makes a space soothing and

sophisticated, while adding depth."

Burnham's favorite wintry wall color right

now is a shade called "Silver Spoon" by Dunn-

Edwards. "It's a really, really pale gray-blue,

and I cannot tell you how many rooms I've

used it in," she says. It contrasts well with

white for a modern look or with warm

shades of brown for a more "organic and

earthy" feel.

Schuneman loves mixing wintry whites,

silvers and grays accented with shades of

purple. Or he sometimes pairs "a gray that

has blue as its base, and a blue that has gray

in its base" and brings in "hard edges, like

crystal lamps" for a chic, "wintry feeling."

WORK IT ANYWHERE

Winter-inspired design can work in any

climate, from a Vermont ski house to a

California beach condo.

"I did a bedroom in the Hollywood Hills

with icy blue walls, and the headboard wall

was all metal ceiling tiles," Schuneman says.

For the bedside tables, he chose pale blue

glass lamps that resemble melting chunks of

ice.

"You can really go for it" and do a full-on

winter-inspired style, Schuneman says, or use

just touches of it as "the thing that gives a

room an edge."

In southern California or other warm

locations, Burnham says, it may work best to

mix winter-inspired items with something

more reminiscent of the local weather.

"Think of a beautiful driftwood table with

something sparkly on it. That brings it back

to the sand and the beach, and keeps it

relatable" to your warm-weather location, but

also includes a bit of icy beauty, she says.

BALANCE ICY WITH COZY

Along with shimmery, mirrored surfaces, be

sure to include soft, cozy ones: Look for

"beautiful cable-knit cashmere throws,"

Burnham says, or "a big faux-fur coyote

blanket on a bed. It's wintry, but it's also so

luxe, so high-end hunting lodge, and that

works at the beach, too."

Layers of soft fabric on furniture and floors

bring a welcome feeling of warmth. If you

choose a "fluffy, white flokati rug for the

floor, you're still having a kind of wintry

moment," Schuneman says, "but it's just not

hard-edged."

WHAT NOT TO DO

Just don't get silly, Flynn says. "First and

Continued on next page

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Associated Press, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Associated Press, continued

foremost, I let my client know that just

because we're going wintry, it doesn't mean

we're going to pop out igloos, snowflakes and

polar bears. In other words, we completely

avoid themes and cliches altogether."

Instead, he says, "we just think of different

ways to use whites, grays, metallics and

textures in a manner which fits their personal

style and makes a room feel airy and open.

That's usually my trick to getting winter-

inspired design right."

Page 27: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Pittsburgh Tribune Review

April 8, 2013

Circulation 52,453

With new artistic designs, wallpaper is hip again

“Coral Kitchen Pears” from the Bistro 750 collection by York Wallcovering

Shimmering pieces of crushed mica are used in the “Mica” wallpaper from the Ronald Redding collection by York Wallcoverings

“Toss the Bouquet” from the Risky Business collection by York Wallcoverings

“Plaza” from the Ronald Redding collection by York Wallcovering

“Word Play” from the Risky Business collection by York Wallcoverings

“Pucker Up Buttercup” from the Risky Business collection by York Wallcoverings

Continued on next page

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Pittsburgh Tribune Review, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

“Jackie OH” from the Risky Business collection by York Wallcoverings

“Garden Butterflies/Bird Mural” from the Peek a Boo collection by York Wallcoverings

York Wallcoverings 'Hot off the Press' design

“Take the A Train” from the Risky Business collection by York Wallcoverings

“Cobblestone” from the Modern Rustic collection by York Wallcoverings

“Mimi” from the Dolce Vita collection by York Wallcoverings

Continued on next page

“Grata” from the Dolce Vita collection by York Wallcoverings

York Wallcoverings “Tasara Vig” from the Candice Olson collection by York Wallcoverings

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Pittsburgh Tribune Review, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Wallpaper is hip again.

A new generation of designs could easily be

labeled as works of art — eye candy that runs

the gamut from decadent to delicate.

“It's not grandma's paper anymore,” says

Donna Masberger, a sales associate at the

Sherwin-Williams store on Babcock

Boulevard.

Brilliant colors and new uses of textiles are

now commanding the attention of home

owners looking to add a pop of personality

into their space, creating a high-end vibe.

“People can use wallpaper in their home and

it looks like a designer has been there,” says

HGTV designer Meg Caswell.

In business since 1895 and still occupying its

original location in Pennsylvania's

Susquehanna Valley, York Wallcoverings

offers collections with sassy titles like “Risky

Business,” “Glitterati II,” “Rhythm &

Hues,” “Tres Chic” and “Bling.” Specialty

materials — including Swarovski crystals,

flocked fibers, recycled glass bead, glitter,

mica and sand embellishments, as well as

embroidery — are used to put a new spin on

familiar designs.

In its high-end lifestyle, “Walt Disney

Signature” brand, soft color palates and

artistic designs are used to gracefully

interpret beloved classics such as “Steamboat

Willie,” “Fantasia” and “Sleeping Beauty.”

“It's anything you want it to be today. A lot

of the stuff that's popular is the bolder,

graphic and more modern presentation than

in the past," says LeRue Brown, York's

director of marketing. “The sand and glass

beads we put on our product (for) bling. We

have five different types of presses and one of

them is the original press, it's called surface

printing, and we're still using that to create a

dimensional, almost like handmade,

wallpaper. So, we've taught an old dog to

learn new tricks. We're always looking for

something we can twist or push the envelope

to create something new.”

From vibrant geometrics, bright florals,

smoldering metallics and bold black and

whites to dreamy, whispering designs and

cascading, raised-print patterns, products are

made to be hard to resist. The design team at

York plays attention to what's going on in the

world of fashion to determine trends, Brown

says.

“(There's a) continuous appeal of metallic

inks — from silver and gold to copper and

bronze,” he says. “And we are also printing

with glitter to add more light play and

interest to our prints. Another design trend

which continues to be popular in fashion

apparel, as well as home fashion, is animal

prints. And in our kids' line of wallpaper,

while anything Disney still sells, there is a

definite trend toward more sophisticated

wallpapers for young people.”

Regardless of what direction you are heading,

it's becoming much more common to move

beyond the paint can when looking to add

personality and dimension to a room.

“I think decorating your wall and adding

more pattern and color everywhere can only

be good in my book,” says Brooklyn-based

artist Julia Rothman, whose whimsical,

hand-drawn patterns turned into a line

scooped up by Hygge & West. One of her

bestselling patterns, “Daydream,” a

sugar-spun-soft design of swirling clouds and

gently swooping swallows, is popular in

rooms from nurseries to powder rooms.

Today's buyers are opting for a “less is more”

mentality — highlighting a focal point rather

than covering every square inch.

“People aren't putting wallpaper up the same

way they used to,” Rothman says. “They

used to put wallpaper on every single wall.

Now it can be done on an accent wall to add

color or pop to one area of your room in

small areas.”

It can also be done without major headaches.

Gone are the days of impossible-to-work-with

glues and guaranteed damage to your walls.

Most of the wallpaper today comes

pre-pasted. It is used without risk of buyer's

remorse thanks to the introduction of

removable wallpaper, also known as “renter's

wallpaper.” Patience still remains a virtue,

but the product has become much more

user-friendly.

When debating whether you want to commit

to adding wallpaper, remember, Rothman

says, you don't have to cover every wall.

“If you put it in your bathroom or the lining

of your closet or one small accent wall — it's

just one small wall,” he says.

“Get used to it and see how you feel. It's like

having a tattoo — are you going to love this

pattern? Are you going to love seeing it every

day? Starting small is the best thing to do.”

Page 30: February 2013 Viewership 14,000,000 - York Wallcoverings · Tulip Damask in Green on White (AP7499) from Silhouettes by Ashford House. Manufacturer’s suggested retail price, $48.99

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Interior Design

February 2013

Circulation 76,000