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FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner, M.B.A., J.D. Attorney at DuVal & Associates, P.A. Adjunct Professor of Law at Hamline University School of Law [email protected] (612) 382-7584
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FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

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Page 1: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

FDA: The Regulatory Environment and

How it Affects You--

Current trends for Medical DevicesJune 14, 2013

© 2013 DuVal & Associates, P.A.

Mark Gardner, M.B.A., J.D.

Attorney at DuVal & Associates, P.A.

Adjunct Professor of Law at Hamline University School of Law

[email protected]

(612) 382-7584

Page 2: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Agenda

• Part 1: The U.S. Healthcare System• Part 2: FDA: The Regulatory Environment and

How it Affects You

Page 3: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Where do you want to go?• “Would you tell me, please,

which way I ought to go from here? “

• “ That depends a good deal on where you want to get to,” said the Cat.

• “I don’t much care where—” said Alice.

• “Then it doesn’t matter which way you go,” said the Cat.

– Lewis Carroll -- Alice's Adventures in Wonderland, Chapter 6

Page 4: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

OVERVIEWThe U.S. Healthcare System

Page 5: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Health care in the U.S.? It’s simple…

Page 6: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 7: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Nearly ¼ of U.S. budget is

spent on health care!

Page 8: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Return on Investment

Life Expectancy at Birth in the United States, 1900-2009 Source: Elizabeth Arias, "United States Life Tables, 2006," National Vital Statistics Reports 58, no. 21 (Hyattsville, MD: National Center for Health Statistics, 2010): table 11.

Life expectancy is increasing.

Page 9: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Centers for Medicare & Medicaid Services (CMS)

• Who is CMS?– Administer public health care

in the U.S. – Medicare is for those 65+– Medicaid is for the indigent– CHIPS is for children– Account for 60-65% of

healthcare• Private insurance companies

– Account for 35-40%– Employer plans, etc.

Page 10: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Affordable Health Care Act

• New law – Controversial– Also called “Obamacare”– TREMENDOUS impact on the U.S. Heath Care System

• Covers uninsured– Guarantees access to health care – Covers those not covered under Medicare, Medicaid,

etc.– U.S. Census: 49.9 million residents, 16.3% of the

population, were uninsured in 2010

Page 11: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 12: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

“…we have to pass the bill so you can find out what is in it, away from the fog of the controversy.”

--Nancy Pelosi, Member of the U.S. House of Representativesfrom California's 8th district, and Minority Leader of the U.S. House of Representatives

Page 13: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Changes are Coming Due To Obamacare

• Obamacare created many new regulations; many of which are not in effect yet

• Sampling:– New 2.3% excise tax on devices– Physician Payment Sunshine Act– Health Care Exchanges

• Not fully appreciated/realized/understood in the United States yet

• Largely goes into effect this year• Huge expense to U.S. economy

Page 14: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

AN UPDATE + IMPORTANT CONSIDERATIONS.

FDA

Page 15: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Food and Drug Administration (FDA)

• Who is the FDA?– “The FDA is a scientific

regulatory agency whose mission is to promote and protect the public health and safety of Americans. FDA’s work is a blending of science and law.” – U.S. Congress

– FDA is a giant consumer protection agency

Page 16: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

What products does FDA regulate?

Biologics (vaccines,

cell therapies)

Dietary Supplements

Blood, Human Cell & Tissue Products

(transplants)

Drugs (human & animal)

Medical Devices

Foods (and food additives)

CosmeticsTobacco

Radiation-Emitting Products

Page 17: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Since 1975, FDA has banned the sale of small turtles (less than 4” long) due to salmonella concerns.

And let’s not forget pet turtles…

Page 18: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

FDA also regulates…Product supply chain

Product approvals

Manufacturing

Promotion

Certain Imports/Exports

Ingredients used

Labeling Requirements …AND MUCH MORE!

Page 19: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Modern FDA structure

Page 20: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

The Regulatory Environment

• Heightened• Political fights• Improving…perhaps

Page 21: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

• “. . . Responsible for protecting the public health. . .”

It’s a balance for FDA…

“. . . advancing the public health by helping speed innovati ons . . .”

Page 22: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 23: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 24: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 25: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 26: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 27: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,
Page 28: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

• If it ain’t broke, don’t fix it (the system is working)– New diagnostic and treatment paradigms helped drive an increase in

U.S. life expectancy of more than 3 years, a 16% decrease in annual mortality rates, and a 25% decline in disability rates for the elderly (Makower Report)

– Mortality from heart attacks was nearly cut in half (Makower Report)– Mortality also declined by more than 30% for stroke patients and by

over 20% for those with breast cancer (Makower Report)

• Not only are we doing good for mankind, the U.S. medtech industry ships $123 billion in products, pays $21.5 billion in salaries and directly employs more than 357,000 individuals

My Soap Box

Page 29: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Let’s talk about you.What is your strategic goal?

• Build a company for the long-run?• Build a company to sell?• This will impact the answers to some of the

questions coming up

Page 30: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Step 1: Figure out your product. What is it?

• Drug (metabolized, systemic effect)• Device (mechanical, local effect)• Biologic (derived from living organism)• HCT/P (human cell and tissue products)• Dietary supplement (not a drug or a food)• Food • Cosmetic • None of the above? If you can’t define it, you

can’t regulate it.

Page 31: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Step 2: Determine your intended use.

• This will help you answer the question on the previous slide.

• What is the product’s job? • How will you sell it?• How will physicians (or consumers) use the

product?• How does this impact reimbursement?• Will you have a disposable (if you are a device)?

Page 32: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Step 3: Determine the risk of your product.

• Device– Class I (low risk)– Class II (medium risk)– Class III (high risk)

• Drug– Prescription (Rx)– Over-the-counter (OTC)

• Other products?– Biologics/biosimilars– HTC/Ps– Dietary supplements,

etc.

Page 33: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Step 4: Determine your path through FDA.

• Device– Waived/exempt– 510(k)

• Rx or OTC

– PMA– De Novo

• Drug– NDA– Generic (ANDA, 505(b)

(2))

• Other products?– Biologics/biosimilars– HTC/Ps– Dietary supplements,

etc.

Page 34: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Step 5: Consider the Need for Clinical Data

• You may or may not need it depending on the path you take through FDA

• What have your competitors had to do?• Will you have to submit an application for an

investigational device exemption (“IDE”) for your device?

• Will you have to submit an application for an investigational new drug (“IND”) for your drug or biologic?

Page 35: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Step 6: Consider Post-Launch Responsibilities

• What can you do before launch?• Launch!• What does the Food, Drug and Cosmetic Act require you

to do? – General controls– Special controls– Post market studies and surveillance

• What other laws impact you?– Food, Drug and Cosmetic Act, Physician Payment Sunshine

Act, Anti-Kickback Statute, False Claims Act, HIPAA, state laws, etc.

Page 36: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Contact info:

Copyright © 2013 DuVal & Associates, P.A. All rights reserved.

The End. Thank you! Questions?

Mark Gardner, M.B.A., [email protected]; (612) 382-7584

Page 37: FDA: The Regulatory Environment and How it Affects You-- Current trends for Medical Devices June 14, 2013 © 2013 DuVal & Associates, P.A. Mark Gardner,

Elements of a Substantial Equivalence (SE) Determination

A device is substantially equivalent if, in comparison to a predicate, if it: – has the same intended use as the predicate; and – has the same technological characteristics as the predicate;

OR – has the same intended use as the predicate; and – has different technological characteristics and the information

submitted to FDA; • does not raise new questions of safety and effectiveness; and • demonstrates that the device is at least as safe and effective as

the legally marketed device.