Features of Omni channel call center Every organization has goal to increase its productivity by streamlining the work process. This can be achieved only when there is well connected communication or call system established in an organization. There are now many solutions for streamlining of communication channel. The advanced technology has also brought Unified communications in Philippines which is a good call system connecting various other software. Unified communications is a system under which multiple of enterprise communication tools such as voice calling, messaging, data sharing, video calling and video conferencing is integrated. It connects the various teams working digitally or across the globe. Advantages of unified communications With the changing trends in doing business, the time demands for advanced communication system in business. To face the new challenges in the business, it is important to retain employees and customers. This can be done by adopting unified communication system. This communication system has following advantages. 1. Enhanced productivity: When all connecting system is collaborated into a single unit, the team members can communicate to the rest with any device or means which they feel comfortable. This helps in better communication thereby improving the productivity. 2. Good user experience: The employees have freedom to use the communication system as they like. Thus, they work with dedication and there is reduced employee turnover. Hence it gives a better user experience. 3. Lowers the cost: When a single system can be installed for having multiple communication system, the additional cost for having new system is reduced. This helps in reducing the cost of installation, operation and maintenance. E-commerce business has brought many changes and businesses are adopting various strategies to improve user experience. When the customers get various channels to connect to the business, it enhances the user experience. Establishment of Omni channel allows the customers to switch between the channels while interacting with business. Omni channel call center is cloud based contact software used for interaction by the customers with business through multiple channels. The channels include phone, message, chat or mail. The best thing with this channel of call center is that tracking and tackling with people becomes easier.