FDF soc media 101

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“Is There a Place for Social Media in Extension?"

Dennis KahlDennis Kahl

UNL Extension EducatorUNL Extension Educator

[email protected]@unl.edu

Extension Front Door Forum- 2010

University of NebraskaUniversity of Nebraska––LincolnLincoln

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Do you use any of these now?

UNL FoodTimely & easy-to-understand research-based information

UNL CropWatchTimely & easy-to-understand research-based information

http://blogspot.com/


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Polleverywhere.com

Text Keyword to: 22333

How many social media tools have you used?How many social media tools have you used?

One – 103523One – 103523

2-3 - 1035532-3 - 103553

4 or more - 1035624 or more - 103562

None - 26687None - 26687

http://www.polleverywhere.com/multiple_choice_polls/MTk0MzU0MDY3Ng


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UNL Extension Social Media Policy

The recommended guideline for naming a county site The recommended guideline for naming a county site would be:would be:

University of Nebraska-Lincoln in Sample CountyUniversity of Nebraska-Lincoln in Sample County

(ie(ie. University of Nebraska-Lincoln in Sioux County. University of Nebraska-Lincoln in Sioux County))

The recommended guideline for the URL or short The recommended guideline for the URL or short name would be:name would be:

UNLSampleCountyUNLSampleCounty

(ie. (ie. UNLSiouxCountyUNLSiouxCounty))


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Social Media Use Policy

Establish extension accounts with UNL email and Establish extension accounts with UNL email and identify with University of Nebraska-Lincoln identify with University of Nebraska-Lincoln ExtensionExtension

DO NOT USE for personal use.DO NOT USE for personal use.

Must maintain the account or else not create oneMust maintain the account or else not create one

May be a social media policy for use of social media May be a social media policy for use of social media coming that would identify who would be coming that would identify who would be responsible for updating.responsible for updating.

Use of Facebook, Twitter, etc. Use of Facebook, Twitter, etc. for personal use for personal use should be limited to breaks or away from work.should be limited to breaks or away from work.


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How is SM being used at this point?

Foods.unl.edu Foods.unl.edu

Food: Cooking, Safety –Food: Cooking, Safety –

lancaster.unl.edulancaster.unl.edu/food/food Alice HennemanAlice Henneman

UNL CropWatch– UNL CropWatch– cropwatch.unl.educropwatch.unl.edu Jennifer Rees/Lisa JasaJennifer Rees/Lisa Jasa

Acreage Insights - Acreage Insights - acreage.unl.eduacreage.unl.edu Sarah Browning and teamSarah Browning and team

IANR - IANR - ianr.unl.edu ianr.unl.edu and and ianrpubs.unl.eduianrpubs.unl.edu

http://lancaster.unl.edu/food

http://lancaster.unl.edu/food

http://cropwatch.unl.edu/

http://acreage.unl.edu/

http://ianr.unl.edu/

http://ianrpubs.unl.edu/


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County Example

University of Nebraska-Lincoln in Lancaster CountyUniversity of Nebraska-Lincoln in Lancaster County

lancaster.unl.edulancaster.unl.edu website website

UNL_LancasterCo – UNL_LancasterCo – TwitterTwitter

http://lancaster.unl.edu/

http://twitter.com/


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Delicious.com Link to SMS

http://delicious.com/sewardextenson/bl


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Did You Know 4.0AAbove link takes you to a 4 1/2 minute video

sharing new trends in social media.

Did You Know 4.0

Search YouTube ‘Did You Know 4.0?

http://www.youtube.com/watch?v=6ILQrUrEWe8


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Things to Accept

• Our UNL Websites are now one of the MOST important marketing tools we have.

• Our audience is active online.

• Technology can make our lives easier! (You think?)


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Features of Web 2.0

• Enhanced educational opportunities• Real-time web updates• Community support and loyalty• Dynamic web features increase market• Increased workforce and worker connectivity• Social and Professional Networking


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SNS Demographics

79% American adults used Internet79% American adults used Internet

46% of online American adults use a social 46% of online American adults use a social networking sitenetworking site

65% of teens 12-17 use online social networks65% of teens 12-17 use online social networks

Since August 2009, Facebook was the most Since August 2009, Facebook was the most popular online social networkpopular online social network

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx


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Of adult SNS users:

73% have a Facebook account 73% have a Facebook account

48% have a MySpace profile 48% have a MySpace profile

14% have an account on LinkedIn 14% have an account on LinkedIn

1% each are on Yahoo, YouTube, Tagged, 1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.comFlickr and Classmates.com

10-12% are on "other" sites such as Bebo, 10-12% are on "other" sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.comMatch.com

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx


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Cell Phone Text

Wordpress Twitter

Facebook

Harness the power of SNS


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Why Should UNL Extension be a part of Social Media? Relationships – Putting a face our organization and Relationships – Putting a face our organization and

making us human.making us human.

Allows us to reach audiences away from your Allows us to reach audiences away from your immediate local area.immediate local area.

Unites related groups and leverages the playing Unites related groups and leverages the playing field.field.

Great way to spread info to other groups in a quick Great way to spread info to other groups in a quick manner.manner.

Great way to tell our stories to a variety of Great way to tell our stories to a variety of audiences.audiences.


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First known for its ability to create social networks First known for its ability to create social networks of personal friends, thus sharing what’s happening, of personal friends, thus sharing what’s happening, photos, videos, etc.photos, videos, etc.

Now also considered as a great place to create a Now also considered as a great place to create a web page to reach targeted audiences in a direct web page to reach targeted audiences in a direct marketing way for very little cos.marketing way for very little cos.

Tie Facebook with Twitter and other media to create Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience.a marketing plan for a targeted audience.


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Facebook and Blog


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Example Facebook Businesses

Pepsi RefreshPepsi Refresh

McDonaldsMcDonalds

Midwest LaboratoriesMidwest Laboratories

http://www.facebook.com/McDonalds?v=app_6009294086

http://www.facebook.com/home.php?ref=home

http://www.facebook.com/home.php?ref=home


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Now let’s join a Facebook page

First, we’ll create oneFirst, we’ll create one

Of course we need to have our account set up.Of course we need to have our account set up.

Only one account per person is allowed.Only one account per person is allowed.

What shall we name the page that would be a What shall we name the page that would be a resource for you all to share?resource for you all to share?

After it is created, be sure you join it.After it is created, be sure you join it.

Write down the Facebook page name on the small Write down the Facebook page name on the small resource card you haveresource card you have

Type in the complete page name in the search box Type in the complete page name in the search box and it will take you there.and it will take you there.


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Some Facts

Social media is still thought of as the domain of Social media is still thought of as the domain of young people but it isn’t!young people but it isn’t!

Fastest growing age groups on Facebook are Fastest growing age groups on Facebook are 35-54 year-olds and those 55 and above.35-54 year-olds and those 55 and above.

Special interest groups are using social technology Special interest groups are using social technology and social media to engage people who are and social media to engage people who are passionate about their causes.passionate about their causes.

Our audience is there and more will be soon.Our audience is there and more will be soon.

Source: Emily Vaughan – National Journal – 10-19-09

Nextgov

http://www.nextgov.com/nextgov/ng_20091019_2994.php


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Twitter.com


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How to use Twitter

Must have an account, which is free.Must have an account, which is free.

Select a user name you can live withSelect a user name you can live with

Determine password that you can rememberDetermine password that you can remember

Begin to follow peopleBegin to follow people

Find groups that are of your interestFind groups that are of your interest

Make contributions to the group for recognitionMake contributions to the group for recognition

The more you contribute the more that people will The more you contribute the more that people will followfollow

Let’s see how it works.Let’s see how it works.


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Twitter Hashtags A hashtag in Twitter is a way for A hashtag in Twitter is a way for

many different people to write many different people to write about the same event and have it about the same event and have it all collected in one place. all collected in one place.

Green Expo is using the hashtag Green Expo is using the hashtag #negreenexpo .#negreenexpo .

You can add this into your tweet You can add this into your tweet mention the marketing workshop mention the marketing workshop so that other attendees can so that other attendees can easily find the info you post easily find the info you post about the workshop.about the workshop.


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Let’s Tweet

Send all your tweets including this Send all your tweets including this #hashtag first.#hashtag first.

#fdf2010#fdf2010


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TweetDeck


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Blogs

http://blogspot.com/

http://blogs.com/

http://about.com/


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Dorchestertimes.com (Blog)


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Huskerpreneur.com


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Social Media Tips http://extensioneducator.wordpress.com/social-media-in-extension/http://extensioneducator.wordpress.com/social-media-in-extension/


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Flickr

A place for photos that can be shared or stored.A place for photos that can be shared or stored.

Communities or groups can be set up to contribute Communities or groups can be set up to contribute or share photosor share photos

Create photo shows with embedded link back to Create photo shows with embedded link back to websiteswebsites


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Flickr.com• Upload Photos

o Utilize tagso Join Groups

• Embed photography into website• GROW Nebraska photostream

o http://www.flickr.com/photos/grownebraska/• The Fruit Company

o http://flickr.com/photos/24575426@N07/

http://www.flickr.com/photos/grownebraska/

http://flickr.com/photos/24575426@N07/


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Becoming Acquianted with SMS

Identify your target audienceIdentify your target audience

Explore different social media toolsExplore different social media tools

How they work?How they work?

What they can do?What they can do?

How you can make one or more work for you?How you can make one or more work for you?

Search for other businesses/organizations similar to Search for other businesses/organizations similar to yours on Facebook, Twitter, YouTube, Wordpress, yours on Facebook, Twitter, YouTube, Wordpress, Blogspot, etc.Blogspot, etc.

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“Social Media 101 "


UNL Extension EducatorUNL Extension Educator


Sertoma of York


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• YouTubeo Create a Profileo Upload Videos

• Embed in website• How to grow your youtube audience -

http://holykaw.alltop.com/how-to-grow-your-youtube-audience

youtube

http://holykaw.alltop.com/how-to-grow-your-youtube-audience


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Video • Create video

o Upload to youtube.com

o Upload to podcast

o Link file to websiteo Get linko Embed in website


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There is more to the "Social" story

http://www.go2web20.net/ http://www.go2web20.net/ Other social media to consider:Other social media to consider:• FriendfeedFriendfeed• MySpaceMySpace• DiggDigg• DeliciousDelicious• ToodledoToodledo

http://www.go2web20.net/


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Content is the number one reason people come to our Web

sites

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You may access this presentation at

http://slideshare.nethttp://slideshare.net

Search for FDF 2010’Search for FDF 2010’

Also available atAlso available at

extensioneducator.wordpress.com/extensioneducator.wordpress.com/

http://slideshare.net/

http://extensioneducator.wordpress.com/


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Polleverywhere.comText to: 22333

How many social media tools have you used?How many social media tools have you used?

After participating in this session do you see ways that you could use social media to help market extension programs?After participating in this session do you see ways that you could use social media to help market extension programs?

What social media tool do you think would be most useful in your county?What social media tool do you think would be most useful in your county?

What other topics would you like to cover?What other topics would you like to cover?

http://www.polleverywhere.com/multiple_choice_polls/MTk0MzU0MDY3Ng

http://www.polleverywhere.com/multiple_choice_polls/ODA5MjgzMDc3

http://www.polleverywhere.com/free_text_polls/LTE4MzA2NTUyMzY

http://www.polleverywhere.com/free_text_polls/LTE1NjY4MDAwMjE


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Presenter Text Polling Notes• Explain what’s going onExplain what’s going on

– ““Now I’m going to ask for your opinion. You’ll use your phones to respond just like on American Now I’m going to ask for your opinion. You’ll use your phones to respond just like on American Idol. So please take out your cell phones, but remember to leave them on silent.”Idol. So please take out your cell phones, but remember to leave them on silent.”

– ““You’ll participate by sending a text message. If you don’t know how to do that, just ask your kids! You’ll participate by sending a text message. If you don’t know how to do that, just ask your kids! Or have your neighbor help you figure it out.”Or have your neighbor help you figure it out.”

• Address their concernsAddress their concerns– ““This is a just standard rate text message, so it may be free for you, or up to twenty cents on some This is a just standard rate text message, so it may be free for you, or up to twenty cents on some

carriers if you do not have a text messaging plan.”carriers if you do not have a text messaging plan.”– ““The service we are using is serious about privacy. We cannot see your phone numbers, and you’ll The service we are using is serious about privacy. We cannot see your phone numbers, and you’ll

never receive follow-up text messages outside this presentation. There’s only one thing worse never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!”than email spam – and that’s text message spam because you have to pay to receive it!”

• Use a demo or practice pollUse a demo or practice poll– For example, a Free Text Poll like “Let’s Practice: Text in your first name!”For example, a Free Text Poll like “Let’s Practice: Text in your first name!”

• Always test your polls in your presentation before your event Always test your polls in your presentation before your event using the computer that will be projecting your presentationusing the computer that will be projecting your presentation, , especially if that computer is not the one you’re currently using.especially if that computer is not the one you’re currently using.

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Questions?

Can You Find Value in Social Media? Can You Find Value in Social Media?


UNL ExtensionUNL Extension


THANK YOU ! !

Extension Front Door Forum


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Extension is a Division of the Institute of Agriculture Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraskaand Natural Resources at the University of Nebraska––Lincoln cooperating with the Counties and the United Lincoln cooperating with the Counties and the United States Department of Agriculture.States Department of Agriculture.

University of NebraskaUniversity of Nebraska––Lincoln Extension educational Lincoln Extension educational programs abide with the nondiscrimination policies of programs abide with the nondiscrimination policies of the University of Nebraskathe University of Nebraska––Lincoln and the United Lincoln and the United States Department of Agriculture.States Department of Agriculture.

FDF soc media 101

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