Feasibility Study of Store-Brand Sodas Prepared by Garret Addington Ryan Doyle Emma McKenzie Shalynn Spikes May 4, 2012
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Feasibility Study of Store-Brand Sodas
Prepared by
Garret Addington
Ryan Doyle
Emma McKenzie
Shalynn Spikes
May 4, 2012
ii
iii
Table of Contents Executive Summary ....................................................................................................................... iv
Introduction ..................................................................................................................................... 1
Methods of Evaluation .................................................................................................................... 2
Options and Criteria .................................................................................................................... 2
Why we chose this study............................................................................................................. 2
Research and Gathering Information .......................................................................................... 2
Results of Evaluation ...................................................................................................................... 3
Option 1: Brookshire Brothers .................................................................................................... 4
Option 2: Kroger ......................................................................................................................... 5
Option 3: Dollar General ............................................................................................................ 6
Option 4: Wal-Mart..................................................................................................................... 7
Option 5: Sack ‘n Save ............................................................................................................... 8
Conclusion ...................................................................................................................................... 9
Recommendation .......................................................................................................................... 10
iv
Executive Summary
The following feasibility study is showing the differences between five generic-brand sodas and
how good they taste. Such a study would appear in a local newspaper ad or such to help
prospective buyers choose the best tasting store-brand sodas for their price. The study provides
details regarding each brand’s price per 12-pack of soda, price per can, sugar content, number of
calories, and the rating of each flavor (each of the thirty taste testings were done blind and then
the tester rated the flavor from 1 being the worst to 5 being the best). This feasibility study would
be completed in a few weeks just in time for summer to start – May 7, 2012. The cost to perform
this study will come out to a total of $50 to buy cans of each of the five soda flavor from each of
the five different stores being tested. The manual itself will cost approximately $100 – this
includes the paper price, the ink price, and the binding price. We, the team members conducting
this study are all qualified. We attended the University of North Texas in Denton, Texas and all
were in a technical writing course specializing in the teaching of business and professional
writing. Having a feasibility study like this one available to a community will easily help them
decide where they should purchase their generic-brand sodas at a good, affordable price.
1
Introduction
Our group conducted a feasibility study on what the best generic-brand soda you can buy from
stores in Denton, Texas. We did this research to provide a researched recommendation for
anyone who considers themselves a soda drinker and likes to save money. We went to five stores
to investigate each generic brand; Brookshire Brothers, Kroger, Wal-Mart, Dollar General, and
Sack ‘n Save. We collected data on five flavors of off-brand soda that include: root beer, cola,
Dr. Pepper, lemon-lime, and orange. We recorded the amount of calories, sugar content, and
price of each variety of soda, and then conducted a survey to rank their flavor. The survey was a
blind taste test we set up to determine which soda, on average, was preferred by the participants
for each store and flavor. We combined all of the information recorded to determine which store
has the best generic-brand soda.
Many grocery stores provide their own generic-brand products as a way to make and save
money. These products compete with name-brand products because they are cheaper and
generally very similar to the original product. Primarily purchasing off-brand products is a way
to save money when the time comes to buy groceries and they support the stores that you enjoy.
Readers can use our information as an introduction into the world of generic-brand shopping. We
provide a recommendation for the best generic brand soda you can buy. The report will show our
tables with the research and other information we gathered to make our recommendation.
2
Methods of Evaluation
Options and Criteria Brands: Brookshire Brothers, Kroger, Wal-Mart, Sack-N-Save, Walgreens
Flavors: Orange, Cola, Rootbeer, Lemon-Lime, Dr. Pepper
Criteria: Price, Quantity for Price, Sugar Content, Calories, Flavor Rank
Price: We judged based on the cheapest to most expensive soda brand.
Quantity for Price: We judge based on where you could get the most for your money.
Flavor: We judged based on which flavor tested the best out of each category.
Calories: We judged based on who had the lowest amount of calories.
Sugar Content: We judged based on who had the lowest sugar content.
Why we chose this study We chose to do a study like the following one because of the percentage of college students on a
college student budget who drink sodas. The five flavors chosen are the most common flavors
and are carried by most stores. When then chose the stores listed above because they are five of
the closest stores to the University of North Texas campus, and all five of them carry the off-
brand equivalents to five popular soda flavors. The criteria chosen would judge the sodas
accordingly and help college students, and bargain shoppers alike, more aware of which store has
the best tasting generic-brand soda had.
Research and Gathering Information
The team traveled as a whole to each of the five locations and bought a small sample of each of
the five flavors at the stores. As a team, we then set up a small booth and had thirty people
blindly taste test each soda from each store. Each soda had a letter to coincide with the soda and
the tasters ranked the sodas from 1 – the worst tasting, to 5 – the best tasting. We then gathered
all the information and ranked the sodas overall for which would be the best store-brand soda to
buy from #1 to #5
3
Results of Evaluation
To determine the feasibility of choosing the best store-brand soda for the cost, we evaluated five
of the most popular soda flavors from five nearby stores. We assessed the different sodas on the
criteria of price, quantity for price, flavor, calories, and sugar content. We then analyzed our
results according to these five categories and rated the different store-brands.
4
Option 1: Brookshire Brothers
We analyzed Brookershire Brothers store brand soda according to price per can, price per 12
pack, sugar content, calorie content, and flavor rating. (All data is in Table 2 below)
Brookshire Brothers received top ratings in the following flavor(s):
Dr. Pepper
Orange
Brookshire Brothers did well in the following categories:
Calories
Sugar Content
Brookshire Brothers performed poorly in:
Price per can
Price per 12 Pack
Overall Brookshire Brothers was ranked #3 (in a tie).
Orange Cola Rootbeer Lemon-Lime Dr.Pepper
Price (can) $00.30 $00.30 $00.30 $00.30 $00.30
Quantity/price
(12 pack)
$3.39 $3.39 $3.39 $3.39 $3.39
Sugar 49g 43g 45g 41g 40g
Flavor (1-5)
Scale
5 4 4 2 5
Calories 190 160 170 150 150
Table 1
5
Option 2: Kroger
We analyzed Kroger store brand soda (Big K) according to price per can, price per 12 pack,
sugar content, calorie content, and flavor rating. (All data is in Table 2 below)
Kroger received top ratings in the following flavor(s):
Cola
Dr. Pepper
Root Beer
Kroger did well in the following categories:
Price
Sugar Content
Kroger performed poorly in:
Calories
Overall Kroger was ranked # 1
Orange Cola Rootbeer Lemon-Lime Dr.Pepper
Price (can) $00.20 $00.20 $00.20 $00.20 $00.20
Quantity/price
(12 pack)
$2.39 $2.39 $2.39 $2.39 $2.39
Sugar 47g 40g 45g 39g 39g
Flavor (1-5)
Scale
4 5 5 3 5
Calories 190 160 180 160 160
Table 2
6
Option 3: Dollar General
We analyzed Dollar General’s brands sodas according to price per can, cost per pack, sugar
content, calories, and overall flavors rating. (All data is in Table 3 below)
Dollar General received top ratings in the following flavor(s):
Cola
Dr. Pepper
Dollar General received well rating in the following categories:
Orange
Root-Beer
Dollar General received bad rating in the following categories:
Lemon-Lime
We rated Dollar general as #3(tie)
Orange Cola Rootbeer Lemon-Lime Dr. Pepper
Price (can) $00.23 $00.23 $00.23 $00.23 $00.23
Quantity/price
(12 pack)
$2.75 $2.75 $2.75 $2.75 $2.75
Sugar 50g 44g 44g 47g 27g
Flavor (1-5)
Scale
4 5 4 2 5
Calories 200 170 170 180 100
Table 3
7
Option 4: Wal-Mart
We analyzed Wal-Mart brand according to price per can, quantity price, sugar content, number
of calories, and how well the soda tastes. (All data is in Table 4 below)
Wal-Mart received top ratings in the following flavor(s):
Dr. Thunder
Wal-Mart performed well in the following categories:
Sugar content
Amount of calories
Wal-Mart performed poorly in the following categories:
Price per can
Price per 12 pack
Overall Wal-Mart was ranked #3 (in a tie).
Orange Cola Rootbeer Lemon-Lime Dr. Thunder
Price (can) $00.21 $00.21 $00.21 $00.21 $00.21
Quantity/price
(12 pack)
$2.49 $2.49 $2.49 $2.49 $2.49
Sugar 49g 49g 46g 40g 41g
Flavor (1-5)
Scale
4 4 4 3 5
Calories 180 180 180 150 150
Table 4
8
Option 5: Sack ‘n Save
We analyzed Shur Shine Soda according to taste, cost per can, and cost per 12 pack. (see Table
below)
Shur Shine received top ratings in the following flavor(s):
Orange
Dr. Pepper
Shur Shine performed well in the following categories:
Sugar content
Amount of calories
Shur Shine performed poorly in the following categories:
Price per can
Price per 12 pack
Overall Sac ‘n Save was ranked #2.
Orange Cola Rootbeer Lemon-Lime Dr. Fine
Price (can) $00.30 $00.30 $00.30 $00.30 $00.30
Quantity/price
(12 pack)
$3.48 $3.48 $3.48 $3.48 $3.48
Sugar 47g 40g 45g 33g 38g
Flavor (1-5)
Scale
5 4 4 3 5
Calories 190 160 180 130 160
Table 5
9
Conclusion
We evaluated store brand sodas in five locations to determine which store sells the best store
brand sodas for.
Wal-Mart
Dollar General
Sack n Save
Kroger
Brookshire Brothers
We evaluated the store brand soda by analyzing the following:
Price per Can
Price per Pack
Sugar Content
Flavor Ranking
Calories
Once we analyzed this data, we rated the soda flavor rating on the scale from 1 to 5 (1 being the
worst tasting, 5 being the best tasting). We rated the following options:
#1 Kroger
#2 Sack-n-Save
#3 Dollar General
#3 Wal-Mart
#3 Brookshire Brothers
We hope the college student customers, and others wanting to save money, will find this analysis
and rating helpful when they go looking for the store brand sodas in the future.
10
Recommendation
Based on the results from our survey, we recommend Kroger brand soda. Out of all 5 of the
stores it is the cheapest brand of soda costing only $00.20 per can. Also based on the results
Kroger is the best tasting soda. Out of a possible 25 points Kroger received 22 points. If you are
looking for getting more for your money and the maximum taste Kroger brand soda is your best
bet.
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