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The medium is the message
11

Feb 16 2012

Dec 21, 2014

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Business

Olly Arber

The Evolution of Digital Platforms
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Page 1: Feb 16 2012

The medium is the message

Page 2: Feb 16 2012

Clay

Page 3: Feb 16 2012

Papyrus

Page 4: Feb 16 2012

Parchment

Page 5: Feb 16 2012

Paper

Page 6: Feb 16 2012

Digital

Page 7: Feb 16 2012

Differences

• Device agnostic• Networked• Instantaneous• Zero cost (almost)• Indestructible

Why digital communicationis different:

Page 8: Feb 16 2012

Networked world

Page 9: Feb 16 2012

Dominant platforms

Page 10: Feb 16 2012

Behaviour change

Page 11: Feb 16 2012

It’s changing us

We are all digital collaborators now