Fearless Mobile Research

Fearless MOBILE RESEARCH

Photo Credit: John Watson

GOT SMARTPHONE?

Chart Credit: Pew Internet and American Life Project http://pewinternet.org/Static-Pages/Trend-Data-%28Adults%29/Device-Ownership.aspx

YOU’RE IN THE 45%

Btw I’m Cyd Harrell

Favorite tools: empathy & Duct Tape

MY FIRST MOBILE STUDY

the only sled I’ll show you tonight

WHAT DO WE FEAR?

bit.ly/VD1j4j

Indulge Me A Moment

The hardest two things about research:providing the promptcollecting the response

Oversimplification Alert

Let’s jump right in

DUAL LENSSTREAMINGFIELD RESEARCH

• Livestream• Flip Cam• It’s the view finder• Actual duct tape

MobilePicture in picture

Recording

HuggingModerated

Photo Credit: Diane Loviglio, Mozilla

At Mozillaand MailChimp

Mobile AppAutomated

GestureTracking

UsabillaAutomated

Mobile

WHAT ABOUTDIFFERENT DEVICES?

Filling in the gaps

Mob4hire.comSame: Demographic fits

Device labs

PROTOTYPES, WIREFRAMES, SKETCHES?

POST-ITS HAVE MANY, MANY USES

Photo from blog post by Dustin Larimer http://www.dustinlarimer.com/design-management-summer-camp/

HECK YES.

WHAT IF IT’S NOT USABILITY?

The hardest two things about research:providing the promptcollecting the response

Even Better

EXPERIENCE SAMPLING

Experience SamplingTask-driven

iOS & Android

StorytellingiOS

bit.ly/UHYT8I

SurveysCivic

We might be able to use these gizmos to change human engagement.

Not Kidding

Questions?

[email protected]

@cydharrell

Thanks for coming.

Go run some awesome research.